エピソード

  • Wharton Marketing Matters Highlight: Spotify's Global Consumer Product Marketing Lead

    Wharton Marketing Matters Highlight: Spotify's Global Consumer Product Marketing Lead
    2025/07/10
    A highlight from Barbara Kahn and Americus Reed's conversation with Damian Valdes, Global Consumer Product Marketing Lead at Spotify, discussing how the company designs personalized, tech-driven listening experiences, the evolution of music consumption, and the future role of AI and identity in marketing digital products.

    Hosted on Acast. See acast.com/privacy for more information.
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    6 分
  • Spotify's Global Consumer Product Marketing Lead

    Spotify's Global Consumer Product Marketing Lead
    2025/07/03
    Damian Valdes, Global Consumer Product Marketing Lead at Spotify, joins Barbara Kahn and Americus Reed, to explore how Spotify designs personalized, tech-driven listening experiences, the evolution of music consumption, and the future role of AI and identity in marketing digital products.

    Hosted on Acast. See acast.com/privacy for more information.
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    27 分
  • PhotoRoom's Head of Brand & Content | Co-founder of Ludo

    PhotoRoom's Head of Brand & Content | Co-founder of Ludo
    2025/06/12

    Lauren Sudworth, Head of Brand and Content at PhotoRoom, joins Barbara Kahn and Dr. Americus Reed to talk about AI photo editing, the digital photo landscape, the metaverse, and more. They are also joined by Annie Reardon, Co-founder and Co-CEO of Ludo, to discuss the Ludo founding story, loyalty rewards, rebranding the company, and gamification.


    Hosted on Acast. See acast.com/privacy for more information.
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    31 分
  • Meta's Head of Consumer Marketing | Sazerac's Chief Marketing Officer

    Meta's Head of Consumer Marketing | Sazerac's Chief Marketing Officer
    2025/05/15
    Eshan Ponnadurai, the Head of Meta’s Consumer Marketing, joins Barbara Kahn & Dr. Americus Reed to discuss his background in the industry, how Meta connects with consumers, and WhatsApp's campaign with F1 driver Lewis Hamilton. They are also joined by Sara Saunders, Chief Marketing Officer at Sazerac, to talk about their TikTok campaign for Fireball whiskey, responsible digital advertising, and more.

    Hosted on Acast. See acast.com/privacy for more information.
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    28 分
  • Ashley Cummings, Owner of Content Connect & SaaS Content Writer

    Ashley Cummings, Owner of Content Connect & SaaS Content Writer
    2025/03/26
    Ashley Cummings, Owner of Content Connect, and SaaS content writer, joins Barbara Kahn and Dr. Americus Reed to talk about her "March Brandness" campaign, and the use of AI in marketing and crisis response.

    Hosted on Acast. See acast.com/privacy for more information.
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    24 分
  • Cheryl Guerin, EVP of Global Brand Strategy & Innovation at Mastercard

    Cheryl Guerin, EVP of Global Brand Strategy & Innovation at Mastercard
    2025/03/26
    Cheryl Guerin, EVP of Global Brand Strategy & Innovation at Mastercard joins Barbara Kahn and Dr. Americus Reed to talk about the changes in branding at Mastercard over time, the strategy behind removing the name of the company in their logo, the Mastercard "Priceless" campaign and experiential marketing, and the pace of change in the marketing landscape for brands.

    Hosted on Acast. See acast.com/privacy for more information.
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    26 分
  • Asa Hiken, Technology Reporter for Ad Age

    Asa Hiken, Technology Reporter for Ad Age
    2025/03/19
    Asa Hiken, Technology Reporter for Ad Age joins Barbara Kahn and Dr. Americus Reed to talk about Walmart's immersive commerce initiative, the use of gaming in immersive commerce, digital consumer engagement, and the partnership between WPP and Stability AI.

    Hosted on Acast. See acast.com/privacy for more information.
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    21 分
  • Ryan Heuser, SVP of Experiential for Liquid Death

    Ryan Heuser, SVP of Experiential for Liquid Death
    2025/03/19
    Ryan Heuser, the SVP of Experiential for Liquid Death joins Barbara Kahn and Dr. Americus Reed to talk about the origins of the company, their brand partnership with the Philadelphia Eagles, their approach to experiential marketing, and how their marketing strategy sets Liquid Death apart from other brands in the category.

    Hosted on Acast. See acast.com/privacy for more information.
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    20 分