Word of the Year Workshop It's not too late! Join Wendy for a 3-day FREE workshop where you'll identify your word or intention for 2025. Tuesday, January 7th - Thursday, January 9th, 2025. Click here to register!

In this episode, Wendy sits down with Kash Rocheleau, who recently transitioned from CFO to CEO of Icon Foods, for a powerful discussion about choosing yourself without sacrificing professional success. After her 11-year-old's candid observation about her work habits sparked a profound shift, Kash shares her journey of transforming her approach to life and leadership. Through vulnerable stories about perfectionism, parenting, and professional growth, Kash reveals how saying "no" to tasks that can be delegated creates space for life's precious moments. Together, Wendy and Kash explore how effective delegation, boundary-setting, and releasing perfectionism can unlock greater joy and connection. They discuss the ripple effects of being present and finding courage to build a life aligned with personal values rather than external expectations. Kash's evolution from detail-oriented CFO to visionary CEO demonstrates how authentic leadership and vulnerability can coexist, while highlighting the freedom found in letting go of perfectionism. This episode is essential listening for leaders and professionals seeking to master work-life integration while prioritizing what truly matters.

About Kash:
Kash Rocheleau served as the chief financial officer for Icon Foods soon moving into theCEO role (as of May 10, 2024). She oversees the financial operations, reporting, and compliance ofthese organizations, as well as drives their growth and profitability. She has a strong background inlegal matters, such as acquisition negotiation, trademark applications, regulatory compliance, andcontract drafting, which enables her to handle complex and diverse transactions and issues. Shecurrently holds an MBA degree from Eastern Washington University, with a focus on accounting andfinance, to further enhance her skills and knowledge in this field. In her free time, she loves to bewith her family, spend time outdoors, and golf.

Connect with Kash:
On Instagram @kash.rocheleau
On LinkedIn
IconFoods.com

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Say YES to joining Wendy for her:

PWH Farm Stays
PWH Curated France Trips
Instagram: @phineaswrighthouse
Facebook: Phineas Wright House
Website: Phineas Wright House

Thank you for listening to the Say YES to yourself! podcast. It would mean the world if you would take one minute to follow, leave a 5-star review, and share with a friend.

Word of the Year Workshop Join Wendy for a 3-day FREE workshop where you'll identify your word or intention for 2025. Tuesday, January 7th - Thursday, January 9th, 2025. Click here to register!

Travel Resources Mentioned:
buybusinessclass.com
aaeliteairport.com
victorcabsparis.com

Say YES to Paris! Enjoy Paris & Normandy with Wendy, September 10th-16th, 2025. Get all the details here.

Ever feel like life is just too serious sometimes? In this episode, Wendy sits down with author Beth Dodd for a lighthearted yet powerful conversation about the importance of laughter, perspective, and choosing joy—no matter the season you're in. Beth shares how embracing humor and shifting her mindset has helped her navigate life’s ups and downs with grace and resilience. From unplugging from the noise of the world to focusing on what you can control, this episode is a reminder that you’re the deliberate creator of your experience. Get ready to laugh, reflect, and walk away with actionable tools to reframe your everyday moments with joy.

About Beth:
In addition to being an author, Mindset Mentor, and mental health professional, Beth Dodd is just a girl from Jersey- a Scorpio at that. This means, among other things, she's passionate about what she believes in, and family is everything. She credits her dad for her humor and positivity, and her mother for her toughness on the exterior, and softness on the inside. All of this Beth brings into her work mentoring people through life's biggest challenges. As she shares in her book, "No matter how bad a situation is, there is always light at the end of a tunnel, and I promise you it's not an oncoming train."

Beth's mission is as follows: "I help women to silence negative self talk, reclaim their self worth and embrace their unique gifts, using positive reinforcement, practical coping skills along with laughter, fostering a path to self discovery and lasting confidence."

Buy her book: Laughter is an Instant Vacation.

Connect with Beth:
On Instagram @funnyysister
Email: bdodd1102@gmail.com

Referenced in this Episode:
A Return to Love: Reflections on the Principles of A Course in Miracles by Marianne Williamson

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Say YES to joining Wendy for her:

PWH Farm Stays
PWH Curated France Trips
Instagram: @phineaswrighthouse
Facebook: Phineas Wright House
Website: Phineas Wright House

Thank you for listening to the Say YES to yourself! podcast. It would mean the world if you would take one minute to follow, leave a 5-star review, and share with a friend.

Plan your Space to Dream solo retreat here!

Jessie-Sierra Ross's Previous Appearance on the Podcast

This week, Wendy welcomes back Jessie-Sierra Ross, author of the new cookbook "Seasons Around the Table." In this inspiring conversation, Jessie reveals how embracing "good fear" fueled her journey of writing and designing her debut book. Drawing parallels between her years as a professional ballet dancer and the art of entertaining, Jessie shares how returning to fundamentals—whether in dance or hosting—allows creativity to flourish. She introduces her philosophy of "lush minimalism" and breaks down entertaining into achievable steps that both novice and experienced hosts can master. The episode explores how Jessie strategically expanded her support network to stay in her creative zone of genius while navigating the demands of cookbook production. Tune in for an beautiful discussion on transforming fear into fuel, balancing creativity with life's demands, and crafting unforgettable dining experiences that feel both elevated and effortless.

About Jessie:
Jessie-Sierra Ross is a former professional ballerina turned food, cocktail, and home entertaining specialist. A born & bred Bostonian, Jessie traded in her pointe shoes for an apron, and has never looked back! Known for her step by step recipes, light & bright ‘lush minimalism’ photography style, and playful personality, Jessie brings an easy elegance to her work. Currently based in the Berkshires of Massachusetts, Jessie-Sierra shares her delicious recipes & home entertaining tips via her blog. She can also be found in print and on TV, collaborating with several New England NBC stations and the BloomTV Network. Jessie is passionate about giving back to the creator community, and established “The Food Blog School”, on Clubhouse. With over 2,000 members in the food, blogging, and photography industries, she is helping to create connections & education opportunities. Upcoming projects include; 2 episodes of Straight to the Hips, Baby, ‘At Home with Jessie-Sierra’, on PBS12 in Colorado and new episodes with BloomTV Network.

Get her book, Seasons Around the Table, here.

Connect with Jessie:
On Instagram @straighttothehipsbaby
On Facebook
Her Substack
Her website: StraightToTheHipsBaby.com
On Pinterest

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Say YES to joining Wendy for her:

PWH Farm Stays
PWH Curated France Trips
Instagram: @phineaswrighthouse
Facebook: Phineas Wright House
Website: Phineas Wright House

Thank you for listening to the Say YES to yourself! podcast. It would mean the world if you would take one minute to follow, leave a 5-star review, and share with a friend.