In this podcast episode with Aaron Burnett, CEO and Founder of Wheelhouse DMG, we explored his extensive career and the founding of his agency. After years in senior marketing and sales roles at AT&T Wireless and other tech companies in the Pacific Northwest, Aaron started Wheelhouse DMG in 2010, motivated by a desire to create an agency prioritizing client value and a positive workplace culture. He emphasized that Wheelhouse is values-driven, focusing on helpfulness and generosity. These values guide the company's approach to both client relationships and internal team dynamics.

Aaron shared that Wheelhouse DMG operates across three primary service areas: digital advertising, digital strategy (including SEO, content strategy, and conversion rate optimization), and marketing sciences, which involves business intelligence, analytics, and engineering. Despite initially engaging with clients in one of these areas, Wheelhouse often expands to offer a full suite of services, particularly in the complex healthcare and MedTech sectors. These industries are heavily influenced by strict privacy regulations, especially those governing patient data, which is a core consideration in their work.

The conversation delved into the challenges and changes in digital marketing within healthcare, particularly in light of evolving privacy regulations. A significant turning point came in November 2022 when the Office for Civil Rights at HHS expanded the Protected Health Information (PHI) definition under HIPAA. This included data from website visitors, such as IP addresses and content viewed, which was a significant shift for digital advertising. Aaron discussed this impact on third-party tracking technologies, highlighting how they became a potential HIPAA violation, especially as states introduced stricter privacy laws and companies like Google moved to phase out third-party cookies.

To navigate this regulatory shift, Wheelhouse DMG has developed HIPAA-compliant data solutions for clients, allowing them to collect and manage data responsibly while avoiding violations. Aaron noted that the company's expertise in this area has positioned them well, enabling clients to maintain full fidelity in digital advertising and digital strategy. By focusing on first-party data, user journey mapping, and serving content tailored to user intent, Wheelhouse helps clients drive more valuable conversions, such as actual device purchases in the MedTech sector. This approach, combined with a strong understanding of SEO and user engagement, allows Wheelhouse to optimize client strategies and improve their online presence while adhering to strict privacy standards.

Are you concerned about the security of your digital assets and interested in implementing robust cybersecurity management solutions? Do you require compliance, auditing, or cybersecurity forensics to ensure your organization's safety? Are you planning to set up a support team to handle technical queries and monitoring? Or, perhaps you need to secure your endpoints in the cloud with SASE? Whatever your cybersecurity needs are, our experts can help. For more information, please call us at 346-639-4039 or send us an email at info@infinavate.com..

In this podcast episode, Maurice Hamilton sits down with Andrei Oprisan to discuss how Agent.ai is transforming businesses' use of artificial intelligence. Andrei shares how his team developed Agent.ai as a user-friendly platform allowing companies to "hire" virtual agents with intuitive AI capabilities. These virtual agents can perform various tasks, such as customer service and data analysis, to enhance operational efficiency and improve customer interactions.

Andrei highlights that Agent.ai was developed to enable business users to utilize AI-driven solutions irrespective of their technical expertise. The platform’s agents are intentionally flexible and adaptive, providing intuitive, practical assistance that aids businesses in optimizing workflows and making informed, data-driven choices. With Agent.ai, organizations can implement AI solutions that are both robust and easily accessible, integrating advanced technology into routine business processes.

In conclusion, Maurice highlights that Agent.ai offers companies a practical path to harness AI, bridging cutting-edge technology with actual business demands. He thanks Andrei for his insights and encourages listeners to discover the offerings of Agent.ai. Maurice urges the audience to adopt these tools to boost their business potential and anticipates upcoming episodes focused on innovative tech solutions

Are you concerned about the security of your digital assets and interested in implementing robust cybersecurity management solutions? Do you require compliance, auditing, or cybersecurity forensics to ensure your organization's safety? Are you planning to set up a support team to handle technical queries and monitoring? Or, perhaps you need to secure your endpoints in the cloud with SASE? Whatever your cybersecurity needs are, our experts can help. For more information, please call us at 346-639-4039 or send us an email at info@infinavate.com..

Optimizing Healthcare Logistics: Artug Acar on Mercury Business Services’ Innovative Approach

in this Podcast, we had the opportunity to meet with Artug Acar, a mechanical engineer who transitioned into software warehouse automation, to discuss his journey and role at Mercury Business Services, a logistics company specializing in time and temperature sensitive shipping for biotech healthcare and life sciences.

After working in automation at Amazon Robotics and several startups, he joined Mercury following its acquisition and restructuring by Josh Meadow in 2020. At Mercury, Acar initially served as VP of Products and Engineering and is now involved in multiple business areas. With a strong focus on healthcare and life sciences, the company aims to fill a critical logistics gap in this sector, especially given the industry's reliance on reliable, time-sensitive, and temperature-controlled shipments.

Mercury is a global freight forwarder for healthcare, life sciences, and medical devices, focusing on markets like diagnostic kits and research materials. Unlike traditional logistics providers, Mercury uses an "asset-free" model. Mercury doesn’t own trucks or planes but leverages a vast network of carriers to offer shipping solutions tailored to each client’s needs. This flexibility allows Mercury to adapt to various client requirements, from small lab shipments to complex clinical trial materials. Its Columbus-based support team, known as “squads” or “guides,” provides personalized service to clients, guiding them through each shipment to ensure safe and timely deliveries.

The company leverages extensive historical data and machine learning to optimize delivery routes, forecast potential delays, and adjust logistics plans in real-time. Acar explained how Mercury’s software is being enhanced to utilize this data, enabling predictive modeling and improving decision-making, such as selecting the best routes and modes of transportation based on factors like weather and carrier performance. Future software updates aim to incorporate AI, allowing the system to proactively suggest optimal logistics paths, increasing client efficiency and reliability.

Mercury’s services have also grown to include various shipping options like next-flight-out and same-day local ground shipping and consolidation services for clients in specific areas like Cambridge. These offerings allow Mercury to meet urgent client needs and efficiently transport sensitive materials by consolidating shipments to a central location before handing them over to a primary carrier. With this range of services and technological advancements, Acar emphasized Mercury's commitment to functioning as an in-house logistics partner for clients, providing highly customized, reliable, and proactive logistics solutions essential to the healthcare and life sciences industries.

If you enjoy our podcast and are interested in similar services, please like our podcast and reach out to Artug Acar for more information at shipmercury.com.

Are you concerned about the security of your digital assets and interested in implementing robust cybersecurity management solutions? Do you require compliance, auditing, or cybersecurity forensics to ensure your organization's safety? Are you planning to set up a support team to handle technical queries and monitoring? Or, perhaps you need to secure your endpoints in the cloud with SASE? Whatever your cybersecurity needs are, our experts can help. For more information, please call us at 346-639-4039 or send us an email at info@infinavate.com..

In this podcast, Maurice Hamilton interviews Bob Buda from Buda Consulting about database management, security, and the evolving role of technology in protecting business-critical data. Bob shares his journey, starting from a background in computer science, to building custom systems for businesses, including an early experience with a bakery that taught him the importance of planning for failures.

The conversation covers three primary reasons clients seek their services: data failures without proper backups, the need for system upgrades, and security breaches like ransomware attacks. Bob emphasizes the importance of regular maintenance, rotating responsibilities among staff, and securing backups to mitigate risks. He also discusses how AI is poised to enhance data management in the future, noting the importance of context and metadata in making data useful for AI-driven insights.

Are you concerned about the security of your digital assets and interested in implementing robust cybersecurity management solutions? Do you require compliance, auditing, or cybersecurity forensics to ensure your organization's safety? Are you planning to set up a support team to handle technical queries and monitoring? Or, perhaps you need to secure your endpoints in the cloud with SASE? Whatever your cybersecurity needs are, our experts can help. For more information, please call us at 346-639-4039 or send us an email at info@infinavate.com..

In this episode of "Where Humanity Meets Technology," Maurice Hamilton interviews Mike Bowers, the Chief Architect at FairCom, about the evolution of database technology, its future direction, and FairCom's innovative solutions. Mike shares his journey in programming, starting at age 14 with an Atari 400 and teaching himself BASIC, which set the foundation for his extensive career in database management and architecture. He delves into his work at FairCom, where he is spearheading the development of a next-generation database that seamlessly integrates JSON and SQL for efficient data storage, querying, and scalability.

Mike explains the complexity of traditional databases like Oracle and SQL and how NoSQL was initially a reaction to these complexities. However, despite its promises, NoSQL databases still require DBAs. Faircom's solution simplifies the process by allowing developers to store and query JSON objects naturally, without the complexity of frameworks or query language mismatches.

He also discusses how FairCom's databases handle vast amounts of transactions efficiently, outperforming even multimillion-dollar systems. With built-in security features, including FIPS-compliant encryption and easy certificate management, Faircom provides a robust, secure, and scalable solution. Additionally, Bowers touches on the future of databases, emphasizing the importance of graph databases, microservices, and a new wave of database architecture integrating cloud and local operations seamlessly.

Key Historical References:

1. Early 1980s computing: Mike began his career programming on an Atari 400 and later BASIC, highlighting the foundational technologies of early personal computing.
2. Development of database technology: The evolution from COBOL and FORTRAN using flat files to the database revolution with SQL, Oracle, and NoSQL solutions, all pivotal in shaping modern databases.
3. NoSQL movement: Emerging as a rebellion against the complexity of SQL databases, leading to a focus on document-based databases like MongoDB.
4. Data security evolution: Faircom’s use of FIPS-compliant encryption and certificate management highlights modern security standards.

Key Elements:

1. Next-Generation Database: Faircom’s revolutionary database integrates JSON and SQL, simplifying the process of storing, querying, and managing data with high performance.
2. Scalability: FairCom’s database can handle both small desktop applications and large-scale, high-transaction systems (up to 500,000 transactions per second).
3. Security: Built-in encryption, key management, and certificate systems ensure data security at rest and in transit, offering a comprehensive solution for enterprises.
4. Future Technologies: Focus on integrating graph databases, enhancing microservices, and ensuring compatibility across cloud and local environments, providing a comprehensive, scalable solution for modern applications.

Are you concerned about the security of your digital assets and interested in implementing robust cybersecurity management solutions? Do you require compliance, auditing, or cybersecurity forensics to ensure your organization's safety? Are you planning to set up a support team to handle technical queries and monitoring? Or, perhaps you need to secure your endpoints in the cloud with SASE? Whatever your cybersecurity needs are, our experts can help. For more information, please call us at 346-639-4039 or send us an email at info@infinavate.com..

In this episode, Maurice Hamilton sits down with Ron Green, CO-Founder and CTO of Kungfu.AI, a cutting-edge AI strategy and engineering firm, to dive deep into the evolving world of artificial intelligence. Ron shares his personal journey, from feeling burned out during his computer science studies at the University of Texas to finding a renewed passion for AI through an introductory course. That pivotal moment set the course for his career, leading him to build a company dedicated to advancing AI technology for businesses in healthcare, finance, defense, and beyond.

The conversation covers AI’s incredible evolution over the past few decades, with Ron reflecting on the so-called “AI winters” of the past and how the recent boom in AI technologies like machine learning, predictive modeling, and generative AI has transformed industries. He explains how Kungfu.AI has completed over 100 AI-driven projects, ranging from predictive breast cancer diagnostics that surpass human capabilities to automating complex financial systems for large corporations. Ron emphasizes the growing importance of ethical AI, particularly the need to reduce bias in AI systems and the dangers of "AI hallucinations" that can generate false outputs, as seen in high-profile cases like legal document generation mishaps.

Looking toward the future, Ron predicts a major AI transformation in the next three years, with advancements such as real-time language translation across hundreds of languages and exponential growth in AI's use in industries like robotics and personalized healthcare. However, Ron also cautions businesses not to rush into AI without a clear strategy, stressing the critical importance of quality data and long-term planning to maximize AI’s potential. The episode wraps up with Ron offering practical advice for business leaders: embrace AI’s opportunities, but do so with thoughtfulness, care, and an eye on the ethical and regulatory challenges ahead.

Are you concerned about the security of your digital assets and interested in implementing robust cybersecurity management solutions? Do you require compliance, auditing, or cybersecurity forensics to ensure your organization's safety? Are you planning to set up a support team to handle technical queries and monitoring? Or, perhaps you need to secure your endpoints in the cloud with SASE? Whatever your cybersecurity needs are, our experts can help. For more information, please call us at 346-639-4039 or send us an email at info@infinavate.com..

In this podcast with Jeremy Snyder, CEO and Founder of Firetail.io, we discussed the evolution of software development, particularly with the shift from on-premises to cloud-based systems, and the growing significance of API security. Jeremy shared his career journey, highlighting how he transitioned from hands-on IT roles to cloud computing, particularly with Amazon Web Services (AWS), and his current focus on API security.

The conversation explores the increasing complexity of modern software, such as apps like Uber, which rely on multiple APIs for functionality. Jeremy explains how APIs allow the software to incorporate external services, enabling seamless user experiences. However, he emphasizes the importance of securing these API connections, mainly as they handle sensitive data, like location information and payment details.

We discussed and explored how organizations often need help maintaining consistent security practices. Developers sometimes implement new features without appropriately involving security teams, creating gaps that can be exploited. Jeremy also introduced the concept of "shifting left," incorporating security early in the development process to avoid more significant risks later.

The discussion touched on the regulatory landscape. Jeremy noted that while industries like healthcare and finance have strict regulations, many others, such as hospitality, still need to, despite handling sensitive customer data. He advocated for broader regulation and standards around API security to protect consumer information.

Jeremy also expressed excitement about AI's potential to help secure APIs by identifying and correcting flaws in API design, ultimately reducing risks and improving security outcomes.

Are you concerned about the security of your digital assets and interested in implementing robust cybersecurity management solutions? Do you require compliance, auditing, or cybersecurity forensics to ensure your organization's safety? Are you planning to set up a support team to handle technical queries and monitoring? Or, perhaps you need to secure your endpoints in the cloud with SASE? Whatever your cybersecurity needs are, our experts can help. For more information, please call us at 346-639-4039 or send us an email at info@infinavate.com..

In this podcast, Shauli Rozen, CEO of Armo, discussed cloud security, the challenges of protecting Kubernetes workloads, and how Armo’s open-source project, Kubescape, is a pivotal tool in this space. Shauli emphasized the growing importance of collaboration between DevOps, infrastructure, and security teams, explaining that Kubescape was created to provide comprehensive security for Kubernetes clusters and beyond.

Shauli shared how Armo's journey involved recognizing the need for developers and security teams to work together, especially in cloud-native environments. Using Kubescape, which integrates real-time data from running applications, they provide a way to shrink the attack surface while ensuring continuous runtime protection. This dual-layer approach allows security teams to prioritize and address vulnerabilities in real time, creating a more secure environment.

A key insight was the convergence of security roles. Shauli noted the trend of application security and infrastructure security teams merging into single roles or teams, a shift already underway. He also highlighted the concept of “shift left,” where security measures are implemented earlier in the development process, but emphasized that runtime data should inform and enhance these efforts.

Shauli also touched on using AI in Armo's backend to assist with documentation and remediation, although it is not the core functionality. Compliance reporting, vulnerability analysis, and progress reports were discussed as key features for organizations to monitor their security posture.

Maurice highlighted the growing complexity of cybersecurity threats and expressed interest in having Shauli join a future panel of cybersecurity experts to explore these issues further. Overall, the podcast provided deep insights into how cloud security is evolving and how tools like Kubescape, can help organizations stay secure in dynamic environments.

Feel free to ask me any question on this topic or perhaps I can connect you with Shauli. Don't forget to like our podcast!

Are you concerned about the security of your digital assets and interested in implementing robust cybersecurity management solutions? Do you require compliance, auditing, or cybersecurity forensics to ensure your organization's safety? Are you planning to set up a support team to handle technical queries and monitoring? Or, perhaps you need to secure your endpoints in the cloud with SASE? Whatever your cybersecurity needs are, our experts can help. For more information, please call us at 346-639-4039 or send us an email at info@infinavate.com..