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Geulwoll is a Korean word for ‘letter’. It is also the name of a small, unassuming letter shop, located on the third floor of a shabby building in the bustling heart of Seoul. People visit from all over to write and send letters to loved ones – and to strangers. This book is not about rules or right answers for writing letters. It is about embracing the power of what happens when you choose to carve out the time to write them.

Juhee Mun once doubted whether handwritten letters had a place in our ultra-fast-paced world, but the runaway success of her Seoul stationery shop Geulwoll changed her mind. Established in 2019, the shop quickly became known as a tranquil place where people can write and send letters, buy gorgeous pens and letter paper, and sign up for a distinctive pen pal service: Customers can pick up a letter written by an anonymous pen pal—but only if they write one in return.