Dr. Peter Wishnie founded Family Foot & Ankle Specialists and is a renowned healthcare practice consultant. With 30 years of experience as a podiatrist, Peter has built an extraordinary career combining clinical excellence with innovative practice management strategies.

Through consulting, he's helped countless health care providers transform their practices by implementing patient-centered systems while significantly improving operational efficiency and profitability. We have heard many of Peter’s clients rave at his expertise and ability to really dive into the practice to look for areas of opportunities. Let's dive into his experiences, insights, and the philosophy that guides his approach to health care practice success.

0:00 Preview - Fighting Burnout at 40

0:54 Introduction

3:58 Peter’s Post-Medicine Life

7:38 Fighting Burnout at 40

11:34 Gaining Value from Mindset

14:27 Get Help: Coach vs Mentor

19:15 Practice Owners’ Dilemma

22:03 Peter’s Goal for You

At 29 years old, Dr. Peter Wishnie decided to purchase his own practice in New Jersey instead of working for another doctor in Rhode Island, despite having no business experience and starting $300,000 in debt. Initially struggling with a declining patient base and losing $7,500 monthly, he turned to business coaching, implemented new systems, and studied key performance indicators. His dedication paid off, as he surpassed the previous owner's earnings within a year and maintained multiple seven-figure earnings for 30 consecutive years, placing him in the top 1% of his field. After 33 years, Dr. Wishnie sold the practice for $2 million more than the purchase price in 2022, transitioning to help other business owners achieve success while maintaining work-life balance.

- Tom Foster of Foster Web Marketing
- Dr. Peter Wishnie of Peter Wishnie Coaching

This episode is brought to you by Foster Web Marketing.

Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.

Our award-winning marketing and systems solutions are what set us apart from everyone else.

This episode, which originally premiered in March 2024, is another highlight of a former guest who strongly embodies the values of our Women of Power series. If you missed Diana Cupps’ interview the first time around, be sure to listen to this!

Diana Cupps has done it all. From training as a medical laboratory technician in the Army and working as a civilian nurse after an honorable discharge, she decided to go back to school to earn her JD. Today, she is a family law and medical malpractice lawyer based in Tulsa, Oklahoma. She runs her practice with her husband, Troy Cupps. Together, they bring Diana’s experience as a U.S. veteran into every aspect of their business.

0:00 Preview - Military Teamwork vs Legal Teamwork

1:01 Introduction

7:31 Military Experience

8:53 Why Diana Enlisted

10:46 Vets Supporting Vets

12:00 Why Go Into Law?

13:10 Personal Experiences With Lawyers

16:38 Informal Legal Training

18:15 Military Lessons Learned

21:53 Military Teamwork vs. Legal Teamwork

24:44 Advice for Vets Considering Law School

25:20 Pitfalls of Becoming a Lawyer

26:55 Unique Perspective as a Veteran

29:49 Mentorship & Assistance for Vets

30:35 Biggest Legal Marketing Mistake

32:24 Biggest Marketing Success Story

33:35 Closing Thoughts

Diana brings a great deal of personal experience into her practice. Being a former Army medical lab technician and an emergency nurse, she has a uniquely insightful position as a medical malpractice lawyer. Further, her experience of working with multiple different attorneys with varying styles in divorce court informs her family law practice. When you hire Diana the Lawyer, you are hiring a legal team that sees you as a person and can relate to your situation more directly than most other law firms can.

- Tom Foster of Foster Web Marketing
- Diana and Troy Cupps of Diana the Lawyer

This episode is brought to you by Foster Web Marketing.

Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.

Our award-winning marketing and systems solutions are what set us apart from everyone else.

We originally released this episode on July 5, 2024, but our guest, Brooke Lively, perfectly encapsulates the essence of the Women of Power series, so if you missed her the first time around, listen to her conversation with Tom now!

Brooke Lively is founder and president of CathCap, a fractional CFO service provider focusing on lawyers and their law firms. Brooke has been named one of the Top 25 Women to Watch, one of Diversity Journal’s Women Worth Watching, and one of Fort Worth’s CFOs of the Year! She is an international speaker and best-selling author with two books under her belt.

0:00 Preview - What Profit Actually Consists of

1:18 Introduction

3:15 How CathCap Got Started

4:54 What Do Fractional CFOs Do?

9:15 CathCap’s Ideal Clients

10:19 A Case Study on How CathCap Works

14:50 Understanding the Value of a True CFO

18:32 Book Alert: Exit On Top by Brooke Lively

23:38 The Key to Valuing a Law Firm

31:30 Me Inc. vs. A Branded Company

36:10 What Profit Actually Consists of

37:27 Wrapping Up

CathCap has served up top-tier CFO services to businesses of all sizes for over a decade, with a particular interest in helping attorneys grow and scale their firms like proper businesses. The company has built a strong expertise with all practice types, but they’ve also earned a particular popularity among personal injury and immigration firms. CathCap’s commitment to empowering businesses through strategic financial leadership helps their clients redefine their status quo and helps founders build practices they can later sell or hand off confidently.

- Tom Foster of Foster Web Marketing
- Brooke Lively of CathCap

This episode is brought to you by Foster Web Marketing.

Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.

Our award-winning marketing and systems solutions are what set us apart from everyone else.

Chasity Stratton is the Co-Founder of Stratton & Reynolds, a firm dedicated to providing compassionate, client-focused legal services across South Carolina.

With over 14 years of experience, Chasity has built a thriving practice that prioritizes kindness and expertise, customizing estate plans for each client and even involving family members to ensure everyone understands the journey ahead. They opened two new offices and increased revenue by over 30% in 2024 alone! Let’s dive into her experiences, insights, and the mission that drives her work.

0:00 Preview: Marketing a New Firm

0:49 Introduction

2:42 Chastity’s Background

5:43 The Passion for Estate Planning

8:32 Launching the Business

11:08 Marketing a New Firm

14:16 Building Relationships With Clients

16:22 The Importance of Estate Planning

17:54 Growing the Firm

20:50 Future Plans

22:46 Wrap Up

Stratton & Reynolds, LLC, is a law firm based in South Carolina specializing in estate planning, asset preservation, and elder law services. The firm has a team of five dedicated attorneys who prioritize personal service and compassionate legal representation, particularly for elderly and aging populations. Their experienced legal team leverages cutting-edge technology and deep knowledge of South Carolina law to create customized estate and business plans, helping clients protect their assets and prepare for the future. They address many client needs, from providing for minor children and disabled family members to managing complex business succession planning and blended family situations. By focusing on building long-term relationships and delivering comprehensive legal services, Stratton & Reynolds helps clients achieve peace of mind knowing their assets, independence, and loved ones are protected through thoughtful planning and expert guidance.

- Tom Foster of Foster Web Marketing
- Chasity Stratton of Stratton & Reynolds, LLC

This episode is brought to you by Foster Web Marketing.

Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.

Our award-winning marketing and systems solutions are what set us apart from everyone else.

Linda Rahal is the managing shareholder at Trow & Rahal, and an expert in visa and immigration services for companies and foreign nationals. With a commitment to excellence, expertise, and empathy, Linda stands out in her field, advocating tirelessly for her clients. Her journey of resilience includes conquering the Ironman World Championship in Hawaii, showcasing her determination both in and out of the office. A true Renaissance woman if there ever was one.

0:00 - Preview: Sports and Running

0:48 Introduction

3:30 Being an Immigration Lawyer

6:44 Linda’s Successes

7:57 A Passion for Immigration Law

10:25 Becoming a Managing Partner

12:32 Sports and Running

15:14 Challenging Yourself

16:35 Marketing and Promotion

18:12 A Client Success Story

20:38 Wrap Up

Trow & Rahal is the go-to practice when it comes to immigration matters for businesses and professional needs. It’s hard to find a related issue they have no experience or expertise in, and their team of attorneys is filled with compassion and empathy for clients. Whether you’re seeking work visas and green cards for international employees, bringing new investment and business professionals into the States, or even looking to bring an athlete or entertainer stateside, the immigration lawyers at Trow & Rahal have your back.

- Tom Foster of Foster Web Marketing
- Linda Rahal of Trow & Rahal

This episode is brought to you by Foster Web Marketing.

Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.

Our award-winning marketing and systems solutions are what set us apart from everyone else.

Dr. Pardis Kelly is a dedicated foot care specialist and the founder of Las Vegas Footcare. Dr. Kelly has built her practice around a philosophy of addressing the root causes of foot issues often experimenting with treatments herself before recommending them to her patients. Dr. Kelly’s journey to where she is now wasn’t easy; as an immigrant who endured war and revolution, she’s overcome immense challenges, emerging with resilience and compassion that shape her patient care every day.

0:00 Preview - Getting the Visa

0:50 Introduction

3:24 The Passion for Medicine

7:20 Studying in Iran

14:10 Getting the Visa

21:35 Starting Over in the U.S.

23:51 Building a Family

25:16 Career Path

26:30 Moving to Vegas

31:58 Rebuilding the Practice

35:28 Having the Right Support

38:44 Wrap Up

Las Vegas Footcare offers personalized treatment in a welcoming environment. Known for their patient-centered approach, Dr. Kelly takes time to thoroughly explain treatment options and develop customized care plans based on each patient's unique needs, lifestyle, and medical history. She specializes in various conditions, from foot pain to diabetic care, employing conservative treatment methods to promote quick recovery. Dr. Kelly is also an innovator in her field with her patented product, PS Polish, an antifungal nail polish containing antioxidants and non-toxic ingredients.

- Tom Foster of Foster Web Marketing
- Dr. Pardis Kelly of Las Vegas Footcare

This episode is brought to you by Foster Web Marketing.

Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.

Our award-winning marketing and systems solutions are what set us apart from everyone else.

Allyson Kitchel is a passionate attorney with a heart for justice, joining us. Allyson specializes in catastrophic brain injuries and bicycle crash cases, offering a truly client-first approach. We’ll dive into Allyson’s inspiring journey—from overcoming personal loss to building a thriving law firm—and explore how she’s changing the game in personal injury law with empathy and dedication.

0:00 Preview - Emotions and Empathy

0:57 Introduction

3:29 Allyson’s Career Path

6:08 Working in a Corporate Environment

9:46 A Traumatic Accident

11:30 Emotions and Empathy

13:49 A 13 Million Dollar Verdict

16:17 Client Acquisition

19:14 The Importance of Diversity

20:57 The Uniqueness of Allyson’s Firm

23:16 How to Contact Allyson

25:10 Wrap Up

Kitchel Law, PLLC, emphasizes a personalized approach to handling injury cases. They acknowledge the difficulties injury victims face and promise direct attorney-client contact rather than delegation to paralegals. The firm operates on the principles of empathy and diversity to bring the greatest range of perspectives and understandings to its cases. They take on the duty of bringing justice to your situation so you can focus on recovery through personalized attention, direct communication, and a commitment to client care.

- Tom Foster of Foster Web Marketing
- Allyson Kitchel of Kitchel Law

Jill Bollwerk is the founder of her own litigation firm with over 33 years of experience. Jill has built her practice from the ground up, starting without money or clients, and has navigated significant changes this year. Join us as we delve into her inspiring journey, discuss the importance of resilience, and learn how she balances her professional life with spoiling her grandkids in her personal life.

0:00 Preview - Positive Mindset

0:57 Introduction

3:07 Get to Know Jill

5:56 Jill’s Background Story

9:47 How Jill Got into Law

11:19 Jill’s First Experience in a Law Office

15:14 Jill’s Family Life

18:27 Jill’s Career Progression

20:50 Winning Cases

22:18 Changing Jobs

24:11 Legal Marketing

25:54 How Jill Started Her Firm

29:27 Leadership

31:55 Client Acquisition

34:14 Positive Mindset

38:59 Free Time and Activities

41:32 Recommended Books

42:37 Wrap Up

Bollwerk & Associates, LLC, is a St. Louis-based personal injury law firm specializing in accidents (car, truck, motorcycle), workplace injuries, nursing home cases, and premises liability. Their attorneys, with over 40 years of combined experience, emphasize a client-friendly approach with modern, welcoming offices and clear communication without legal jargon. They pride themselves on being accessible, prompt with communications, and keeping clients informed throughout their cases. If you are in need of representation in the St. Louis area, be sure to reach out to Jill and her team today.

- Tom Foster of Foster Web Marketing
- Jill Bollwerk of Bollwerk & Associates, LLC

This episode is brought to you by Foster Web Marketing.

Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.

Our award-winning marketing and systems solutions are what set us apart from everyone else.