This episode is a self-audit on branding, customer experience, and the illusion of value many companies create with cheap swag and surface-level service. The duo unpacks what it really takes to be exceptional in business—how to create experiences so compelling, so above-and-beyond, that people become true fans of your brand. They dive into personal stories, razor-sharp metaphors, hilarious jabs, and even a little emo nostalgia (looking at you, Champagne Boulevard 🎸).

Expect rants on bad mugs, shout-outs to brands doing it right like Chewy and America’s Tire, a celebration of Jay's son's 6th birthday, and an unexpected lesson from punk band days.

If you're a founder, service provider, or creative trying to build a business people genuinely care about—this one’s for you.

What You’ll Learn:

- Why most swag is just expensive trash

- How to create moments that stick in your customer’s memory

- The importance of self-reflection and brand truth

- Real examples of businesses that go above and beyond

- Why “good enough” is the most dangerous standard

🎉 Plus: shout-outs to Jay’s son Wilder on his birthday, a deep dive into Champagne Boulevard’s hit “Balloons,” and the one thing a barbershop did that made Jeff a lifelong customer.

Connect With Us: 📩 Business Inquiries and Questions: whocares@clientgiant.com 🖇️ Website: https://www.clientgiant.com/ 📸 Instagram: https://www.instagram.com/theclientgiant/ 📘 Facebook: https://www.facebook.com/theclientgiant 💼 LinkedIn: https://www.linkedin.com/company/clientgiant/

🔥 Topics covered:

- The danger of being an “order taker”

- How to lead in a sales conversation

- Why discovery is everything—and most people blow it

- The psychology of an assumptive close

- How to stack value before talking price

- Avoiding scripted discovery questions

- Real-world sales stories: Best Buy, Real Estate, Financial Advising

🎯 Whether you're a founder, salesperson, or someone running client relationships, this episode is a must-watch masterclass in modern selling.

Connect With Us:

📩 Business Inquiries and Questions: whocares@clientgiant.com

🖇️ Website: https://www.clientgiant.com/

📸 Instagram: https://www.instagram.com/theclientgiant/

📘 Facebook: https://www.facebook.com/theclientgiant

💼 LinkedIn: https://www.linkedin.com/company/clientgiant/

🎙️ In this episode of Who Cares? The Podcast for Business Leaders and Entrepreneurs Who Do, Jay and Jeff dive deep into the often overlooked power of thoughtful touches, branding through experiences, and the real impact of surprise and anticipation — even when there's no direct feedback. 🎯

We explore:

✨ Why the best branding moments aren't always measurable.

🎁 How doing thoughtful things for clients and customers (even without a direct response) still leaves a powerful impact.

📚 Famous influences like ⁨ @MatthewMcConaughey (Greenlights), ⁨ @timferriss , ⁨ @TonyRobbinsLive , Jerry Weintraub, ⁨ @manofstyle - Neil Strauss, and Ben Mezrich — and how their work left a positive impact without needing direct thanks.

🎢 Why the element of surprise and anticipation can sometimes outweigh the gift itself (using a surprise Disneyland trip example).

🧠 The importance of leading the conversation in sales instead of jumping to conclusions too early.

😟 Why business owners often get discouraged when they don't immediately "see" the results of thoughtful touches.

📈 How marketing today focuses too much on trackable, direct-response actions instead of long-term branding.

🏖️ Real-world examples from recent travel experiences at Kona Village (Rosewood Property) and Kukui'ula in Hawaii, plus small touches like a pregnancy pillow, Martinelli’s, and Ocean48's thoughtful follow-up.

🏨 Comparing the branding experiences between luxury resorts like Las Ventanas and everyday chains like Courtyard Marriott and DoubleTree.

⏳ Why consistency matters more than immediate acknowledgment.

💡 How businesses can sabotage their brand by trying to measure everything instead of trusting the long game.

We also get real about:

🎉 Why surprise parties aren’t for everyone!

🎂 Why giant birthday dinners aren't intimate anymore.

🤝 How to (awkwardly) meet a public figure like Tim Ferriss at a Tony Robbins event.

Bottom Line:

👉 You are making an impact whether you hear about it or not.

👉 Play the long game. Build your brand through consistency, thoughtfulness, and meaningful touchpoints.

📌 If you’ve ever wondered whether all the thoughtful stuff you do in business actually works—this one’s for you.

Connect With Us: 📩 Business Inquiries and Questions: whocares@clientgiant.com

🖇️ Website: https://www.clientgiant.com/

📸 Instagram: https://www.instagram.com/theclientgiant/

📘 Facebook: https://www.facebook.com/theclientgiant

💼 LinkedIn: https://www.linkedin.com/company/clientgiant/