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Dim Sum Strategy presents a carefully curated selection of proven strategic tools, with insights and anecdotes from three decades working with some of the world’s leading brands at the world’s top agencies. The book is structured to follow the author’s proven Brand Centered Management™ process, with a smattering of different “tools” split into four parts: Discovery, Definition, Direction, and Delivery. Each tool is presented in bite-sized, standalone chunks; you can listen to the book in stepwise fashion or cherry-pick in whatever order you wish—just like a dim sum meal.

¿Estás buscando la mejor manera de aumentar el valor de tus productos, servicios y negocios? Entonces, bienvenido emprendedor a este curso de Branding en español: te guiaremos paso a paso a crear una estrategia de marca que puedas llevar tu negocio al siguiente nivel. Si bien tus productos y servicios pueden ser perfectos, ¿tu audiencia realmente sabe algo sobre tu marca? La forma más efectiva de convertir a las personas en clientes leales es creando una marca poderosa para tu negocio.

Ever dreamed of making a livelihood out of your logo design skills? Let Ian Paget, acclaimed designer and host of the Logo Geek Podcast, be your guide. Dive deep into his candid tales of transforming a passion into a successful career. Through his personal anecdotes and tried-and-true strategies, Ian lays out the path he took—and you can too.

Dive into the world of illustration and freelancing with The Illustrator’s Guide, the complete creative companion to developing an exceptional and fulfilling illustration career. Whether you are fresh out of college, changing careers or in your early years as an illustrator, The Illustrator’s Guide offers a unique insight into the industry for beginners and aspiring illustrators. The Illustrator’s Guide walks you through the highs and lows you can expect as an Illustrator, with thoughtful insights and advice to ensure you are working towards sustainable and achievable goals as a creative.

"THE QUICK AND DIRTY GUIDE TO PERSONAL AND SMALL BUSINESS BRANDING" is a comprehensive and practical handbook that takes you on a journey to build and establish a strong brand for your small business. Written by an experienced entrepreneur who has successfully navigated branding challenges, this book provides valuable insights, tips, and step-by-step guidance to help you create a compelling brand identity.

Do you want to be more creative in your data communication? Looking for specific creativity advice tailored for those in the data field? Chart Spark is the transformative guide you've been waiting for. As an acclaimed information designer and host of the popular podcast Data Viz Today, Alli Torban understands the struggles faced by data professionals who don't identify as "creative types." She shares her journey from data analyst to creative information designer and distills years of experience and interviews with successful data visualization designers into this concise, actionable book.

Feeling stuck in the same old creative patterns? If so, it’s time to change it! “Creative Code: Use AI Tools, but Create like a Human” is a hands-on guide for those who want to think and create differently through framework thinking.

Many designers struggle with creating profitability in their design businesses. This is because they do not have the tools to build a creative business that thrives financially.

¡Son tantas las cosas que pasan desapercibidas! Realizamos muchas tareas simultáneamente, cambiamos de una pantalla a otra, trabajamos rápido. Pero ¿te has preguntado cuándo fue la última vez que hiciste una pausa para apreciar un objeto bello o un paisaje cautivador? Y sin embargo, estos son los momentos en los que nuestro espíritu se eleva. El diseñador Alan Moore nos invita a reflexionar no solo sobre lo que producimos -un sitio web, una silla o un negocio-, sino también sobre el cómo y el porqué. Y nos anima a aportar valor, utilidad y belleza en aquello que hagamos.

A charming and indispensable tour of two thousand years of the written word, Shady Characters weaves a fascinating trail across the parallel histories of language and typography. Whether investigating the asterisk (*) and dagger (†)—which alternately illuminated and skewered heretical verses of the early Bible—or the at sign (@), which languished in obscurity for centuries until rescued by the Internet, Keith Houston draws on myriad sources to chart the life and times of these enigmatic squiggles, both exotic (¶) and everyday (&).

John Baskerville was a maverick lacquer maker and printer in Birmingham, a flamboyant dresser, a key figure in the enlightenment. Though it earned him little money, he was obsessive about both his typeface and its appearance on the page, using a new form of paper to show it at its best. His perfection culminated in his Bible, acclaimed as the finest ever made. The story encompasses one of the first women of typography, his wife Sarah Baskerville, and the many typefaces the Baskervilles inspired.

The story of Albertus is one of displacement (designer Berthold Wolpe was a German Jewish refugee who went on to design the masthead for The Times), but also one of permanence, for it has proved a fresh, vibrant and indestructible face for almost a century. In this unique celebration, the designer's children reveal the history of its creation and erratic brilliance of their father, while the book grapples with one of the fundamental artistic questions: what makes great art not only survive but flourish in each new age and medium?

This quirky and unique book examines how the computer transformed type into something that anyone could use and have an opinion on; how a typeface, correctly used, may sell us almost anything; and how new types with names such as Sunday Flicker, Pinky Stone and Irongate (to name but three out of the hundreds issued this year) each attempt to keep the alphabet exciting and new.

Cinco años y 15.000 ejemplares después, Alejandra G. Remón presenta una edición actualizada de su exitosa ópera prima. «Un fragmento hecho de muchos fragmentos de su vida. [...] Ni hipérboles, ni dobles tintas, a Remón le gusta la frase clara, directa.» Tentaciones / El País Cuando nadie mira suceden las cosas, el silencio, el amor, lo imposible, la soledad y el desierto, las conversaciones de amantes, el coraje y el mar, la amistad, incluso los libros. Lo que pasa por nuestra cabeza cuando nadie mira...

「AIで画像が作れるって、すごい！」「イラストは描けなくても、これならできそう！」そう思い、鼻息荒くAI画像生成にチャレンジした私。…淡い期待は、見事に撃沈しました。

Diario de AzuLES es el reflejo de una pasión cromática, pero también el relato cotidiano de Ales, apelativo con el que llaman a Alejandra G. Remón las personas más cercanas. En estas páginas la autora nos ofrece un paseo íntimo por su universo más personal, libre y verdadero (no en vano el azul es el color de la libertad y la verdad): aforismos, reflexiones y poemas que hablan de nostalgia, placeres sencillos, sueños, incertidumbres y deseos.

You’ve always wanted to take your art to the next level. Now you can!

You’ve always wanted to take your art to the next level. Now you can!

Kommt das Ihnen bekannt vor? Sie sehen sich die Urlaubsfotos an und irgendwie wirken diese zu Hause betrachtet viel matter und auch ganz anders als auf dem Kameradisplay. Möchten Sie aus verschiedenen fotografischen Erinnerungen ein Wandbild oder eine Collage erstellen? Kribbelt es Ihnen schon immer in den Fingern, wenn Sie spannende Composings und kreative Montagen zu Gesicht bekommen? Oder benötigen Sie ganz simpel nur ein wenig Fachkompetenz für Bild optimierende Aufgaben im Büro oder Ihrer eigenen Firma? Tatsächlich stecken hinter so manch magischem Ergebnis einfache Handgriffe.

You’ve always wanted to take your art to the next level. Now you can!