If you're scared to pick a niche because you think it means saying no to opportunities, this episode is your permission slip to STOP being a generalist.

I sat down with Mallika Malhotra, a brand strategist, AI innovator, and the powerhouse behind The Brand CEO. Malika shares how choosing a niche is actually your secret weapon for standing out and making more money.

We talked about the fear of narrowing your focus, how to identify your true expertise, and the real cost of trying to serve everyone. Plus, you'll hear how AI can actually help you articulate your brand message so you're not stuck staring at a blinking cursor.

Whether you're brand new or in a pivot, this conversation will give you clarity and direction to make your brand unforgettable.

• Why choosing a niche actually opens more doors
• Four pillars of Malika's Bull's Eye Branding Formula
• Red flags that you're too broad in your messaging
• How AI can help refine your niche and clarify your pitch
• Real-world examples of niche transformation
• How to test, tweak, and commit to your messaging

>>CONNECT WITH MALIKA<

• https://thebrandceo.com
• Lumi AI Use code: LUMI30 for $30 off
• Instagram

Want to get visible on your own terms? Reach out about my latest program Visible AF Authority Amplifier 📧 Email me: kelly@ksco.ca with the subject line "Visible AF"

🔹 Get Valerie the Visibility Auditor, your strategy sidekick!

🔹 Let’s work together! Book a call

🔹 Get visible without social media

🔹 Connect on Instagram

If you enjoyed this episode, please help us share it by:

⭐ Following the show—this helps you stay updated and supports us!

⭐ Leaving a positive review—this boosts our ranking and helps more entrepreneurs find the podcast.

⭐ Sharing it on Instagram and tagging @entrepreneurschoolpodcast

Let’s talk Google Ads—specifically for local businesses and storefronts that are wondering if paid traffic is worth the investment (or just a money pit). I'm joined by John Horn, CEO of Stub Group, who’s the go-to guy when entrepreneurs are tired of guessing whether their ad dollars are doing anything.

John’s run more than 15,000 ad campaigns and helped generate over $400 million in client revenue, so when he says, “$10 isn’t going to move the needle,” you know he means it.

In this episode, we unpack:

• Why Google Ads are tricky to track for brick-and-mortar businesses

• What budget you actually need to make Google Ads work (spoiler: it’s not $200/month)

• What to do before running any Google campaign

• The one free tool you probably haven’t optimized (but should!)

• How to build trust and increase your walk-in traffic with your Google Business ProfileHow to connect online clicks to real-life foot traffic

• How often you should post on your profile (and yes, you can just repurpose your Instagram)

Whether you’re already dabbling in ads or wondering where the heck to start, this episode is your no-fluff primer for making Google work for you, not drain your bank account.

>>CONNECT WITH JOHN<<

Stub Group’s free resources: https://stubgroup.com/free

🔹 Let’s chat about your custom visibility plan: https://tidycal.com/ksco/discovery-call

🔹 Let’s work together: https://ksco.ca/

🔹 Get visible without social media

🔹 Connect on Instagram

If you enjoyed this episode, please help us share it by:

⭐ Following the show—this helps you stay updated and supports us!

⭐ Leaving a positive review—this boosts our ranking and helps more entrepreneurs find the podcast.

⭐ Sharing it on Instagram and tagging @entrepreneurschoolpodcast

Please vote for our show as Best Business Podcast in this year’s Women in Podcasting Awards!

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This one’s personal. I open up about losing my mum in 2017 and how it shaped my decision to start a business built on time freedom. I didn’t want to trade my family for a career. And I know you don’t either.

That’s why I’m bringing you a conversation that’s more than a strategy session—it’s a shift in mindset.

In this episode, I’m diving into how AI can become your secret weapon for reclaiming your time while still showing up with authority, authenticity, and confidence.

Spoiler alert: This isn’t a tech tutorial. It’s a heart-first approach to using smart tools that actually sound like YOU (not like a robot who just discovered Canva).

We’ll unpack:

• Why your visibility strategy should start with your values—not the algorithm
• How to stop the burnout spiral of content creation (especially if you’re avoiding IG like the plague)
• My 5-part BrandCalibrator™ framework that custom-trains ChatGPT to sound like YOU
• What happens when AI + strategy collide in your business (spoiler: time, energy, and clarity)
• How the Visible AF accelerator helps you implement it all with support

If you've been feeling overwhelmed by content demands and craving more freedom, this one's for you.

🔹 Get Valerie the Visibility Auditor, your strategy sidekick!

🔹 Let’s work together! Book a call

🔹 Get visible without social media

🔹 Connect on Instagram

If you enjoyed this episode, please help us share it by:

⭐Hit the “follow” button! This helps you stay updated and supports us!