If you’ve ever poured your heart into marketing content—only to hear crickets—this episode is a must-listen.

This week Elli and I break down what really makes marketing messaging convert. No fluff. Just real talk, real strategies, and real results.

I open up about my own marketing missteps and the exact mindset shifts that helped me turn things around. Together, we dig into the three biggest reasons your content might not be landing: mindset blocks, missing strategy, and messaging that just isn’t hitting home.

On this episode you’ll hear:

• The most common messaging mistakes beauty business owners make (and how to fix them)
• How to identify your actual ideal client—and speak directly to them
• What it means to “speak to pain points” without sounding pushy or salesy
• Real-life examples of posts that got major traction and booked out calendars
• A behind-the-scenes look at my new program, Booked, Banked, and In Demand

If you’re ready to stop guessing and start connecting with content that gets clicks, clients, and conversions—this one’s for you.

✨ Press play and start crafting messaging that works for you, not against you.

Where To Find Elli:
📸 Instagram: https://www.instagram.com/thebeautybusiness.society/

🎧 Don’t just listen—engage! Tag me and Elli on Instagram with your top takeaway from this must-hear episode

I want to empower women in the beauty industry to create an impact, build an empire, and leave their legacy!

Are you ready to become an industry powerhouse? Join the Beauty Industry Leaders Skool Community, where I'll be sharing exclusive strategies to help you elevate your business, attract high-end clients, and gain industry authority:
https://www.beautyindustryleaders.com.au/join-our-community

If you have any questions about the episode, or have a burning question you’d like me to answer on the show, or if you’d like to join our movement of ambitious beauty leaders, connect with me and the rest of our incredible community on Instagram:
https://www.instagram.com/sammykennedycoach/
https://www.instagram.com/beautyindustryleaders/