"Last chance to register!"

How often have you seen a call like this asking you to register for an event? Dozens and dozens.

This is one of the most common marketing techniques based on scarcity - a psychological phenomenon that impacts our decisions a lot.

Yet - here's the twist - because it's so popular, many marketers think they know everything about it. Scarcity is powerful, but like so many things in science, you've got to get the details right to leverage its full potential.

If you're curious about scarcity, you're in luck, because on this episode I'm talking with Mindy Weinstein, PhD, Founder of the marketing firm Market MindShift and author of "The Power of Scarcity: Leveraging Urgency and Demand to Influence Customer Decisions" book.

We discuss what scarcity really is; four types of scarcity (and which one is the best for event marketing); how the effectiveness of your scarcity-based messaging depends on knowing your audience well, and Mindy shares some great examples from her experience at events as well as ideas to boost your scarcity game.

Resources:

LinkedIn:  https://www.linkedin.com/in/mindydweinstein/

The Power of Scarcity book: https://www.amazon.com/Power-Scarcity-Leveraging-Influence-Decisions/dp/1264278233/ Psychology Today: https://www.psychologytoday.com/us

Influence by Dr Cialdini: https://www.harpercollins.com/products/influence-robert-b-cialdini?variant=41036600639522

Event Psychology Lab online course: https://eventpsychology.thinkific.com

Resources and community: https://eventpsychology.gumroad.com/

Victoria Matey on LinkedIn

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Is it possible to be highly productive in the long term without burning out? Sounds like a dream, but my guest Anne-Laure Le Cunff, neuroscientist and founder of Ness Labs, says that taking care of your mental health can actually make you more productive.

In this episode, we talked about the concept of mindful productivity and strategies to be more productive without being constantly busy. We also touched upon the roots of the illusion of productivity, meaningful and truly restorative breaks, the myth of the 10,000-hour rule, and so much more!

Resources:

LinkedIn: https://www.linkedin.com/in/alecunff/

Ness Labs: https://nesslabs.com/

FeelGood Productivity, a book by Dr Ali Abdaal: https://www.feelgoodproductivity.com/

Nervous System Mastery training: https://nsmastery.com/

Event Psychology Lab online course: https://eventpsychology.thinkific.com

Resources and community: https://eventpsychology.gumroad.com/

Victoria Matey on LinkedIn

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In this episode, I dive into the world of senses and talk with Ari Peralta, a Sensory Design and Neuroscientist and Director at Arigami, Award-winning research consultancy at the forefront of neuroscience, sensory design and wellbeing. Ari is one of the world’s leading voices in neuroscience and the senses. The “40 under 40” Harvard alumnus makes a positive impact through interdisciplinary projects that focus on using the senses and technology to support people’s mental health.

We explored some fascinating topics, such as the multisensory approach to event design and sensory wellness. Tune in to learn about the human brain being not only multisensory but also cross-sensory (and how leveraging cross-sensory connections can elevate the event experience); how biophilic design is not only about what you see; how sensory design can promote well-being and cognitive function in attendees, and many more golden nuggets!

Connect with Ari:

• LinkedIn:  https://www.linkedin.com/in/ari-peralta-34114a149/
• Arigami: https://www.arigami.co.uk/

Resources mentioned on the episode:

• Your Brain on Art, book by Susan Magsamen and Ivy Ross: https://www.yourbrainonart.com/your-brain-on-art-book
• Sensehacking, book by Charles Spence: https://www.penguin.co.uk/books/308513/sensehacking-by-spence-charles/9780241361153
• Event Psychology Lab online course: https://eventpsychology.thinkific.com
• Resources and community: https://eventpsychology.gumroad.com/

Victoria Matey on LinkedIn

Victoria Matey on Twitter

Watch WIITY episodes on YouTube