About the Guest(s):

Trevor Houston: Trevor Houston is an inspirational speaker, podcast host, and community builder dedicated to reshaping the narratives of job seekers across the nation. Formerly a top producer in the auto industry, Trevor transitioned to financial services and later became a beacon of hope for professionals in career transitions, guiding thousands to renewed purpose and opportunity. He is the creator and host of the "Who You Know Show," a platform actively transforming lives by connecting individuals to networks and opportunities beyond what they thought possible.

Episode Summary:

In this compelling episode of the "Who You Know Show," host Trevor Houston delves deep into how personal and professional upheavals led to his impactful mission of assisting job seekers. Trevor reflects on his journey from being a top performer in the auto industry to facing significant challenges when transitioning into financial services. His heartfelt story resonates with anyone who has faced career setbacks, illustrating how embracing one's pain can lead to a greater purpose. The episode showcases Trevor's transition from a traditional sales approach to becoming a problem-solver and community builder, revealing powerful insights into leveraging personal challenges for communal benefit.

Through careful storytelling, Trevor Houston captivates listeners with lessons on the power of networking, the importance of serving others, and the transformative impact of helping those in need. Rooted in the principle of reciprocity, the episode underscores the need for a paradigm shift from self-centered ambitions to service-oriented goals, leading to profound personal and professional fulfillment.

Resources:

Trevor Houston on LinkedIn: https://www.linkedin.com/in/trevorhouston/

Career Transition Summit: https://event.webinarjam.com/register/67/04404igv

LinkedIn e-book: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://online.flippingbook.com/view/714118097/⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠

Subscribe: ⁠⁠⁠⁠⁠⁠⁠⁠https://podcasters.spotify.com/pod/show/who-ya-know-show ⁠⁠⁠⁠⁠⁠⁠⁠

Trevor Houston is a licensed financial professional offering insurance/financial products through various carriers. For more info visit ⁠⁠⁠⁠⁠⁠⁠⁠http://cpwstrategies.com

Chapters:

(0:00) Turning Pain Into Purpose Through Helping Others
(3:11) Breaking Free from Corporate Politics to Pursue Entrepreneurship
(14:12) Lessons Learned from Transitioning from Car Sales to Financial Services
(18:01) Struggling with Identity and Success After Hitting Rock Bottom
(20:29) A Chance Encounter Led to a Career in Helping Others
(27:26) Building Trust and Networks Through Selfless Service
(36:19) Overcoming Fear to Launch a Long-Running Podcast
(38:55) Empowering Job Seekers Through Innovative Networking and Strategies
(44:43) The Power of Personalized Video in Job Hunting
(47:50) Transformative Impact of Purpose-Driven Financial Services and Job Support
(53:19) Finding Purpose Through Service and Authentic Storytelling

About the Guest(s):

Trevor Houston is a dynamic career strategist known for empowering job seekers to overcome hiring biases and leverage modern tools for professional advancement. As the host of "Who You Know Show," Trevor combines his background in business development and personal branding with cutting-edge technology, including AI and social media strategies. His approach helps individuals stand out in the job market and secure meaningful employment opportunities.

ChatGPT is an advanced AI language model by OpenAI, designed to engage in meaningful conversations, assist with tasks, and offer a wealth of knowledge spanning various domains. Though not a "guest" in the traditional sense, ChatGPT acts as a co-host, enriching the dialogue with insights into AI's evolving role in the workplace.

Episode Summary:

In this engaging episode of the "Who You Know Show," host Trevor Houston is interviewed by the innovative AI language model, ChatGPT. The conversation begins with an intriguing discussion on the potential for AI to transform the hiring process, yet Trevor emphasizes the enduring importance of human intuition and connection in decision-making. As they navigate several complex topics, the episode sheds light on how job seekers can creatively overcome age bias, utilize AI for their benefit, and strategically market themselves on LinkedIn.

Throughout the episode, Trevor Houston highlights tactical approaches for job seekers to enhance their visibility. By emphasizing personal branding and content creation, Trevor introduces the "seven Cs to careers and cash flow," a methodology that intertwines consistent online presence with engagement to foster career progress. AI's rapid technological advancements serve as a recurring theme, with Trevor expressing both enthusiasm and cautious skepticism about its implications for job seekers and the broader employment landscape.

Resources:

• Trevor Houston on LinkedIn: https://www.linkedin.com/in/trevorhouston/
• Career Transition Summit: https://event.webinarjam.com/register/67/04404igv
• LinkedIn e-book: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://online.flippingbook.com/view/714118097/⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠
• Subscribe: ⁠⁠⁠⁠⁠⁠⁠⁠https://podcasters.spotify.com/pod/show/who-ya-know-show ⁠⁠⁠⁠⁠⁠⁠⁠
• Trevor Houston is a licensed financial professional offering insurance/financial products through various carriers. For more info visit ⁠⁠⁠⁠⁠⁠⁠⁠http://cpwstrategies.com

Chapters:

(0:00) Overcoming Age Bias and Maximizing LinkedIn for Job Seekers

(8:10) Leveraging Authentic Voice and AI for Effective Content Creation

(13:41) The Balance Between AI and Human Intuition in Hiring

(16:39) Adapting to Rapid Technological Change and Overcoming Overwhelm

(20:25) Balancing AI Advancements with Ethical Responsibility and Human Connection

(28:13) Creative Job Search Strategies for Maximum Visibility

(34:19) Next Level LinkedIn Strategies for Job Seekers

(39:54) Leveraging Newsletters and Video for Industry Leader Engagement

(43:59) Leveraging AI and Collaboration for Job Seeker Visibility

(46:30) Innovative AI Avatars for Personal Branding and Job Search

(53:56) Embracing ADHD as a Superpower for Creativity and Innovation

(57:38) Exploring Unique Strategies and Insights with ChatGPT

About the Guest(s):

Trevor Houston is the host of the "Who You Know Show," a podcast dedicated to connecting job seekers with strategies and resources to overcome the challenges of modern job searches. Known for his expertise in career transitions, Trevor empowers professionals by providing actionable advice and insights into networking, leveraging LinkedIn, and utilizing modern tools like AI to enhance their job search efforts. His commitment to helping individuals navigate employment challenges is reflected in his detailed, practical approach to providing solutions.

Episode Summary:

In this episode of the "Who You Know Show," host Trevor Houston addresses the top 35 questions submitted by job seekers struggling with ageism, LinkedIn profile building, and career pivots. This comprehensive session serves as a roadmap for turning job search challenges into opportunities. Trevor covers critical job search aspects, ranging from overcoming age bias, utilizing LinkedIn effectively, to building personal brands and adapting to technological advances like AI. His approach not only offers techniques for job hunting but also emphasizes the importance of mindset in the process.

During the show, Trevor discusses strategies for navigating a job search in a highly competitive market. Keywords include networking, adaptability, professional branding, and technology integration. He delves into the "hidden job market," the importance of follow-up communication, and how video emails can drastically reduce ghosting rates in job applications. Houston offers insights into transforming job application processes by teaching listeners how to effectively showcase adaptability, communicate unique value propositions, and maintain motivation throughout long job searches.

Resources:

Trevor Houston on LinkedIn: https://www.linkedin.com/in/trevorhouston/

Career Transition Summit: https://event.webinarjam.com/register/67/04404igv

LinkedIn e-book: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://online.flippingbook.com/view/714118097/⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠

Subscribe: ⁠⁠⁠⁠⁠⁠⁠⁠https://podcasters.spotify.com/pod/show/who-ya-know-show ⁠⁠⁠⁠⁠⁠⁠⁠

Trevor Houston is a licensed financial professional offering insurance/financial products through various carriers. For more info visit ⁠⁠⁠⁠⁠⁠⁠⁠http://cpwstrategies.com

Chapters:

(0:00) Overcoming Ageism and Building a Strong Professional Brand

(2:55) Overcoming Age Bias by Demonstrating Adaptability and Technology Use

(7:00) Leveraging LinkedIn for Job Opportunities and Professional Networking

(11:34) Authenticity and Relevance in Professional Self-Presentation

(16:10) Embracing Technology for Problem Solving Over Human Reliance

(18:03) Authentic Networking Through Giving and Purposeful Engagement

(21:08) Effective Follow-Up Strategies and Accessing the Hidden Job Market

(27:25) Building an Authentic Personal Brand with AI and Storytelling

(33:07) Navigating Career Pivots and Overcoming Employment Challenges

(37:18) Overcoming Job Search Challenges Through Personal Branding and Positivity

(43:37) Strategies for Staying Positive During Job Searches

(49:26) Turning Job Rejections Into Opportunities With Gratitude

(52:41) Effective Job Search Strategies Beyond Focusing Solely on Resumes

(56:58) Effective Networking Through Value Addition and Connection

(59:47) Building Relationships and Following Up with Recruiters

(1:03:20) Demonstrating Adaptability and Gratitude in Job Interviews

(1:06:54) Managing Job Applications with CRM Tools and AI Assistance

(1:07:53) Leveraging Alumni Networks and Professional Associations for Job Search

(1:11:01) Aligning Salary Expectations Before Job Interviews

(1:12:22) Creating Authentic Video Resumes Using ChatGPT Prompts

(1:14:25) Leveraging LinkedIn Recommendations and Video Tools for Job Hunting

(1:18:44) Empowering Job Seekers with Confidence and Modern Strategies

About the Guest(s):

Trevor Houston is a skilled career strategist and the host of the "Who You Know" show. Known for his innovative approach to job searching, Trevor helps job seekers find new opportunities and accelerate their career transitions. He specializes in personal branding, LinkedIn strategies, and leveraging AI tools for job hunting. Through his career transition summit, Trevor has directly contributed to the successful employment of numerous job seekers by teaching them how to effectively market themselves in the digital job market.

Episode Summary:

In the latest episode of the "Who You Know" show, host Trevor Houston offers insightful guidance for job seekers, especially those over 50 who may feel invisible in the digital job market. Trevor dives into the critical importance of personal branding and highlights the limitations of relying solely on a resume in today’s job search. This episode doesn’t just cover theoretical aspects; Trevor shares practical strategies, including how to overcome the fear of other people’s opinions, utilize LinkedIn as a personal branding headquarters, and create compelling content to stand out.

Trevor emphasizes that a well-crafted video resume can serve as a game-changer for job seekers aiming to differentiate themselves and attract opportunities swiftly. Highlighting real-world success stories, he informs listeners about effective methods to bolster their job hunting efforts through consistent content creation and strategic use of AI tools. From transforming long-form content into SEO-friendly, multi-platform visibility enhancers to the psychological tactics of combatting imposter syndrome, Trevor’s advice is invaluable for anyone looking to supercharge their career search.

Resources:

Trevor Houston on LinkedIn: https://www.linkedin.com/in/trevorhouston/

Career Transition Summit: https://event.webinarjam.com/register/67/04404igv

LinkedIn e-book: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://online.flippingbook.com/view/714118097/⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠

Subscribe: ⁠⁠⁠⁠⁠⁠⁠⁠https://podcasters.spotify.com/pod/show/who-ya-know-show ⁠⁠⁠⁠⁠⁠⁠⁠

Trevor Houston is a licensed financial professional offering insurance/financial products through various carriers. For more info visit ⁠⁠⁠⁠⁠⁠⁠⁠http://cpwstrategies.com

Chapters:

(0:54) Building Confidence and Personal Branding for Job Seekers Over 50

(6:30) Overcoming Fear of Public Speaking and Embracing Vulnerability

(12:26) The Power of Video Resumes in Job Searching

(22:34) Leveraging Long Form Content and Humor for Personal Branding

(31:26) Overcoming Imposter Syndrome Through Action and Storytelling

(41:05) Boosting Visibility with LinkedIn Events and Newsletters

(47:16) Leveraging AI Tools for Creative Content and Visibility

(49:45) Leveraging Age and Experience for Personal Branding Success

About the Guest(s):

Trevor Houston is the host of the "Who You Know Show," renowned for his expertise in career advancement and networking strategies. With a rich background in financial services and personal branding, Trevor has dedicated years to assisting job seekers in unlocking the hidden job market, particularly focusing on empowering individuals over 50. Trevor's innovative approach and his dynamic presence both on his show and online have made him a valuable resource for job seekers looking to refine their career strategies and improve their professional networks.

Episode Summary:

In today's episode of the "Who You Know Show," host Trevor Houston delves into the intricacies of the hidden job market. This episode provides valuable insights for job seekers over 50 who are frustrated with traditional job search methods and often find themselves getting ghosted by potential employers. Trevor articulates the importance of relationship-building and networking as key strategies to uncover and tap into job opportunities that are not advertised online. As he shares his experience, Trevor emphasizes that the path to landing your next role lies in the power of connection and becoming a trusted expert rather than just a job seeker.

In his captivating narrative, Trevor reveals that a staggering 70-80% of jobs are filled through networking and not through job boards. To navigate this hidden job market, he introduces practical approaches such as hyper-personalized outreach, leveraging platforms like LinkedIn for targeted networking, and creating authentic content that positions job seekers as thought leaders in their field. Trevor also offers a step-by-step guide emphasizing the importance of reflecting on one's career goals and executing a targeted strategy that includes scheduling informational interviews. By flipping the traditional job search process on its head, Trevor illustrates how to transform into a solution provider that employers actively seek out.

Resources:

• Trevor Houston on LinkedIn: https://www.linkedin.com/in/trevorhouston/
• Career Transition Summit: https://event.webinarjam.com/register/67/04404igv
• LinkedIn e-book: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://online.flippingbook.com/view/714118097/⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠
• Subscribe: ⁠⁠⁠⁠⁠⁠⁠⁠https://podcasters.spotify.com/pod/show/who-ya-know-show ⁠⁠⁠⁠⁠⁠⁠⁠
• Trevor Houston is a licensed financial professional offering insurance/financial products through various carriers. For more info visit ⁠⁠⁠⁠⁠⁠⁠⁠http://cpwstrategies.com

Chapters:

(0:00) Unlocking Opportunities in the Hidden Job Market

(6:39) Leveraging Relationships for Career Advancement Through Respect and Trust

(14:53) Unlocking Opportunities in the Hidden Job Market

(17:14) Transforming Job Search Through Conversations and Personalized Outreach

(22:36) Finding Career Clarity and Target Companies Using LinkedIn and AI

(27:16) Optimizing LinkedIn Notifications to Target Desired Companies

(28:30) Building Human Connections for Job Opportunities Beyond Applications

(35:21) Effective LinkedIn Strategies for Job Seekers

(41:15) Leveraging Personalized Video Messages for Effective Engagement

(44:53) Effective Networking Through Compliments, Commonality, and Calls to Action

(49:51) Best Practices for Conducting Informational Interviews

(53:13) Innovative Job Search Strategies for Building Relationships

(1:08:15) Overcoming Job Search Challenges Without a Victim Mentality

(1:09:04) Unlocking Opportunities Through Personalized Outreach and Conversations

About the Guest(s):

Trevor Houston is an experienced career strategist and the host of the "Who You Know" show. Known for his innovative approach to career development, Trevor is dedicated to helping individuals build their professional brand and leverage AI tools to enhance job market visibility. Mark Elder, a frequent collaborator with Trevor, also appears in this episode, contributing with insights and real-world experiences. Together, they guide audiences through modern branding and job search strategies.

Episode Summary:

In this insightful episode of the "Who You Know" show, host Trevor Houston discusses how individuals can leverage AI tools and human connections to create a standout personal brand in the crowded digital job market. Joined by Mark Elder, the duo focuses on guiding job seekers, particularly those over 50, on how to utilize technology to overcome challenges like age bias and enhance their career prospects. The episode is packed with actionable strategies and innovative tools to help listeners build a robust digital presence.

The core of this episode is built around Trevor's "seven Cs to careers and cash flow" framework, which emphasizes the importance of consistent, engaging content across multiple platforms. The conversation delves into optimizing one's LinkedIn presence and using cutting-edge AI tools to simplify content creation, including audio, video, and visual elements. Houston passionately urges professionals to view themselves as brands, with a focus on consistent visibility and credibility across LinkedIn, TikTok, Instagram, and more. Notably, tools like Photo AI and EasyGen IO are highlighted for their potential to revolutionize personal branding efforts.

Resources:

• Trevor Houston on LinkedIn: https://www.linkedin.com/in/trevorhouston/
• Career Transition Summit: https://event.webinarjam.com/register/67/04404igv
• LinkedIn e-book: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://online.flippingbook.com/view/714118097/⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠
• Subscribe: ⁠⁠⁠⁠⁠⁠⁠⁠https://podcasters.spotify.com/pod/show/who-ya-know-show ⁠⁠⁠⁠⁠⁠⁠⁠
• Trevor Houston is a licensed financial professional offering insurance/financial products through various carriers. For more info visit ⁠⁠⁠⁠⁠⁠⁠⁠http://cpwstrategies.com

• 
  

Chapters:

(0:00) Building a Personal Brand with AI and Human Connection

(4:31) Leveraging AI for Consistent Content Creation Without Burnout

(8:50) Photo AI Revolutionizes Professional Photography with Affordable Solutions

(15:30) Optimizing LinkedIn Engagement with Selfies and Captions

(18:36) Leveraging AI Tools for Content Creation and Distribution

(26:38) Creating Video Avatars with Hey Jen for High-Quality Content

(33:29) Innovative AI Tools for Job Seekers and Content Scheduling

(38:39) The Authenticity and Pressure of Live Streaming

(43:06) Leveraging Collaborations and Newsletters for Brand Growth on LinkedIn

(49:12) Leveraging AI Tools for Effective Job Seeking and Branding

About the Guest(s):

Ramon Santillan is the founder of PersuasiveInterview.com, a nationally recognized interview and salary negotiation coach. With a background as a tax consultant for some of the world's biggest brands, Ramon shifted his focus to coaching professionals on how to sell themselves effectively and negotiate their worth. His expertise has been featured in notable publications such as US News, CBS, Yahoo, and the Chicago Tribune. Ramon specializes in empowering job seekers, particularly those from neurodivergent backgrounds, to excel in interviews and secure fulfilling careers.

Episode Summary:

In this riveting episode of the Who You Know Show, host Trevor Houston is joined by renowned interview coach Ramon Santillan. Together, they delve deep into the nuances of job interviews, personal branding, and the art of persuasion. Ramon shares his unique perspective on why individuals should focus on offering help rather than just selling themselves during interviews, urging listeners to redefine their approach to job seeking.

Throughout the conversation, Ramon highlights the importance of preparation, connection, and confidence in the job search process. Using his vast experience, he underscores the significance of having the right people know your name and leveraging those connections to bypass traditional application hurdles. Ramon also touches on his passion for helping neurodivergent individuals transform perceived disabilities into superpowers, emphasizing the need for authenticity and confidence in navigating the corporate world.

Resources:

• Ramon Santillan LinkedIn: https://www.linkedin.com/in/interviewcoach/
• Trevor Houston on LinkedIn: https://www.linkedin.com/in/trevorhouston/
• Career Transition Summit: https://event.webinarjam.com/register/67/04404igv
• LinkedIn e-book: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://online.flippingbook.com/view/714118097/⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠
• Subscribe: ⁠⁠⁠⁠⁠⁠⁠⁠https://podcasters.spotify.com/pod/show/who-ya-know-show ⁠⁠⁠⁠⁠⁠⁠⁠
• Trevor Houston is a licensed financial professional offering insurance/financial products through various carriers. For more info visit ⁠⁠⁠⁠⁠⁠⁠⁠http://cpwstrategies.com

Chapters:

(0:00) From Tax Consultant to Interview and Negotiation Coach

(2:40) Overcoming Educational Barriers in Pursuit of an Accounting Career

(4:52) The Importance of Being Known by the Right People

(12:06) Mastering Job Interviews Through Storytelling and Strategic Questions

(17:36) Empowering Neurodivergent Individuals to Secure Meaningful Career Paths

(22:10) Mastering Job Interviews Through Confidence and Conversation

(29:28) Networking Strategies for Job Seekers

(31:42) Finding the Right Job by Knowing What You Want and Don't Want

(35:32) Unlocking the Hidden Job Market Through Conversations

(36:43) Job Market Dynamics and the Value of Experience

(40:05) The Importance of Preparation and Conversation in Interviews

(42:39) Prioritizing Problem-Solving Over Personal Interests in Job Interviews

(45:34) Overcoming Stigma and Embracing Neurodivergence as a Superpower

(50:32) Overcoming Job Experience Barriers Through Problem-Solving and Volunteering

(55:45) The Importance of Negotiating for Better Compensation

(59:18) Coaching College Students to Present as Professionals in Interviews