『Cheryl Guerin, EVP of Global Brand Strategy & Innovation at Mastercard』のカバーアート

Cheryl Guerin, EVP of Global Brand Strategy & Innovation at Mastercard

Cheryl Guerin, EVP of Global Brand Strategy & Innovation at Mastercard

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 Cheryl Guerin, EVP of Global Brand Strategy & Innovation at Mastercard joins Barbara Kahn and Dr. Americus Reed to talk about the changes in branding at Mastercard over time, the strategy behind removing the name of the company in their logo, the Mastercard "Priceless" campaign and experiential marketing, and the pace of change in the marketing landscape for brands.

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