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BPM has undergone a notable transformation, shedding its earlier complexity to become a powerful asset in ad-hoc CRM scenarios, particularly for industries with sophisticated customer engagement needs. While traditional CRMs suffice for straightforward use cases, they often falter when faced with rigid data structures that don’t align with complex, customer-centric workflows. In these instances, more flexible CRMs become essential, offering not just a viable alternative but often the only workable solution. The convergence of project management capabilities with sales and marketing processes has further elevated the value of certain CRM platforms, creating a seamless operational flow that gives them a distinct advantage.

In today's episode, we invited a panel of industry experts for a live discussion on LinkedIn to conduct an independent review of Creatio’s capabilities. We covered many grounds including where Creatio might be a fit in the enterprise architecture and where it might be overused. Finally, they analyze many data points to help understand the core strengths and weaknesses of Creatio.

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For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.

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The enterprise tech and AI landscape is evolving at a breakneck pace, marked by bold investments, leadership changes, and groundbreaking innovations. Mike Ettling’s departure from Unit4 prompts reflection on AI’s transformative role in ERP, even as companies like Overhaul secure $55 million to tackle persistent supply chain challenges for giants like Dyson and Microsoft. Meanwhile, the personal use of AI is making waves—one individual’s AI-assisted job hunt while asleep led to 50 interview calls overnight, underscoring the technology’s growing influence in everyday life. Major funding rounds, such as SandboxAQ’s $300 million raise, highlight investor confidence in the next generation of AI applications. On the product front, Agentforce 2.0 introduces a vision of digital labor that promises an infinitely scalable workforce, while HubSpot’s co-founder launched Agent.ai, attracting over 258,000 users in just four months. Consolidation continues as Arctic Wolf and BlackBerry agree on the acquisition of Cylance, and Grammarly’s acquisition of Coda signals a new phase of AI-powered productivity, accompanied by a leadership shift. Amid these developments, Salesforce prepares to launch AI agents and a retail-focused POS system, even as its CEO openly criticizes Microsoft Copilot as a “huge disaster,” adding further intrigue to the unfolding AI arms race.

In today's episode, we invited a panel of industry analysts for a live discussion on LinkedIn to analyze current enterprise software stories. We covered many grounds including the direction and roadmaps of each enterprise software vendors. Finally, we analyzed future trends and how they might shape the enterprise software industry.

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For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs. rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.

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Supply chain suites distinguish themselves from traditional ERP and analytics platforms by being specifically designed to meet the intricate needs of supply chain-intensive industries. These industries depend on tightly integrated processes that span forecasting, procurement, logistics, and fulfillment, requiring systems that prioritize supply chain performance rather than treating it as an ancillary function. Supply chain suites address this by offering a unified architecture that blends network planning, execution systems like WMS and TMS, and advanced analytics. This specialized focus enables organizations to enhance agility, minimize lead times, and build resilient, responsive supply chains.

In this episode, our host, Sam Gupta, discusses the top 10 supply chain suites in 2025. He also discusses several variables that influence the rankings of these supply chain suites. Finally, he shares the pros and cons of each supply chain suite.

Background Soundtrack: Away From You – Mauro Somm

For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs. rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.

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CRMs designed for the education sector, especially within public institutions and universities, must navigate a complex landscape of fragmented workflows and diverse stakeholders, from students and faculty to alumni and administrators. These organizations often require more than what traditional CRM systems can offer, particularly when managing academic programs, course operations, and dynamic communication channels. The complexity intensifies further with upstream processes like student recruitment and onboarding, which demand highly tailored workflows that generic CRMs frequently fail to accommodate. In this specialized environment, LeadSquared has positioned itself as a strong player with its education-centric CRM offerings. However, the real question lies in how well it measures up to competitors and whether it can truly meet the evolving needs of this multifaceted sector.

In today's episode, we invited a panel of industry experts for a live discussion on LinkedIn to conduct an independent review of LeadSquared’s capabilities. We covered many grounds, including where LeadSquared might be a fit in the enterprise architecture and where it might be overused. Finally, they analyze many data points to help understand the core strengths and weaknesses of LeadSquared.

Background Soundtrack: Away From You – Mauro Somm

For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.

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The enterprise software and services landscape is experiencing a wave of strategic acquisitions, signaling aggressive moves by major players to expand capabilities and market share. Thomson Reuters' $600 million acquisition of tax automation firm SafeSend highlights the growing demand for streamlined financial compliance solutions, while HubSpot’s purchase of Frame AI underscores the rising importance of AI-driven conversational insights in customer engagement. Meanwhile, WWT’s blockbuster $1.25 billion deal to acquire Softchoice points to broader consolidation in IT services, and SPS Commerce’s move to acquire Carbon6 Technologies reflects continued investment in retail and supply chain tech. Other notable transactions include Cass Information Systems acquiring AcuAudit from Acuitive Solutions, enhancing its audit automation offerings, and Later’s $250 million acquisition of Mavely, a social influencer app, emphasizing the value of creator economy tools in modern marketing strategies.

In today's episode, we invited a panel of industry analysts for a live discussion on LinkedIn to analyze current enterprise software stories. We covered many grounds including the direction and roadmaps of each enterprise software vendors. Finally, we analyzed future trends and how they might shape the enterprise software industry.

Background Soundtrack: Away From You – Mauro Somm

For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs. rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.

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Supply chain business networks distinguish themselves through the varying scopes and functionalities they offer across the operational landscape. Some platforms concentrate primarily on logistics and transportation, delivering strong real-time visibility solutions, while others take a more comprehensive approach by integrating upstream and downstream partners such as vendors, suppliers, and customers into a collaborative ecosystem. Notably, certain networks that originally emphasized document exchange have transformed into powerful hubs for data-driven insights and supplier onboarding, capitalizing on their expansive user communities. The extent of integration and geographic reach further separates these platforms—some boast extensive global infrastructure and port access, whereas others focus on specific regions.

In this episode, our host Sam Gupta discusses the top 10 supply chain business network platforms in 2025. He also discusses several variables that influence the rankings of these supply chain business network platforms. Finally, he shares the pros and cons of each business network platform.

Background Soundtrack: Away From You – Mauro Somm

For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs. rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.

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Implementing a robust automated testing strategy for SAP S/4HANA is essential for maintaining system integrity during upgrades, integrations, and performance enhancements. Effective strategies must prioritize end-to-end testing that encompasses core business processes, custom configurations, and third-party integrations to ensure complete coverage. By automating these tests, organizations can significantly reduce deployment-related downtime, accelerate release cycles, and maintain confidence that the system consistently meets evolving business needs with reliability and efficiency.

In this episode, Sam Gupta engages in a LinkedIn live session with Chris Rolls, CEO Americas, TTC Global in a live LinkedIn session and discusses S/4 automated testing strategies and case studies.

Background Soundtrack: Away From You – Mauro Somm

For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs. rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.

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Call center and customer service workflows, particularly in heavily regulated sectors like banking, financial services, and insurance, often involve a level of complexity that standard CRM platforms struggle to accommodate. Processes such as client onboarding, approval cycles, and exception handling require dynamic, BPM-like capabilities that go beyond basic ticketing or task management. While major CRM solutions may offer customization, they frequently lack the agility and deep integration needed for real-time process orchestration and ad-hoc decision-making. This is where Pegasystems distinguishes itself, leveraging its strengths in process automation, AI-driven decisioning, and dynamic case management to manage intricate workflows with precision and adaptability. Positioned as a leader in the convergence of CRM and business process management, Pegasystems stands out for organizations seeking a platform that can handle complex service environments while maintaining compliance and operational efficiency.

In today's episode, we invited a panel of industry experts for a live discussion on LinkedIn to conduct an independent review of Pegasystems’ capabilities. We covered many grounds, including where Pegasystems might be a fit in the enterprise architecture and where it might be overused. Finally, they analyze many data points to help understand the core strengths and weaknesses of Pegasystems.

Background Soundtrack: Away From You – Mauro Somm

For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.