Dr. Peter Wishnie founded Family Foot & Ankle Specialists and is a renowned healthcare practice consultant. With 30 years of experience as a podiatrist, Peter has built an extraordinary career combining clinical excellence with innovative practice management strategies.

Through consulting, he's helped countless health care providers transform their practices by implementing patient-centered systems while significantly improving operational efficiency and profitability. We have heard many of Peter’s clients rave at his expertise and ability to really dive into the practice to look for areas of opportunities. Let's dive into his experiences, insights, and the philosophy that guides his approach to health care practice success.

0:00 Preview - Fighting Burnout at 40

0:54 Introduction

3:58 Peter’s Post-Medicine Life

7:38 Fighting Burnout at 40

11:34 Gaining Value from Mindset

14:27 Get Help: Coach vs Mentor

19:15 Practice Owners’ Dilemma

22:03 Peter’s Goal for You

At 29 years old, Dr. Peter Wishnie decided to purchase his own practice in New Jersey instead of working for another doctor in Rhode Island, despite having no business experience and starting $300,000 in debt. Initially struggling with a declining patient base and losing $7,500 monthly, he turned to business coaching, implemented new systems, and studied key performance indicators. His dedication paid off, as he surpassed the previous owner's earnings within a year and maintained multiple seven-figure earnings for 30 consecutive years, placing him in the top 1% of his field. After 33 years, Dr. Wishnie sold the practice for $2 million more than the purchase price in 2022, transitioning to help other business owners achieve success while maintaining work-life balance.

- Tom Foster of Foster Web Marketing
- Dr. Peter Wishnie of Peter Wishnie Coaching

This episode is brought to you by Foster Web Marketing.

Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.

Our award-winning marketing and systems solutions are what set us apart from everyone else.

This episode, which originally premiered in March 2024, is another highlight of a former guest who strongly embodies the values of our Women of Power series. If you missed Diana Cupps’ interview the first time around, be sure to listen to this!

Diana Cupps has done it all. From training as a medical laboratory technician in the Army and working as a civilian nurse after an honorable discharge, she decided to go back to school to earn her JD. Today, she is a family law and medical malpractice lawyer based in Tulsa, Oklahoma. She runs her practice with her husband, Troy Cupps. Together, they bring Diana’s experience as a U.S. veteran into every aspect of their business.

0:00 Preview - Military Teamwork vs Legal Teamwork

1:01 Introduction

7:31 Military Experience

8:53 Why Diana Enlisted

10:46 Vets Supporting Vets

12:00 Why Go Into Law?

13:10 Personal Experiences With Lawyers

16:38 Informal Legal Training

18:15 Military Lessons Learned

21:53 Military Teamwork vs. Legal Teamwork

24:44 Advice for Vets Considering Law School

25:20 Pitfalls of Becoming a Lawyer

26:55 Unique Perspective as a Veteran

29:49 Mentorship & Assistance for Vets

30:35 Biggest Legal Marketing Mistake

32:24 Biggest Marketing Success Story

33:35 Closing Thoughts

Diana brings a great deal of personal experience into her practice. Being a former Army medical lab technician and an emergency nurse, she has a uniquely insightful position as a medical malpractice lawyer. Further, her experience of working with multiple different attorneys with varying styles in divorce court informs her family law practice. When you hire Diana the Lawyer, you are hiring a legal team that sees you as a person and can relate to your situation more directly than most other law firms can.

- Tom Foster of Foster Web Marketing
- Diana and Troy Cupps of Diana the Lawyer

This episode is brought to you by Foster Web Marketing.

Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.

Our award-winning marketing and systems solutions are what set us apart from everyone else.

We originally released this episode on July 5, 2024, but our guest, Brooke Lively, perfectly encapsulates the essence of the Women of Power series, so if you missed her the first time around, listen to her conversation with Tom now!

Brooke Lively is founder and president of CathCap, a fractional CFO service provider focusing on lawyers and their law firms. Brooke has been named one of the Top 25 Women to Watch, one of Diversity Journal’s Women Worth Watching, and one of Fort Worth’s CFOs of the Year! She is an international speaker and best-selling author with two books under her belt.

0:00 Preview - What Profit Actually Consists of

1:18 Introduction

3:15 How CathCap Got Started

4:54 What Do Fractional CFOs Do?

9:15 CathCap’s Ideal Clients

10:19 A Case Study on How CathCap Works

14:50 Understanding the Value of a True CFO

18:32 Book Alert: Exit On Top by Brooke Lively

23:38 The Key to Valuing a Law Firm

31:30 Me Inc. vs. A Branded Company

36:10 What Profit Actually Consists of

37:27 Wrapping Up

CathCap has served up top-tier CFO services to businesses of all sizes for over a decade, with a particular interest in helping attorneys grow and scale their firms like proper businesses. The company has built a strong expertise with all practice types, but they’ve also earned a particular popularity among personal injury and immigration firms. CathCap’s commitment to empowering businesses through strategic financial leadership helps their clients redefine their status quo and helps founders build practices they can later sell or hand off confidently.

- Tom Foster of Foster Web Marketing
- Brooke Lively of CathCap

This episode is brought to you by Foster Web Marketing.

Foster Web Marketing is dedicated to providing cutting-edge, highly customizable marketing and strategic solutions specifically designed for law firms and medical practices.

Our award-winning marketing and systems solutions are what set us apart from everyone else.