If you're scared to pick a niche because you think it means saying no to opportunities, this episode is your permission slip to STOP being a generalist.

I sat down with Mallika Malhotra, a brand strategist, AI innovator, and the powerhouse behind The Brand CEO. Malika shares how choosing a niche is actually your secret weapon for standing out and making more money.

We talked about the fear of narrowing your focus, how to identify your true expertise, and the real cost of trying to serve everyone. Plus, you'll hear how AI can actually help you articulate your brand message so you're not stuck staring at a blinking cursor.

Whether you're brand new or in a pivot, this conversation will give you clarity and direction to make your brand unforgettable.

• Why choosing a niche actually opens more doors
• Four pillars of Malika's Bull's Eye Branding Formula
• Red flags that you're too broad in your messaging
• How AI can help refine your niche and clarify your pitch
• Real-world examples of niche transformation
• How to test, tweak, and commit to your messaging

>>CONNECT WITH MALIKA<

• https://thebrandceo.com
• Lumi AI Use code: LUMI30 for $30 off
• Instagram

Want to get visible on your own terms? Reach out about my latest program Visible AF Authority Amplifier 📧 Email me: kelly@ksco.ca with the subject line "Visible AF"

🔹 Get Valerie the Visibility Auditor, your strategy sidekick!

🔹 Let’s work together! Book a call

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🔹 Connect on Instagram

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