On this journey, we'll uncover science-backed insights and best practices that will help you understand the psychology behind building better product experiences. From understanding cognitive biases and nudging theory to storytelling and ethical principles, we'll be exploring the key understandings that can help you create products that prioritize human interactions and behaviors.

Welcome to our exploration of the Science of UX Product Psychology. As I mention in the video, it isn't meant to be an exhaustive body of work, but it will offer great insights and understandings you can apply to elevate your product's experience.

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The nudge concept was popularized in the 2008 book Nudge: Improving Decisions About Health, Wealth, and Happiness, by behavioral economist Richard Thaler and legal scholar Cass Sunstein. To learn more about Nudge Theory, here's a link to the book along with additional resources: 

https://twitter.com/R_Thaler https://twitter.com/CassSunstein 

https://en.wikipedia.org/wiki/Nudge_theory

https://a.co/d/gdpqaNJ


Dr. BJ Fogg founded the Behavior Design Lab at Stanford University, where he directs research and innovation. In addition, he teaches industry innovators how to use his models and methods in Behavior Design. To learn more about Dr. BJ Fogg's Behavior Model: 

https://behaviormodel.org/ 

https://behaviordesign.stanford.edu/resources/fogg-behavior-model

https://twitter.com/bjfogg