Jujyfruits makes as guest appearance on today’s Yellow Iron Podcast as we take inspiration from Seinfeld’s Opposite episode. We discuss our own set of opposites for the heavy construction industry to stand out above the crowd.

Topics tackled for differentiating yourself against your competition in the heavy construction and landscape industry:

1.    Have an effective website. Just because most companies in the construction industry have a crappy website, doesn’t mean yours should suck too. A crappy site or no site at all impacts your construction business in ways you might not be aware of. And you don’t have to blow your budget on your website either. You can look like a first class business with your website without spending first-class money on it.

2.    Yes, interest rates are climbing but waiting for interest rates to come down could cost you much more in lost revenue. While everyone is waiting for interest rates to come down and waiting to purchase that next piece of equipment, be different from your competitor and plow full speed ahead. Pun intended. Get that next piece of equipment, move onto that next construction or landscape project and grow your business. Continue to be cash flow positive.

Take the expense calculation challenge. Look at your interest expense and compare it to the total of all your expense and calculate the percentage of your expenses in relation to your other expenses. You might be shocked to see how little it is in comparison to your other expenses.

3.    Buying your heavy construction equipment in cash might feel like a great idea, but is it actually holding your growth back because you can’t take on as many jobs because you are limited to how many pieces of equipment you’re buying?

4.    Are you bidding your jobs first, winning the bid, then scrambling to find and finance the equipment to complete the project? How about the opposite approach. Plan ahead and get pre-approved for the next 12 month period. You can bid your jobs with confidence knowing that your financing is already in place. Then choosing the equipment, signing your finance paperwork and get your machine delivered on site can be done within hours, rather than weeks or months delay. This might allow you to outcompete your competition in your project bid.

Need help financing your first or next piece of equipment? Head to https://parthenonequipmentfinance.com and we will be the opposite of our competition and not only help you finance that equipment, we will also help you elevate your web presence to win more projects, increasing your cashflow, making you grow faster.

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