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Jujyfruits makes as guest appearance on today’s Yellow Iron Podcast as we take inspiration from Seinfeld’s Opposite episode. We discuss our own set of opposites for the heavy construction industry to stand out above the crowd.

Topics tackled for differentiating yourself against your competition in the heavy construction and landscape industry:

1.    Have an effective website. Just because most companies in the construction industry have a crappy website, doesn’t mean yours should suck too. A crappy site or no site at all impacts your construction business in ways you might not be aware of. And you don’t have to blow your budget on your website either. You can look like a first class business with your website without spending first-class money on it.

2.    Yes, interest rates are climbing but waiting for interest rates to come down could cost you much more in lost revenue. While everyone is waiting for interest rates to come down and waiting to purchase that next piece of equipment, be different from your competitor and plow full speed ahead. Pun intended. Get that next piece of equipment, move onto that next construction or landscape project and grow your business. Continue to be cash flow positive.

Take the expense calculation challenge. Look at your interest expense and compare it to the total of all your expense and calculate the percentage of your expenses in relation to your other expenses. You might be shocked to see how little it is in comparison to your other expenses.

3.    Buying your heavy construction equipment in cash might feel like a great idea, but is it actually holding your growth back because you can’t take on as many jobs because you are limited to how many pieces of equipment you’re buying?

4.    Are you bidding your jobs first, winning the bid, then scrambling to find and finance the equipment to complete the project? How about the opposite approach. Plan ahead and get pre-approved for the next 12 month period. You can bid your jobs with confidence knowing that your financing is already in place. Then choosing the equipment, signing your finance paperwork and get your machine delivered on site can be done within hours, rather than weeks or months delay. This might allow you to outcompete your competition in your project bid.

Need help financing your first or next piece of equipment? Head to https://parthenonequipmentfinance.com and we will be the opposite of our competition and not only help you finance that equipment, we will also help you elevate your web presence to win more projects, increasing your cashflow, making you grow faster.

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Daniela and Nelson drink some of our favorite beverages as we salute and share a toast for small local businesses.

On the Yellow Iron Podcast we discuss the importance of having an effective website, particularly in the dirt world – excavation, construction, landscaping, dirt moving. And why it might not be a good idea to run your website from a Facebook page. You might be surprised to hear the ways not having a website is negatively impacting your business in ways you wouldn’t realize.

It's time to level up. The focus is always to maximize and optimize your opportunities in small business. We love small businesses. Levelling up what you are doing digitally is a smart business move. We share a few ideas on how to improve your digital presence and why it’s important.

We also share how this won’t cost you a fortune if you finance your next piece of equipment through us at https://parthenonequipmentfinance.com.

Don’t make the crucial mistake of hosting your website on facebook, or having a horrible website, or not having a website at all. And you absolutely need a system for capturing leads from the people visiting your website to rapidly grow your business.

We also talk about the disservice some equipment leasing brokers are doing to your business by shotgunning your finance application without actually doing a deep dive to learn more about you and your business before submitting your finance application.

We aim to remove any friction from your equipment leasing experience and we bundle in additional services to help you grow faster.

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On Memorial Day, two equipment leasing professionals thank all the great service people who made the ultimate sacrifice for us to enjoy our freedoms.

We chat about the massive growth in Nashville and why it’s not only because it’s become the most popular city to host your bachelor and bachelorette party in the last few years. You can probably guess which city came up as number 2, but you’ll never guess city number 3.

Head over to https://parthenonequipmentfinance.com to secure your next piece of equipment to complete that construction project you just won.

Nashville's construction industry had been booming due to various factors, including population growth, economic development, and urban revitalization efforts. The city has experienced a surge in population, with many people moving to Nashville for job opportunities, its vibrant music scene, and a high quality of life. This population growth has driven the demand for housing, commercial buildings, infrastructure, and other construction projects.

The city has been attracting numerous businesses, particularly in sectors such as healthcare, technology, and finance. Tennessee is a corporate-friendly State, it’s tax friendlier than many other States. Tennessee has a fairly significant manufacturing presence as well. Historically it grew from manufacturing auto parts, and has shifted to what is now the largest sector in manufacturing with pharmaceutical and medicine manufacturing. As a result, there has been a need for office spaces, research facilities, and specialized buildings. Additionally, Nashville's tourism industry has been thriving, requiring the development of hotels, entertainment venues, and convention centers. Lower Broadway feels like an ongoing street music festival with the freedom and ability to hop in and out of the different venues. It’s a fun place to be.

The construction industry has also been supported by various urban revitalization initiatives and infrastructure projects. The city has invested in improving its transportation networks, including the expansion of highways, construction of new bridges, and enhancements to public transportation systems. Urban renewal projects, such as the redevelopment of neighborhoods and the revitalization of downtown areas, have also contributed to the growth of the construction sector.

Furthermore, Nashville has been a hub for the healthcare industry, with numerous hospitals, medical centers, and research facilities located in the city. The expansion and construction of healthcare-related buildings have played a significant role in the growth of the construction industry.

If you’re part of the thriving construction or landscaping industry, the heartbeat of the nation - building infrastructure, roads, bridges - and in the market for a new excavator or wheel loader, visit us at https://parthenonequipmentfinance.com to secure your financing.

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