If your social strategy is only focused on content pillars, you’re probably leaving reach and engagement on the table.

In this episode of What’s Hot in Digital, James is joined by WHD’s Head of Organic Social, Kayla, to break down the difference between reach content and nurture content — and how finding the right balance between the two can drive real brand growth.

This is the framework we use across all of our organic social clients to grow audiences and build brand loyalty without relying on paid ads.

What we cover:

• The difference between reach content and nurture content
• Why most brands get stuck posting only one type
• Examples of high-performing reach and nurture content
• How to structure your content calendar for consistent growth
• What metrics actually matter when it comes to organic social

Whether you’re managing your own social media or leading a team, this episode will give you a clear structure to build a smarter strategy.

Want an organic strategy that actually grows your audience and drives conversions?

WHD helps brands build high-performing organic content across TikTok, Instagram and more.

Visit https://whd.au to get in touch.

Hosted by James Walker, Managing Director at WHD

Guest: Kayla Sylvester, Head of Organic Social at WHD