This episode is a self-audit on branding, customer experience, and the illusion of value many companies create with cheap swag and surface-level service. The duo unpacks what it really takes to be exceptional in business—how to create experiences so compelling, so above-and-beyond, that people become true fans of your brand. They dive into personal stories, razor-sharp metaphors, hilarious jabs, and even a little emo nostalgia (looking at you, Champagne Boulevard 🎸).

Expect rants on bad mugs, shout-outs to brands doing it right like Chewy and America’s Tire, a celebration of Jay's son's 6th birthday, and an unexpected lesson from punk band days.

If you're a founder, service provider, or creative trying to build a business people genuinely care about—this one’s for you.

What You’ll Learn:

- Why most swag is just expensive trash

- How to create moments that stick in your customer’s memory

- The importance of self-reflection and brand truth

- Real examples of businesses that go above and beyond

- Why “good enough” is the most dangerous standard

🎉 Plus: shout-outs to Jay’s son Wilder on his birthday, a deep dive into Champagne Boulevard’s hit “Balloons,” and the one thing a barbershop did that made Jeff a lifelong customer.

Connect With Us: 📩 Business Inquiries and Questions: whocares@clientgiant.com 🖇️ Website: https://www.clientgiant.com/ 📸 Instagram: https://www.instagram.com/theclientgiant/ 📘 Facebook: https://www.facebook.com/theclientgiant 💼 LinkedIn: https://www.linkedin.com/company/clientgiant/

🔥 Topics covered:

- The danger of being an “order taker”

- How to lead in a sales conversation

- Why discovery is everything—and most people blow it

- The psychology of an assumptive close

- How to stack value before talking price

- Avoiding scripted discovery questions

- Real-world sales stories: Best Buy, Real Estate, Financial Advising

🎯 Whether you're a founder, salesperson, or someone running client relationships, this episode is a must-watch masterclass in modern selling.

Connect With Us:

📩 Business Inquiries and Questions: whocares@clientgiant.com

🖇️ Website: https://www.clientgiant.com/

📸 Instagram: https://www.instagram.com/theclientgiant/

📘 Facebook: https://www.facebook.com/theclientgiant

💼 LinkedIn: https://www.linkedin.com/company/clientgiant/

🎙️ In this episode of Who Cares? The Podcast for Business Leaders and Entrepreneurs Who Do, Jay and Jeff dive deep into the often overlooked power of thoughtful touches, branding through experiences, and the real impact of surprise and anticipation — even when there's no direct feedback. 🎯

We explore:

✨ Why the best branding moments aren't always measurable.

🎁 How doing thoughtful things for clients and customers (even without a direct response) still leaves a powerful impact.

📚 Famous influences like ⁨ @MatthewMcConaughey (Greenlights), ⁨ @timferriss , ⁨ @TonyRobbinsLive , Jerry Weintraub, ⁨ @manofstyle - Neil Strauss, and Ben Mezrich — and how their work left a positive impact without needing direct thanks.

🎢 Why the element of surprise and anticipation can sometimes outweigh the gift itself (using a surprise Disneyland trip example).

🧠 The importance of leading the conversation in sales instead of jumping to conclusions too early.

😟 Why business owners often get discouraged when they don't immediately "see" the results of thoughtful touches.

📈 How marketing today focuses too much on trackable, direct-response actions instead of long-term branding.

🏖️ Real-world examples from recent travel experiences at Kona Village (Rosewood Property) and Kukui'ula in Hawaii, plus small touches like a pregnancy pillow, Martinelli’s, and Ocean48's thoughtful follow-up.

🏨 Comparing the branding experiences between luxury resorts like Las Ventanas and everyday chains like Courtyard Marriott and DoubleTree.

⏳ Why consistency matters more than immediate acknowledgment.

💡 How businesses can sabotage their brand by trying to measure everything instead of trusting the long game.

We also get real about:

🎉 Why surprise parties aren’t for everyone!

🎂 Why giant birthday dinners aren't intimate anymore.

🤝 How to (awkwardly) meet a public figure like Tim Ferriss at a Tony Robbins event.

Bottom Line:

👉 You are making an impact whether you hear about it or not.

👉 Play the long game. Build your brand through consistency, thoughtfulness, and meaningful touchpoints.

📌 If you’ve ever wondered whether all the thoughtful stuff you do in business actually works—this one’s for you.

Connect With Us: 📩 Business Inquiries and Questions: whocares@clientgiant.com

🖇️ Website: https://www.clientgiant.com/

📸 Instagram: https://www.instagram.com/theclientgiant/

📘 Facebook: https://www.facebook.com/theclientgiant

💼 LinkedIn: https://www.linkedin.com/company/clientgiant/

From a Disneyland day that started with a secret wake-up call, to a story about gifting handmade dryer balls that came with a mission-driven twist, they share real-life examples of how surprising people at the right time makes a lasting emotional impact.

They also break down why most business gifting falls flat hint: “Choose one of four options under $50” isn’t it, how anticipation plays into emotional memory, and why even a quick, unexpected text message can change the way someone sees you.

Whether you're a founder, entrepreneur, or just someone who wants to create unforgettable touchpoints, this episode dives deep into why thoughtful surprises matter more than fancy gifts.

Topics Covered:

• How surprise deepens emotional connection
• Why timing is greater than value in gifting
• Real-life examples from Disneyland to dryer balls
• When functional gifting hits… and when it doesn’t
• Why memorable experiences don’t always require big budgets

📞 Connect With Us:

📩 Business Inquiries and Questions: whocares@clientgiant.com

🔗 Website: https://www.clientgiant.com/

📸 Instagram: https://www.instagram.com/theclientgiant/

📘 Facebook: https://www.facebook.com/theclientgiant

💼 LinkedIn: https://www.linkedin.com/company/clientgiant/

We're talking:

• A steak delivered to the airport in a tux
• A Popsicle hotline at a poolside motel
• A refund for tires Nordstrom didn’t sell
• Flowers from Zappos after a personal loss
• Charlie Sheen getting taco boards from Client Giant

This isn’t just feel-good content. These stories are a blueprint for what happens when companies step outside of policies, ROI calculators, and “reasonable” decisions—and just do the right thing.

It’s branding. It’s unforgettable. And it’s way more measurable than you think.

🎧 If you’ve ever wondered how to create moments that people can’t stop talking about, this one’s for you.

🔔 Subscribe for more episodes of Who Cares?, the podcast for business leaders and entrepreneurs who do.

📞 Connect With Us:

📩 Business Inquiries and Questions: whocares@clientgiant.com

🔗 Website: https://www.clientgiant.com/

📸 Instagram: https://www.instagram.com/theclientgiant/

📘 Facebook: https://www.facebook.com/theclientgiant

💼 LinkedIn: https://www.linkedin.com/company/clientgiant/

In this episode of Who Cares? Podcast, Jeff Jackel and Jay O’Brien break down how the Law of Reciprocity can transform your business, increase referrals, and build unshakable client loyalty.

💡 What We Cover in This Episode:

✔️ The simple psychology behind why generosity = more business.

✔️ How a $5 favor turned into a $120 restaurant bill—and what that teaches us about reciprocity.

✔️ The difference between selfless giving and manipulative marketing tactics.

✔️ Why most businesses lose their best customers without realizing it.

✔️ How focusing on client experience vs. lead generation creates long-term revenue.

✔️ The tiny, thoughtful gestures that leave a lasting impact.

✔️ Why successful business owners build relationships, not just transactions.

🔥 Want More Business? Start Giving Without Expectations!

If you’re constantly chasing new leads but failing to nurture your existing relationships, you’re leaving massive opportunities on the table. When you take the time to go beyond what’s expected, people naturally want to reciprocate—whether that’s through referrals, loyalty, or unexpected opportunities.

🎯 TAKE ACTION TODAY:

✅ Identify one way you can unexpectedly surprise a client or customer.

✅ Follow up with past clients in a way that isn’t transactional.

✅ Give without expecting anything in return—and watch what happens.

✅ Stop treating client experience like a “campaign” and start making it your business philosophy.

@harvardbusinessreview found that 57% of customers are more loyal to brands that set clear expectations upfront—and that number is likely even higher when dealing with one-on-one service-based businesses like real estate agents, financial advisors, and consultants.

💡 What We Cover in This Episode:

✔️ Why too many professionals dilute their value by being available 24/7.

✔️ The power of limiting choices to make decision-making easier for your clients.

✔️ How setting expectations early creates loyalty, trust, and seamless transactions.

✔️ The hidden psychology behind why customers prefer to be led, not to lead.

✔️ Why “more options” actually leads to lower satisfaction (The Ice Cream Store Experiment).

✔️ The difference between being a leader vs. an order taker in your business.

✔️ How creating a branded process (like “The J Method”) gives you an instant edge.

STOP Being a Commodity – Stand Out by Leading with Confidence! Many service providers blend into the crowd because they don’t take control of the customer experience. But when you challenge your clients, provide clear leadership, and guide them through the process, you instantly establish yourself as the authority.

🎯 TAKE ACTION TODAY:

✅ Identify one way you can take the lead in your client interactions.

✅ Eliminate unnecessary choices—streamline the decision-making process.

✅ Create a simple, proprietary system that makes your service unique.

✅ Set clear expectations upfront to prevent confusion and frustration.

✅ Do something unexpected that adds value outside your core service.

👥 Join the Conversation!

Have you ever worked with a business that made decision-making EASY? What’s one way you take the lead in your industry? Drop a comment below! 👇

🔔 Don’t forget to like, subscribe, and turn on notifications so you never miss an episode of Who Cares? Podcast!

Connect With Us:

📩 Business Inquiries and Questions: whocares@clientgiant.com

🔗 Website: https://www.clientgiant.com/

📸 Instagram: https://www.instagram.com/theclientgiant/

📘 Facebook: https://www.facebook.com/theclientgiant

💼 LinkedIn: https://www.linkedin.com/company/clientgiant/

💡 What We Cover in This Episode:

✅ Why earning trust & the benefit of the doubt changes everything.

✅ How to make sure clients don’t instantly blame you when things go wrong.

✅ The secret to getting more referrals—without ever asking.

✅ Why delivering thoughtful experiences matters more than price or convenience.

✅ The best way to handle difficult client conversations and turn them into wins.

✅ How one simple unexpected act of kindness can change someone’s day (or life).

✅ The power of doing things for others—without expecting anything in return.

🚀 The Business Hack No One Talks About

Want your clients, customers, or partners to become your biggest advocates? It’s NOT about manipulation or flashy gifts—it’s about genuine, intentional actions that make life easier for them. We share real-life examples of companies and professionals who create unforgettable experiences by going above and beyond in unexpected ways.

📞 The Power of a Simple Gesture

Jeff shares a game-changing challenge: Do something selfless for someone today—and tell no one. Whether it’s a handwritten thank-you note to a server or going out of your way to help a client, small efforts create massive ripple effects.

💡 Takeaways:

✔️ Elevate the experience, not just the service.

✔️ Create unexpected moments of delight—clients will never forget it.

✔️ Business isn’t just about transactions—it’s about relationships.

✔️ Doing the right thing doesn’t always lead to an instant win, but it pays off long-term.

@BrandsinPublic shoutout for amazing podcasts through and through.

🎤 Join the Conversation! What’s the best customer experience you’ve ever had?

📌 Subscribe & hit the 🔔 for more episodes!

Connect With Us:

📩 Business Inquiries and Questions: whocares@clientgiant.com

🔗 Website: https://www.clientgiant.com/

📸 Instagram: https://www.instagram.com/theclientgiant/

📘 Facebook: https://www.facebook.com/theclientgiant

💼 LinkedIn: https://www.linkedin.com/company/clientgiant/