ÆRCHETYPE

著者： Alex Redondo
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  • Insights for the outliers and pioneers, the strategists designing human experiences. Join in on a disruptive series discussing key concepts on building the future of human-centered products, systems, and experiences. On this podcast we explore thought-provoking ideas that shape and influence the human experience. Hosted by Alex Redondo, a Principal Strategist & Advisor, and joined by leading industry experts to share stories and perspectives on new concepts, leading breakthroughs and best practices for building deeper & fuller human interactions.
    Alex Redondo
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あらすじ・解説

Insights for the outliers and pioneers, the strategists designing human experiences. Join in on a disruptive series discussing key concepts on building the future of human-centered products, systems, and experiences. On this podcast we explore thought-provoking ideas that shape and influence the human experience. Hosted by Alex Redondo, a Principal Strategist & Advisor, and joined by leading industry experts to share stories and perspectives on new concepts, leading breakthroughs and best practices for building deeper & fuller human interactions.
Alex Redondo
経済学
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エピソード
  • Breaking the Status Quo: Upgrading Your Company's Approach to Customer Centricity

    Breaking the Status Quo: Upgrading Your Company's Approach to Customer Centricity
    2023/06/23

    In this episode, Debbie Levitt, Founder and Principal at Delta CX, discusses the importance of using customer intelligence data to guide product decisions and how to upgrade a company’s approach to customer centricity. A wealth of insights are offered during our talk, so we hope you enjoy it!


    About the Speakers

    Debbie Levitt is the Founder and Principal at Delta CX, a full-service CX and UX consultancy and agency. She's also known as The Mary Poppins of CX/UX and is dedicated to transforming companies, departments, teams, projects, products, services, and experiences by focusing on the full arc of the Customer Experience.


    For more information and to inquire on her agency's services, visit https://deltacx.com/


    Alex Redondo is a Principal Strategist & Advisor with over 20+ yrs of exp., focused on Human-Centric UX Architecture, Research & Design. Empowering you to design desired outcomes that create meaningful impact with practical, actionable insights and resources from ✨ UX, Psychology, Behavioral Principles, & Strategy. Ultimately shaping the future of human experiences.


    🔥 If you're intrigued to know how to drive real change, then check out the Human Insights newsletter series where Alex shares in-depth knowledge and strategies on designing for the human experience. Released on a weekly basis.


    Signup for your free membership subscription here: https://aerchetype.com/


    More useful links here 👉 https://linktr.ee/aerchetype



    #CustomerCentricity #QualitativeResearch #CustomerIntelligence #UserExperience #CX #UX #ProductDecisions #ProductLeadership
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    1 時間 15 分
  • How to Create Authentic Communities: Breaking Down Barriers to Build Better Businesses

    How to Create Authentic Communities: Breaking Down Barriers to Build Better Businesses
    2023/05/08
    In this episode, Silvana Massolo, Founder and Strategy Director at The Bloom Agency shares insights on building authentic communities for businesses, its significant role in human connection and socialization, and how it can aid in business growth. Alex and Silvana talk about tips on how you could strengthen your business efforts by actively sharing highlights of your culture, events, and outreach efforts in building a supportive culture that empowers and retains employees and customers alike. Highlights 💡 Authentic communities foster a sense of belonging, support, and fulfillment for individuals. 💡 Building authentic communities requires creating safe and inclusive spaces that encourage connection and growth. 💡 A company’s values, mission, and culture should reflect in the internal community. 💡 Supporting team members empowers them to do their best work and retain top talent. 💡 Highlighting a company’s culture through social media can increase engagement, attract talent, and foster a sense of community. About the Speakers Silvana Massolo is the Founder & Strategy Director of The Bloom Agency, a full-service marketing firm specializing in social media and digital marketing. https://www.linkedin.com/in/silvanama... For more information and to inquire on her agency's services, visit https://thebloomagency.co/ or on instagram at @bloomagency.co Alex Redondo is a Principal Strategist & Advisor, specialized in Human-Centric UX Architecture, R&D, Human Insight, and Systems Thinking. He's the Founder and Host of ÆRCHETYPE podcast and human insights/resource releases. 🔥 If you're interested in getting actionable insights on strategy, psychology and behavioral principles to drive change, then you'll love my Human Insights weekly releases. Signup for your free membership subscription here: https://aerchetype.com/ ⚡️ Subscribe to the ÆRCHETYPE Podcast Series. Available on: Spotify • YouTube • Apple Podcasts • Google Podcasts • Instagram • TikTok • Twitter - More useful links here 👉 https://linktr.ee/aerchetype
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    1 時間 12 分
  • The Science of UX Product Psychology, Best Practices & Principles to Build Better Products

    The Science of UX Product Psychology, Best Practices & Principles to Build Better Products
    2023/03/07

    On this journey, we'll uncover science-backed insights and best practices that will help you understand the psychology behind building better product experiences. From understanding cognitive biases and nudging theory to storytelling and ethical principles, we'll be exploring the key understandings that can help you create products that prioritize human interactions and behaviors.

    Welcome to our exploration of the Science of UX Product Psychology. As I mention in the video, it isn't meant to be an exhaustive body of work, but it will offer great insights and understandings you can apply to elevate your product's experience.

    🔥 If you're interested in leveling up your game with actionable insights, then go subscribe to my Human Insights weekly releases. Just visit the ÆRCHETYPE site and signup for your free membership subscription here: http://ærchetype.com/


    The nudge concept was popularized in the 2008 book Nudge: Improving Decisions About Health, Wealth, and Happiness, by behavioral economist Richard Thaler and legal scholar Cass Sunstein. To learn more about Nudge Theory, here's a link to the book along with additional resources: 

    https://twitter.com/R_Thaler https://twitter.com/CassSunstein 

    https://en.wikipedia.org/wiki/Nudge_theory

    https://a.co/d/gdpqaNJ


    Dr. BJ Fogg founded the Behavior Design Lab at Stanford University, where he directs research and innovation. In addition, he teaches industry innovators how to use his models and methods in Behavior Design. To learn more about Dr. BJ Fogg's Behavior Model: 

    https://behaviormodel.org/ 

    https://behaviordesign.stanford.edu/resources/fogg-behavior-model

    https://twitter.com/bjfogg
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    37 分
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