In this podcast episode with Aaron Burnett, CEO and Founder of Wheelhouse DMG, we explored his extensive career and the founding of his agency. After years in senior marketing and sales roles at AT&T Wireless and other tech companies in the Pacific Northwest, Aaron started Wheelhouse DMG in 2010, motivated by a desire to create an agency prioritizing client value and a positive workplace culture. He emphasized that Wheelhouse is values-driven, focusing on helpfulness and generosity. These values guide the company's approach to both client relationships and internal team dynamics.

Aaron shared that Wheelhouse DMG operates across three primary service areas: digital advertising, digital strategy (including SEO, content strategy, and conversion rate optimization), and marketing sciences, which involves business intelligence, analytics, and engineering. Despite initially engaging with clients in one of these areas, Wheelhouse often expands to offer a full suite of services, particularly in the complex healthcare and MedTech sectors. These industries are heavily influenced by strict privacy regulations, especially those governing patient data, which is a core consideration in their work.

The conversation delved into the challenges and changes in digital marketing within healthcare, particularly in light of evolving privacy regulations. A significant turning point came in November 2022 when the Office for Civil Rights at HHS expanded the Protected Health Information (PHI) definition under HIPAA. This included data from website visitors, such as IP addresses and content viewed, which was a significant shift for digital advertising. Aaron discussed this impact on third-party tracking technologies, highlighting how they became a potential HIPAA violation, especially as states introduced stricter privacy laws and companies like Google moved to phase out third-party cookies.

To navigate this regulatory shift, Wheelhouse DMG has developed HIPAA-compliant data solutions for clients, allowing them to collect and manage data responsibly while avoiding violations. Aaron noted that the company's expertise in this area has positioned them well, enabling clients to maintain full fidelity in digital advertising and digital strategy. By focusing on first-party data, user journey mapping, and serving content tailored to user intent, Wheelhouse helps clients drive more valuable conversions, such as actual device purchases in the MedTech sector. This approach, combined with a strong understanding of SEO and user engagement, allows Wheelhouse to optimize client strategies and improve their online presence while adhering to strict privacy standards.

Are you concerned about the security of your digital assets and interested in implementing robust cybersecurity management solutions? Do you require compliance, auditing, or cybersecurity forensics to ensure your organization's safety? Are you planning to set up a support team to handle technical queries and monitoring? Or, perhaps you need to secure your endpoints in the cloud with SASE? Whatever your cybersecurity needs are, our experts can help. For more information, please call us at 346-639-4039 or send us an email at info@infinavate.com..

In this podcast episode, Maurice Hamilton sits down with Andrei Oprisan to discuss how Agent.ai is transforming businesses' use of artificial intelligence. Andrei shares how his team developed Agent.ai as a user-friendly platform allowing companies to "hire" virtual agents with intuitive AI capabilities. These virtual agents can perform various tasks, such as customer service and data analysis, to enhance operational efficiency and improve customer interactions.

Andrei highlights that Agent.ai was developed to enable business users to utilize AI-driven solutions irrespective of their technical expertise. The platform’s agents are intentionally flexible and adaptive, providing intuitive, practical assistance that aids businesses in optimizing workflows and making informed, data-driven choices. With Agent.ai, organizations can implement AI solutions that are both robust and easily accessible, integrating advanced technology into routine business processes.

In conclusion, Maurice highlights that Agent.ai offers companies a practical path to harness AI, bridging cutting-edge technology with actual business demands. He thanks Andrei for his insights and encourages listeners to discover the offerings of Agent.ai. Maurice urges the audience to adopt these tools to boost their business potential and anticipates upcoming episodes focused on innovative tech solutions

Are you concerned about the security of your digital assets and interested in implementing robust cybersecurity management solutions? Do you require compliance, auditing, or cybersecurity forensics to ensure your organization's safety? Are you planning to set up a support team to handle technical queries and monitoring? Or, perhaps you need to secure your endpoints in the cloud with SASE? Whatever your cybersecurity needs are, our experts can help. For more information, please call us at 346-639-4039 or send us an email at info@infinavate.com..

Optimizing Healthcare Logistics: Artug Acar on Mercury Business Services’ Innovative Approach

in this Podcast, we had the opportunity to meet with Artug Acar, a mechanical engineer who transitioned into software warehouse automation, to discuss his journey and role at Mercury Business Services, a logistics company specializing in time and temperature sensitive shipping for biotech healthcare and life sciences.

After working in automation at Amazon Robotics and several startups, he joined Mercury following its acquisition and restructuring by Josh Meadow in 2020. At Mercury, Acar initially served as VP of Products and Engineering and is now involved in multiple business areas. With a strong focus on healthcare and life sciences, the company aims to fill a critical logistics gap in this sector, especially given the industry's reliance on reliable, time-sensitive, and temperature-controlled shipments.

Mercury is a global freight forwarder for healthcare, life sciences, and medical devices, focusing on markets like diagnostic kits and research materials. Unlike traditional logistics providers, Mercury uses an "asset-free" model. Mercury doesn’t own trucks or planes but leverages a vast network of carriers to offer shipping solutions tailored to each client’s needs. This flexibility allows Mercury to adapt to various client requirements, from small lab shipments to complex clinical trial materials. Its Columbus-based support team, known as “squads” or “guides,” provides personalized service to clients, guiding them through each shipment to ensure safe and timely deliveries.

The company leverages extensive historical data and machine learning to optimize delivery routes, forecast potential delays, and adjust logistics plans in real-time. Acar explained how Mercury’s software is being enhanced to utilize this data, enabling predictive modeling and improving decision-making, such as selecting the best routes and modes of transportation based on factors like weather and carrier performance. Future software updates aim to incorporate AI, allowing the system to proactively suggest optimal logistics paths, increasing client efficiency and reliability.

Mercury’s services have also grown to include various shipping options like next-flight-out and same-day local ground shipping and consolidation services for clients in specific areas like Cambridge. These offerings allow Mercury to meet urgent client needs and efficiently transport sensitive materials by consolidating shipments to a central location before handing them over to a primary carrier. With this range of services and technological advancements, Acar emphasized Mercury's commitment to functioning as an in-house logistics partner for clients, providing highly customized, reliable, and proactive logistics solutions essential to the healthcare and life sciences industries.

If you enjoy our podcast and are interested in similar services, please like our podcast and reach out to Artug Acar for more information at shipmercury.com.

Are you concerned about the security of your digital assets and interested in implementing robust cybersecurity management solutions? Do you require compliance, auditing, or cybersecurity forensics to ensure your organization's safety? Are you planning to set up a support team to handle technical queries and monitoring? Or, perhaps you need to secure your endpoints in the cloud with SASE? Whatever your cybersecurity needs are, our experts can help. For more information, please call us at 346-639-4039 or send us an email at info@infinavate.com..