検索キーワード： 営業・販売

シリーズ60万部のマーケティングのベストセラー本『100円のコーラを1000円で売る方法』をゼロから書き起こした最新刊・キーエンスの給料だけが高いのはなぜか？

キーエンス→プルデンシャル→スタートアップ・2社でトップの実績を残し、営業のプロとして起業した著者による新しい「営業の教科書」・誰よりも「営業」に向き合ってきた著者だからこそ書けた、営業本の決定版

Discovery is perhaps the most critical phase of any sales journey and yet it also one of the least managed. Learn the best strategies and tactics to give you the best chance to make sure that first meeting isn’t the last.

Never Ask For The Sale goes beyond simple tips, and influences the listener's overall understanding of selling. Sue Heilbronner shares decades of experience, stories, tools, and exercises to coach people to be more successful at achieving their goals by aligning their work with their greatest strengths and by marketing that cohesive story with a winning sales strategy—passionate ambivalence. Heilbronner introduces this concept as the strategic yet honest practice of presenting oneself as selective in the work they take on while enthusiastic about their area of expertise.

Kennedy and Fischer unveil that it takes no more effort to attract customers from the explosively growing Mass-Affluent, Affluent, and Ultra-Affluent populations, who are willing to pay premium prices for exceptional expertise, service, and experiences. In this updated fourth edition, Kennedy and Fischer provide a comprehensive guide on how to reposition your business, practice, or sales career to appeal to these affluent customers, for whom price is not a determining factor.

◆【魅力のない商品を、いかにセールスするか？奇跡のマーケティング・バイブル】世界的ベストセラーにして、全マーケターの必読バイブルが、新訳となって完全復刊しました！

In The Human Experience, John Sills draws upon extensive research and illustrative case studies to explain that the emotional experience is just as important as the functional one, and, if done right, will create a more efficient business. He also demonstrates that the customer experience is not just the responsibility of front-line employees, but shared across the company.

In Stop Selling & Start Leading, you'll discover that the very same behaviors that make leaders more effective also work to make sellers more effective, too. This critical shift in the selling mind-set, and in the sales role itself, is the key to boosting your overall sales effectiveness.

In Go-to-Market Uncovered: How to Successfully Launch a Product and Drive Sustainable, Long-Term Revenue Growth, celebrated entrepreneur and go-to-market strategist Paul Sullivan delivers a hands-on discussion of the ARISE framework for bringing B2B SaaS, fintech, and tech-enabled businesses to market. The author shows you how to fully implement this framework in just 30 days. It offers a proven blueprint for long-term success you can apply to your own organization immediately, whether you work in a startup, a scale-up, or a large enterprise.

「パン屋ではおにぎりを売れ」 「バナナの魅力を100文字で伝えてください」 「このプリン、いま食べるか？　ガマンするか？」 この3冊で累計42万部！ ベストセラー連発の著者の最新刊の テーマは、ずばり「付加価値」。

■「読み手ファースト」の文章術があなたの人生を変える！「読みやすい文章が書けない」「伝わる文章が書けない」など文章を書く上で、もしあなたがこうした悩みを持っていたとしたら、その悩みを一瞬で解決する方法があります。

If you are tired of old-school sales tactics, pressure-heavy scripts, and transactional selling, this book is for you. The Modern Closer is a practical and empowering guide for sales professionals who want more than just short-term wins. It is for those who want to build lasting trust, connect with buyers in real ways, and grow a fulfilling career—not just chase quotas.

Pitching sucks. The word alone conjures up dull PowerPoint decks, pushy tactics, and shouty emails. But it doesn't have to be that way. Danny Fontaine, an expert in innovative pitching, presents a game-changing guide that transforms pitching into an exciting, creative and enjoyable experience. Drawing from his billion-dollar pitching experience, this book delves into the psychology of connection, storytelling mastery, and practical methods and frameworks for persuading any audience, backed with anecdotes of some of the very best, and worst, pitches of all time.

In Home Sales: How to Master One Call Close at the Kitchen Table by Shai Ades provides a deep dive into the techniques and strategies essential for mastering the art of one-call close in the home improvement industry. With over 15 years of hands-on experience, Shai offers a comprehensive guide for sales professionals looking to enhance their skills and dramatically increase their closing rates.

Unlock the Power of ChatGPT and Publish Your Book for Under $100—No Experience Needed! What if you could go from idea to published author—without breaking the bank? Whether you're a complete beginner or a writer who's stalled out, Write Your Book with ChatGPT—for Under $100 gives you a clear, step-by-step roadmap to plan, write, and self-publish your book using the power of AI. No tech skills. No fancy software. No endless guesswork.

In today’s fast-changing world of enterprise sales, leadership is no longer just about managing pipelines or pushing for quarterly quotas. It is about vision, clarity, adaptability—and the ability to bring out the best in others. Leading Sales in the Digital Era is your clear, practical guide to becoming a modern sales leader who thrives in complexity, builds high-performing teams, and leads with data, insight, and heart. Whether you are a seasoned executive or an emerging sales manager, this book will equip you with the mindset and tools to lead into the future with confidence.

In today’s noisy, high-pressure marketplace, the true master closer stands out—not by pushing harder, but by understanding deeper. Master Closer Blueprint is a practical, modern guide for entrepreneurs, online sellers, and sales professionals who want to close more deals without feeling fake, forceful, or overwhelmed. Whether you're chatting with customers, selling on livestreams, or running an e-commerce brand, this book will walk you step-by-step through the art of building real trust, asking smarter questions, and turning interest into action.

In Passive Income with AI, best-selling author Mark Miller reveals the exact blueprint he used to make $10K a month using ChatGPT—without any tech background, startup money, or special skills. This isn't hype. It’s a 2-in-1 playbook packed with 30 proven side hustles anyone can start today, even if you’ve never touched AI before.

The Advisor’s Blueprint is written for new and growing agents in the insurance, financial services, and advisory industries who are ready to build not just a business, but a reputation that lasts. Through eight structured chapters and a powerful conclusion, this book walks you through every stage of sustainable growth — from mindset and planning to trust-building consultations, client retention, referrals, and long-term consistency. With real-life examples, repeatable systems, and honest reflections, it helps you shift from chasing clients to becoming someone clients chase.

In a world where clients compare quotes in seconds, the real differentiator is no longer cost—it’s trust. From Price Seller to Trusted Advisor offers a clear, actionable 30-day roadmap to help insurance professionals reposition their identity, transform their conversations, and build a business that attracts loyal, high-quality clients—without begging, discounting, or pushing products.