In today’s episode, I’m joined by the wonderful Elli, who’s about to head off on maternity leave - and we’re having a real, honest conversation about what it actually looks like to step away from your business without losing momentum.

We’re talking expectations vs. reality when it comes to leadership, growth, and what success really requires in the beauty industry. From feeling the pressure to “do it all,” to learning how to build systems and teams that support you - this episode is full of behind-the-scenes insights for beauty pros who want to grow smart, not just fast.

You’ll also hear about my upcoming Vietnam trip, how the beta launch of my new training programs went, and why niching down might be the key move your business needs right now.

In this episode, we cover:

✨ The mindset shift that makes taking time off actually possible
✨ Why trying to offer everything can hold your business back
✨ What most people get wrong about success in the beauty industry
✨ The importance of team, systems, and structure behind the scenes
✨ Real talk on maternity leave, slowing down, and staying in your zone

This episode is your permission slip to let go of the hustle myths and start building your business in a way that feels aligned, sustainable, and true to you.

Let’s rewrite what success looks like - together.

I want to empower women in the beauty industry to create an impact, build an empire, and leave their legacy!

Are you ready to become an industry powerhouse? Join the Beauty Industry Leaders Skool Community, where I'll be sharing exclusive strategies to help you elevate your business, attract high-end clients, and gain industry authority:
https://www.beautyindustryleaders.com.au/join-our-community

If you have any questions about the episode, or have a burning question you’d like me to answer on the show, or if you’d like to join our movement of ambitious beauty leaders, connect with me and the rest of our incredible community on Instagram:
https://www.instagram.com/sammykennedycoach/
https://www.instagram.com/beautyindustryleaders/

In today’s episode, Elli and I are pulling back the curtain on what it really takes to grow a profitable, sustainable beauty business - without burning out or losing yourself along the way.

We’re sharing real-world stories (including one client’s epic $100K month), hard-earned lessons from running events and handling difficult clients, and some personal confessions that shaped our own leadership journeys.

From marketing calendars that drive serious revenue to navigating feedback styles and team communication, this episode is full of insights for beauty pros at every stage of business.

In this episode, we cover:

✨ The strategy behind a client’s $100K month - and how you can apply it
✨ Early mistakes we made (and what we’d do differently now)
✨ How to ask your team how they want to receive feedback
✨ A personal look into my teenage years and what fuels my drive today
✨ Plus: a round of “Two Truths and a Lie” to end things on a high!

If you’re ready to lead with more clarity, confidence, and heart—this episode is your reminder that growth isn’t always linear, but it’s always worth it.

I want to empower women in the beauty industry to create an impact, build an empire, and leave their legacy!

Are you ready to become an industry powerhouse? Join the Beauty Industry Leaders Skool Community, where I'll be sharing exclusive strategies to help you elevate your business, attract high-end clients, and gain industry authority:
https://www.beautyindustryleaders.com.au/join-our-community

If you have any questions about the episode, or have a burning question you’d like me to answer on the show, or if you’d like to join our movement of ambitious beauty leaders, connect with me and the rest of our incredible community on Instagram:
https://www.instagram.com/sammykennedycoach/
https://www.instagram.com/beautyindustryleaders/

What does it take to wrap up the financial year with clarity, confidence, and a strategy for real growth?

In this solo episode, I walk you through my own end-of-financial-year (EOFY) game plan – the same one that allows me to manage multiple businesses and take a month-long holiday in Vietnam, all without burning out.

I go over some of the most powerful strategies for EOFY planning, including how to set goals, delegate effectively, and align your business vision with your life goals. This is your ultimate checklist for making the new financial year your most profitable and sustainable yet.

In today's episode:

✨ How to assess your financials with clarity and confidence
✨ Hiring and delegation strategies that free up your time
✨ Mapping out KPI-driven goals for your team
✨ Planning promos and marketing with intention
✨ Why personal alignment is just as crucial as profit

Whether you're a solo operator or leading a large team, this episode is packed with practical advice to help you end the year strong – and start the next one even stronger.

Check out the Break-even calculator here: https://beautyindustryleaders.com.au/breakeven-costs-calculator

I want to empower women in the beauty industry to create an impact, build an empire, and leave their legacy!

Are you ready to become an industry powerhouse? Join the Beauty Industry Leaders Skool Community, where I'll be sharing exclusive strategies to help you elevate your business, attract high-end clients, and gain industry authority:
https://www.beautyindustryleaders.com.au/join-our-community

If you have any questions about the episode, or have a burning question you’d like me to answer on the show, or if you’d like to join our movement of ambitious beauty leaders, connect with me and the rest of our incredible community on Instagram:
https://www.instagram.com/sammykennedycoach/
https://www.instagram.com/beautyindustryleaders/

What does it really take to deliver a consultation that converts and keeps clients coming back for more?

On today's episode Elli and I dive deep into the art (and science) of high-performing consultations.

Elli breaks down her signature five-step consultation method, a game-changer for beauty professionals who want to build deeper trust, offer real solutions, and achieve lasting client results.

From understanding your client’s deeper concerns to creating treatment plans they’re actually excited about, we’re covering the key elements that turn consultations into your most powerful business tool.

In this episode, we cover:

✨ The five-step method for a consultation that actually converts
✨ Why reviewing past treatments is crucial (and often overlooked)
✨ How to perform a results-driven skin analysis with confidence
✨ The power of product education and personalized planning
✨ Communication strategies that build instant trust and rapport
✨ How to manage expectations and deliver next-level aftercare

Whether you're a solo therapist or managing a full team, this episode is packed with actionable tips to help you refine your client consultations and boost retention.

Where To Find Elli:
📸 Instagram: https://www.instagram.com/thebeautybusiness.society/

🎧 Don’t just listen, engage! Tag me and Elli on Instagram with your top takeaway from this must-hear episode

I want to empower women in the beauty industry to create an impact, build an empire, and leave their legacy!

Are you ready to become an industry powerhouse? Join the Beauty Industry Leaders Skool Community, where I'll be sharing exclusive strategies to help you elevate your business, attract high-end clients, and gain industry authority:
https://www.beautyindustryleaders.com.au/join-our-community

If you have any questions about the episode, or have a burning question you’d like me to answer on the show, or if you’d like to join our movement of ambitious beauty leaders, connect with me and the rest of our incredible community on Instagram:
https://www.instagram.com/sammykennedycoach/
https://www.instagram.com/beautyindustryleaders/

Ever had that sinking feeling that a new hire just isn’t working out - but you’re not sure what to do next?

In this episode, we are getting real about one of the hardest parts of leadership: navigating probation periods, spotting red flags, and knowing when (and how) to let someone go.

Elli shares a personal update about her journey into motherhood and what that’s taught her about boundaries, leadership, and grace. Sammy opens up about a recent experience with hiring a manager that didn’t go to plan, and what she learned the hard way about culture misalignment and communication.

In this episode, we cover:

✨ How to use probation periods properly - and why they matter more than you think
✨ Real talk on handling difficult team situations with confidence and clarity
✨ Why clear expectations, regular check-ins, and feedback are non-negotiables
✨ What to do when someone just isn’t the right fit, and how to handle exits with empathy
✨ The leadership growth that comes from tough (but necessary) decisions

Whether you're hiring your first team member or managing a growing crew, this episode will help you build a strong, values-driven team from the ground up.

💬 Hit play to learn how to handle those “it’s not working” moments like a true leader, without losing your mind.

I want to empower women in the beauty industry to create an impact, build an empire, and leave their legacy!

Are you ready to become an industry powerhouse? Join the Beauty Industry Leaders Skool Community, where I'll be sharing exclusive strategies to help you elevate your business, attract high-end clients, and gain industry authority:
https://www.beautyindustryleaders.com.au/join-our-community

If you have any questions about the episode, or have a burning question you’d like me to answer on the show, or if you’d like to join our movement of ambitious beauty leaders, connect with me and the rest of our incredible community on Instagram:
https://www.instagram.com/sammykennedycoach/
https://www.instagram.com/beautyindustryleaders/

If you’ve ever felt like you’re throwing content into the void, posting and hoping someone bites, this episode is your wake-up call.

This week, I sit down with Taurie from Lash Lane, a beauty industry powerhouse with over 12 years of experience, who’s now helping other beauty pros level up their branding, content, and strategy.

Taurie shares how she went from dental nurse to salon owner to business coach and the major branding shifts that helped her attract premium clients and build a loyal following.

On this episode you’ll hear:

• Taurie’s journey from burnout to branding genius, and what she wishes she knew sooner
• Why strong messaging and consistent branding are non-negotiable for attracting high-end clients
• The biggest mistakes beauty business owners make when hiring and building a team
• How to take the guesswork out of marketing and create content that actually converts
• What’s next for the beauty industry and how to stay ahead of the curve

If you’re ready to ditch the hustle mindset and build a beauty brand that books clients and builds trust—this episode is for you.

✨ Hit play and get Taurie’s proven insights on branding that turns followers into paying clients.

Connect with Taurie on Instagram: https://www.instagram.com/taurielaine/

I want to empower women in the beauty industry to create an impact, build an empire, and leave their legacy!

Are you ready to become an industry powerhouse? Join the Beauty Industry Leaders Skool Community, where I'll be sharing exclusive strategies to help you elevate your business, attract high-end clients, and gain industry authority:
https://www.beautyindustryleaders.com.au/join-our-community

If you have any questions about the episode, or have a burning question you’d like me to answer on the show, or if you’d like to join our movement of ambitious beauty leaders, connect with me and the rest of our incredible community on Instagram:
https://www.instagram.com/sammykennedycoach/
https://www.instagram.com/beautyindustryleaders/

If you’ve ever poured your heart into marketing content—only to hear crickets—this episode is a must-listen.

This week Elli and I break down what really makes marketing messaging convert. No fluff. Just real talk, real strategies, and real results.

I open up about my own marketing missteps and the exact mindset shifts that helped me turn things around. Together, we dig into the three biggest reasons your content might not be landing: mindset blocks, missing strategy, and messaging that just isn’t hitting home.

On this episode you’ll hear:

• The most common messaging mistakes beauty business owners make (and how to fix them)
• How to identify your actual ideal client—and speak directly to them
• What it means to “speak to pain points” without sounding pushy or salesy
• Real-life examples of posts that got major traction and booked out calendars
• A behind-the-scenes look at my new program, Booked, Banked, and In Demand

If you’re ready to stop guessing and start connecting with content that gets clicks, clients, and conversions—this one’s for you.

✨ Press play and start crafting messaging that works for you, not against you.

Where To Find Elli:
📸 Instagram: https://www.instagram.com/thebeautybusiness.society/

🎧 Don’t just listen—engage! Tag me and Elli on Instagram with your top takeaway from this must-hear episode

I want to empower women in the beauty industry to create an impact, build an empire, and leave their legacy!

Are you ready to become an industry powerhouse? Join the Beauty Industry Leaders Skool Community, where I'll be sharing exclusive strategies to help you elevate your business, attract high-end clients, and gain industry authority:
https://www.beautyindustryleaders.com.au/join-our-community

If you have any questions about the episode, or have a burning question you’d like me to answer on the show, or if you’d like to join our movement of ambitious beauty leaders, connect with me and the rest of our incredible community on Instagram:
https://www.instagram.com/sammykennedycoach/
https://www.instagram.com/beautyindustryleaders/

If you’ve ever felt the weight of doing all the things in your business alone—this episode will hit home.

I sat down with Darcy from Darcy Louise Beauty, a talented makeup artist and hairstylist who left the pharmacy world behind to pursue her passion full-time. From a small country town to building a thriving solo business, Darcy shares what it really takes to grow without a team behind you.

Together, we unpack the often-unspoken struggles of solopreneurship—like burnout, admin overload, and the pressure to wear all the hats, to be everything to everyone. But it’s not all heavy. Darcy also shares the game-changing shifts that helped her reclaim her time, her energy, and her confidence.

You’ll hear:

• The early signs of burnout (and what Darcy did to pull herself back)
• Why setting boundaries became her #1 business tool
• How she simplified her bookings and scaled her services with smart systems
• What finally gave her the courage to raise her prices
• Why trusting yourself is the most underrated strategy in business

Whether you’re just starting out or deep into your solo journey, this episode is packed with practical takeaways and gentle reminders that you don’t have to do it all alone.

✨ Hit play to learn how to build a business that supports you—not the other way around.

✨ Where To Find Darcy
📸 Instagram: https://www.instagram.com/darcy.louise_beauty/

🎧 Tap the link and listen to this gem of an episode. Tag me and Darcy on Instagram with your biggest takeaways!

I want to empower women in the beauty industry to create an impact, build an empire, and leave their legacy!

Are you ready to become an industry powerhouse? Join the Beauty Industry Leaders Skool Community, where I'll be sharing exclusive strategies to help you elevate your business, attract high-end clients, and gain industry authority:
https://www.beautyindustryleaders.com.au/join-our-community

If you have any questions about the episode, or have a burning question you’d like me to answer on the show, or if you’d like to join our movement of ambitious beauty leaders, connect with me and the rest of our incredible community on Instagram:
https://www.instagram.com/sammykennedycoach/
https://www.instagram.com/beautyindustryleaders/