検索キーワード： 著者 "G A Johnson" すべてのカテゴリー

In a world where businesses rise and fall with breathtaking speed, traditional leadership strategies are failing. Mundane to Mighty reveals the game-changing truth that separates truly exceptional organizations from those destined to become obsolete: the strategic power of identifying, nurturing, and leveraging an organization's most critical functions.

In a world obsessed with external appearance, the most enduring logos emerge from somewhere deeper—the authentic core of an organization. This groundbreaking book challenges conventional wisdom that logos should be designed to please the market. Instead, it reveals how successful organizations build lasting brand identity from the inside out. Drawing from extensive research and case studies of both century-old corporations and contemporary market leaders, this book demonstrates why logos that resonate internally become powerful external symbols.

Automation isn’t taking over because it’s better. It’s taking over because businesses have given up on providing great customer service. When customers choose a self-checkout over a cashier, an AI chatbot over a human agent, or an online competitor over a brick-and-mortar store, it’s not because they love machines—it’s because they’re tired of bad service.

Your company's success doesn't start with "why" — it starts with "what." In today's overcrowded markets, the difference between leading and following comes down to how clearly you can stake out your territory. "Start With What" challenges the conventional wisdom that purpose must come first. Through detailed analysis of market leaders like Salesforce, Tesla, and Peloton, this book reveals how the most successful companies begin with crystal-clear market definition before building their inspirational "why.

"Ramb’s Big Job" Discover the Extraordinary Journey of Ramb! Join Ramb, the courageous mixed breed Sheep Dog, on his incredible adventure from a tiny orphaned runt to the mighty guardian of the farm. Meet Ramb: A lovable puppy who overcame his fears with the help of a wise goose named Henrietta. Ramb's journey is filled with surprises. Farm Life: Dive into the world of the farm, where chickens squawk in agreement and llamas are a little suspicious. Protecting the Farm: Ramb discovers his true purpose.