『What's Hot In Digital』のカバーアート

What's Hot In Digital

What's Hot In Digital

著者: James Walker
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What’s Hot in Digital cuts through the noise to bring you what’s actually working in digital marketing right now. No theory. No tired tactics. Just the real stuff driving results for ambitious brands chasing serious growth.


© 2025 WHD
マーケティング マーケティング・セールス 経済学
エピソード
  • The Facebook Lead Strategy Everyone's Missing
    2025/07/17
    Most businesses struggle with Facebook lead forms - they get volume but terrible quality. Here's how Steph generated 1100 qualified leads at just $26 each in 6 weeks.What We Cover:• Why choosing 'higher intent' over 'more volume' changes everything• The 6-question formula that maintains low CPA while improving quality• How conditional logic filters out unqualified leads before you pay• The Zapier setup that turns 1100 leads into manageable workflow• Why most agencies get lead form quality completely wrong────────Tired of Facebook leads that never convert? Steph has released a course that will teach you her exact method: https://whd.au/master-meta-lead-generation-course/ ────────Hosted by James Walker – Managing Director at WHDGuest: Steph McGrath – Head of Paid Social Strategy at WHD
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    6 分
  • Why You Can't See Your Own Google Ads When Searching
    2025/07/08
    Ever search for your own business and wonder why your ads don't show up? You're not alone - and there's actually good reasons why this happens.James Walker (Managing Director at WHD) and Tia Scott (Google Ads Specialist at WHD) break down exactly why your ads might be invisible to you, even when they're working perfectly.What We Cover:• Why new campaigns seem to disappear when you search for them• The impression share trap that catches most business owners• How Google's audience signals work against you as a business owner• Why clicking your own ads is sabotaging your budget• When you should (and shouldn't) expect to see your own ads────────Searching for your business but can't find your ads? Don't panic - it might mean they're working exactly as they should.WHD helps brands understand what's really happening with their Google Ads performance.Visit https://whd.au to talk with our team.────────Hosted by James Walker – Managing Director at WHDGuest: Tia Scott – Google Ads Specialist at WHD
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    6 分
  • How To Get More Of Your Products Showing On Google Shopping
    2025/07/02
    Your Google Ads budget is stuck on the same 5% of products while 92% of your inventory gets ignored. Here's the exact strategy that broke a 7-figure ecom brand out of stagnation and delivered 15% year-on-year growth for the first time in years.James Walker (Managing Director at WHD) and Brent Neale (Google Ads Specialist at WHD) break down the product distribution method that's working right now.What We Cover:• Why 4,500 SKU brands hit spend ceilings (and how to break through)• The script that automatically sorts products into performance buckets• When to kill underperforming products vs when to scale winners• Why your 'best sellers' might just be budget hogs• The campaign structure that forces Google to test your full range────────Stuck spending the same budget on the same products?WHD helps ecom brands unlock profitable scale across their full product range.Visit https://whd.au to talk with our team.────────Hosted by James Walker – Managing Director at WHDGuest: Brent Neale – Google Ads Specialist at WHD
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    7 分

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