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Forget about selling a great product or service; the secret to being a great salesperson is to sell nothing. Instead, focus on building emotional relationships. The result? An increase in sales, growth, income, and more fun in your career. How To Sell Nothing demonstrates a repeatable process to recognize the difference between a logical sale that is driven by your voice and an emotional sale which is driven by your prospect’s voice.

The Momentum Sales Model is a proven system for explosive sales growth that you can take anywhere. Whether you're in sales or an entrepreneur, I've been where you are, staring at a target, wondering how on earth I am going to hit it based on the current pipeline, state of the product and lack of new business leads. That was, until I learned how to create momentum.

Service gehört zum Business. Immer! Service ist kein Sahnehäubchen, das es in guten Zeiten obendrauf gibt. Service ist eine Haltung und macht den Unterschied zwischen Erfolg und Misserfolg eines Unternehmens.

Es geht vor allem um Authentizität und dass man KEIN Schauspieler sein soll, wenn man etwas verkaufen will. Vorgefertigte Sätze und irgendwelche Spielchen sind fehl am Platz. Man baut eine Verbindung zum Käufer auf, die zu einer Geschäftsbeziehung führt.

For sales professionals and business leaders, communicating effectively and authentically is a never-ending struggle, especially when building new business and improving team performance. It’s a struggle with a long-lasting impact, rippling into both profit and reputation. Don’t rely on price discounts and canned pitches to win business. Let your team see and hear authentic leadership so they too can become good leaders.

We find ourselves at an inflection point in the relationship between brands and their audiences, where customers and employees are demanding better and more valuable experiences. Companies must keep up with this demand in order to remain competitive. This includes competition for both customers as well as employees. More importantly, while many organizations have traditionally focused on external-facing initiatives first, it is the ones which start internally that have the greatest potential to provide long-term positive benefits.

In The Power of Value Selling: The Gold Standard to Drive Revenue and Create Customers for Life, sought-after trainer and sales leader Julie Thomas delivers an exciting new take on buyer-centric selling to modern buyers. In the book, you'll learn value-based selling techniques to become a trusted business advisor who instills confidence in buying decisions despite unpredictable business environments.

Customer service done right is one of today's most powerful competitive advantages. In Can Your Customer Service Do This?, customer service turnaround wizard and renowned customer service training expert Micah Solomon shares everything he knows, and everything you need to know, about how to create a truly Five-Star customer service experience and use it to build sustainable bottom-line success.

How do underdogs close huge deals they have no business winning? How do rainmakers pull off a sale before the RFP is ever issued? They don't do it with a logical argument or even the best PowerPoint presentation. They do it by turning their pitch into an emotional experience that makes the customer think, "This just feels right." This book is your blueprint for tapping into a clients gut feeling and bringing home the win. Go Big or Go Home is the greatest collection of the most memorable pitches in film, sports, business, and philanthropy.

Chief Customer Officer 2.0 will give you a proven framework that has launched and advanced the customer experience transformation in businesses around the world. And it will take years off your learning curve. Written by Jeanne Bliss, worldwide authority on customer experience, and preeminent thought leader on the role of the customer leadership executive, this book follows the five-competency model she uses to coach the C-Suite and chief customer officers.

Scott Wozniak leverages his decades of brand-building experience within some of America’s most-loved companies to show you how to create world-class customer experience. After years of battle-tested work, Scott realized that there was a set of systems that all the great brands used to create raving fans. He captured these practices in an engine diagram, a simple tool to help leaders become legends. If you use this approach, you can build a Customer Experience Engine that will create those same kinds of raving fans that always seem to dominate dinner-party conversations and water-cooler chats.

In een wereld die constant evolueert en waar informatie in overvloed aanwezig is, is het vermogen om invloed uit te oefenen en anderen te overtuigen een waardevolle vaardigheid geworden. Of het nu gaat om het inspireren van je team op de werkvloer, het beïnvloeden van de beslissingen van klanten, of het overtuigen van vrienden en familieleden, de kracht van overtuigingskracht speelt een cruciale rol in ons dagelijks leven.

Although the female movement is interwoven into our social world and people preach “girl power,” brand experience expert Katie Mares has seen that this mindset hasn’t penetrated business branding or the experience businesses provide to women. Very few businesses focus on elevating “interaction” so that a brand experience includes a personal connection with the consumer and addresses their genuine interests and needs. CustomHer Experience sends the clear message that true power comes when businesses focus on providing a brand and consumer experience that women can’t live without.

In this latest audiobook in the best-selling Agile Brand Guide series, the successful planning, implementation, and optimization of several types of real-time communication with customers into an organization’s marketing technology stack is explored. The Agile Brand Guide: Conversational Marketing by best-selling author Greg Kihlström gives marketing professionals a solid overview of the space in a short guide format. The audiobook explores how marketing leaders and aspiring leaders can be successful in their implementation of conversational marketing within the customer experience.

By using strategies and technologies as the flywheel to orchestrate systems of listening, understanding, and predicting, as well as taking action and learning from those interactions at scale, businesses can easily put the customer and employee first, not only meet the ever-changing customer and employee expectations, but also leapfrog their competition. They predict empathy is the next frontier in technology. This book is aimed at sparking an industry-wide conversation about how exponential technologies like AI and cloud can enable a more empathetic world.

Build Your Community fuses proven principles from the world of psychology with user experience and design thinking into a foolproof approach helping you to: start from scratch and attract your first members; find and design the perfect platform for your community; keep members engaged, sharing expertise, and helping each other; create a magnetic community culture—unique from any other online destination; position you and your organization at the center of your field; and budget for your community with a detailed breakdown of costs and resources required.

Ensure that your business remains awesome, instead of unawesome, and apply these awesomely effective strategies to your business today.

É comum pensar que a única função do garçom é anotar os pedidos e levar os pratos. No entanto, este livro pretende valorizar essa profissão e demonstrar que o verdadeiro valor de um garçom está na sua capacidade de conseguir que os seus clientes tenham momentos agradáveis enquanto repõem as energias. Nós, da Trade Academy, pretendemos destacar a importância que o garçom tem sendo, ao mesmo tempo, anfitrião e vendedor.

It is commonly believed that the work of a waiter consists of taking orders and carrying dishes properly. However, this book aims to give new meaning to the profession and show that the true value of a waiter lies in their ability to help us have a nice time while we recharge our energies.

№ 1 Wall Street Journal-Bestseller, geschaffen von New York Times-Bestsellerautor und Marketingexperte Donald Miller. Die Macht einer guten Geschichte ist unbestreitbar. Geschichten haben die Fähigkeit, uns zu inspirieren, zu motivieren und zu bewegen. Sie können uns in eine andere Welt transportieren und uns dazu bringen, Dinge aus einer neuen Perspektive zu betrachten. Im Marketing können sie die Aufmerksamkeit der Zielgruppe auf sich ziehen und eine emotionale Verbindung aufbauen, die zu langfristiger Kundenbindung führen kann.