検索キーワード： 著者 "The Coca-Cola Company" すべてのカテゴリー

Total Refresh is a radically refreshing podcast from Coca-Cola North America - for employees, by employees and available to everyone. We are pulling back the curtain and turning internal communications inside out. What happens when The Coca-Cola Company broadens its focus from the classic red label to a world of limitless beverage options and business opportunities? Coca-Cola employees Katherine Cherry and Jamal Booker seek to answer this question and so much more as hosts of the first season of this new podcast. In Season One, they sit with seven leaders of Coca-Cola North America. Together, ...

Watch the first podcast with marketing leaders Shakir Moin, Ibrahim Khan from The Coca-Cola Company joining WPP OpenX and advertising maverick Rory Sutherland to uncap how some of the most seasoned marketing minds think about a full scale marketing reinvention. Introducing – “Wanta Sip?”. To change or not to change? Is marketing an art or a science? What makes a brand iconic? Join us in the podcast as we explore these questions and many more in bringing back the beloved “Wanta Fanta” campaign.