検索キーワード： 著者 "Alan G. Robinson" すべてのカテゴリー

Turn creativity from a hit-or-miss proposition into something you can count on with this highly-praised program. Its co-authors, Alan G. Robinson and Sam Stern, are top thinkers in the field of corporate creativity and together they have advised dozens of major organizations in the United States and abroad.

Whether people want more government or less, everyone wants an efficient government. Traditional thinking is that this requires a government to be run more like a business. But a government is not a business, and this approach merely replaces old problems with new ones. In their six-year, five-country study of 77 government organizations—ranging from small departments to entire states—Alan Robinson and Dean Schroeder found that the predominant private-sector approaches to improvement don’t work well in the public sector.

Because they're doing the day-to-day work, front-line employees see many problems and opportunities their managers don't. But most organizations fail to realize this potentially extraordinary source of revenue-enhancing ideas. The authors of Ideas Are Free use real-world examples from their work with hundreds of organizations to show how to exploit the virtually free, perpetually renewable resource of employee ideas.

Using numerous examples, Robinson and Schroeder argue that the employees who interact directly with your customers, make your products, and provide your services are in the best position to see where problems exist and what improvements and new offerings would have the most impact.