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Marketing 4.0 is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. It takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen.

The devastation of 7 October 2023 and the horrors that followed astounded the world. But the Israel-Palestine conflict didn't start on 7 October. It didn't start in 1967 either, when Israel occupied the West Bank, or in 1948 when the state of Israel was declared. It started in 1882, when the first Zionist settlers arrived in what was then Ottoman Palestine. Ilan Pappe untangles the history of two peoples, now sharing one land.

Love is in the air as Dave attends the wedding of an old friend. The only trouble is, that old friend has been turned into a zombie. Can Dave and his friends cure Boggo before it’s too late?

Here is the second audio volume of an eclectic, eccentric, and altogether brain-bending new collection of short stories from the best-selling Japanese author. Included are "Hunting Knife", "Birthday Girl", "A Perfect Day for Kangaroos", "Man-Eating Cats", "The Rise and Fall of Sharpie Cakes", "Firefly", "A 'Poor Aunt' Story", "Nausea 1979", "Dabchick", "Tony Takitani", "New York Mining Disaster" and "Where I'm Likely to Find It".

Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong. For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these companies broadcast, Galloway asks fundamental questions.

Penguin presents the audiobook edition of Dear Evan Hansen by Val Emmich with Justin Paul, Steven Levenson and Benji Pasek, read by Ben Levi Ross, Mike Faist and Mallory Bechtel. When a letter that was never meant to be seen by anyone draws high school senior Evan Hansen into a family's grief over the loss of their son, he is given the chance of a lifetime: to belong. He just has to stick to a lie he never meant to tell, that the notoriously troubled Connor Murphy was his secret best friend.

In the late 1970s when the government mandated we get the fat out of our food, the food industry responded by pouring more sugar in. The result has been a perfect storm, disastrously altering our biochemistry and driving our eating habits out of our control. To help us lose weight and recover our health, Robert Lustig presents personal strategies to readjust the key hormones that regulate hunger, reward, and stress; and societal strategies to improve the health of the next generation.

When he invited me to join him for a drink, I thought Alessandro was an ordinary guest at my family's hotel. I didn't know I belonged to him until he told me right there in the restaurant. I thought I had a say in the matter. But when I stood up to leave, it just earned me a sore bottom for the plane ride to New York, where our wedding was already planned for the next day. But I was soaking wet for him before he even walked me down the aisle.

We like to think we make decisions based on good reasoning–and that our doctors, judges, politicians, economic forecasters and employers do too. In this groundbreaking book, three world-leading behavioural scientists come together to assess the last great fault in our collective decision-making: noise. We all make bad judgements more than we think. Noise shows us what we can do to make better ones.

From the best-selling author of Thinking, Fast and Slow, the co-author of Nudge, and the author of You Are About to Make a Terrible Mistake! comes Noise, a revolutionary exploration of why people make bad judgments, and how to control both noise and cognitive bias.

From making faster, better decisions to automating rote work to enabling robots to respond to emotions, AI and machine learning are already reshaping business and society. What should you and your company be doing today to ensure that you're poised for success and keeping up with your competitors in the age of AI? Artificial Intelligence: The Insights You Need from Harvard Business Review brings you today's most essential thinking on AI and explains how to launch the right initiatives at your company to capitalize on the opportunity of the machine intelligence revolution.

What do you do with a little kid who...won't brush her teeth...screams in his car seat...pinches the baby...refuses to eat vegetables...runs rampant in the supermarket? Organized according to common challenges and conflicts, this book is an essential emergency first-aid manual of communication strategies, including a chapter that addresses the special needs of children with sensory processing and autism spectrum disorders.

There are no direct records of the original Indo-European speech. By comparing the vocabularies of its various descendants, however, it is possible to reconstruct the basic Indo-European roots with considerable confidence. In The Origins of English Words, Shipley catalogues these proposed roots and follows the often devious, always fascinating, process by which some of their offshoots have grown.

Melvil Dewey loved order (Organize mother’s jelly jars), efficiency (Why spell his name Melville when Melvil has fewer letters and sounds the same?), and keeping records (Height! Weight! Earnings!). Melvil also loved books and numbers and decimals. When he realized every library organized their books differently (Size! Title! Color!), he wondered if he could invent a system all libraries could use to ORGANIZE them EFFICIENTLY.

Lucretius was born in 99 BC, and On the Nature of Things is his only surviving work. His aim was to free the Roman world from its two great terrors - the gods and death. Lucretius argues that the gods are not actively involved in life, so need not be appeased; and that death is the end of everything human - body and soul - and therefore should not be feared. But On the Nature of Things is also a poem of striking imagery, intimate natural observation and touching pathos.

For centuries translations of the Bible have obscured our understanding and appreciation of the original text. Now And God Said provides listeners with an authoritative account of significant mistranslations and shows how new translation methods can give listeners their first glimpse into what the Bible really means.

When two girls are abducted and killed in Missouri, journalist Camille Preaker is sent back to her home town to report on the crimes. Long haunted by a childhood tragedy and estranged from her mother for years, Camille suddenly finds herself installed once again in her family's mansion, reacquainting herself with her distant mother and the half sister she barely knows - a precocious 13-year-old who holds a disquieting grip on the town.

Nature puts a “survival switch” in our bodies to protect us from starvation. Stuck in the “on” position, it’s the hidden source of weight gain, heart disease, and many other common health struggles. But you can turn it off.

A comprehensive and practical guide to the stock market from a successful fund manager - filled with case studies, important background information, and all the tools you’ll need to become a stock market genius. Fund manager Joel Greenblatt has been beating the Dow (with returns of 50 percent a year) for more than a decade. And now, in this highly accessible guide, he’s going to show you how to do it, too. You’re about to discover investment opportunities that portfolio managers, business-school professors, and top investment experts regularly miss.

When Liz Dougherty’s first reporting assignment for her North Carolina college newspaper finds her covering a state senator’s impromptu press conference, she has no idea how drastically her life is about to change. Senator Brady Maxwell may look the part with his devastating good looks and impeccable style, but his politics rub Liz the wrong way, and she’s not going to let him off easy. Liz’s hardball question catches Brady off guard and shows her editor, Hayden Lane, that she’s headed places as journalist. But to Liz’s surprise, she’s also headed for a secret, high-stakes romance with Brady Maxwell.