Send us a text

BPM has undergone a notable transformation, shedding its earlier complexity to become a powerful asset in ad-hoc CRM scenarios, particularly for industries with sophisticated customer engagement needs. While traditional CRMs suffice for straightforward use cases, they often falter when faced with rigid data structures that don’t align with complex, customer-centric workflows. In these instances, more flexible CRMs become essential, offering not just a viable alternative but often the only workable solution. The convergence of project management capabilities with sales and marketing processes has further elevated the value of certain CRM platforms, creating a seamless operational flow that gives them a distinct advantage.

In today's episode, we invited a panel of industry experts for a live discussion on LinkedIn to conduct an independent review of Creatio’s capabilities. We covered many grounds including where Creatio might be a fit in the enterprise architecture and where it might be overused. Finally, they analyze many data points to help understand the core strengths and weaknesses of Creatio.

Background Soundtrack: Away From You – Mauro Somm

For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.

Send us a text

The enterprise tech and AI landscape is evolving at a breakneck pace, marked by bold investments, leadership changes, and groundbreaking innovations. Mike Ettling’s departure from Unit4 prompts reflection on AI’s transformative role in ERP, even as companies like Overhaul secure $55 million to tackle persistent supply chain challenges for giants like Dyson and Microsoft. Meanwhile, the personal use of AI is making waves—one individual’s AI-assisted job hunt while asleep led to 50 interview calls overnight, underscoring the technology’s growing influence in everyday life. Major funding rounds, such as SandboxAQ’s $300 million raise, highlight investor confidence in the next generation of AI applications. On the product front, Agentforce 2.0 introduces a vision of digital labor that promises an infinitely scalable workforce, while HubSpot’s co-founder launched Agent.ai, attracting over 258,000 users in just four months. Consolidation continues as Arctic Wolf and BlackBerry agree on the acquisition of Cylance, and Grammarly’s acquisition of Coda signals a new phase of AI-powered productivity, accompanied by a leadership shift. Amid these developments, Salesforce prepares to launch AI agents and a retail-focused POS system, even as its CEO openly criticizes Microsoft Copilot as a “huge disaster,” adding further intrigue to the unfolding AI arms race.

In today's episode, we invited a panel of industry analysts for a live discussion on LinkedIn to analyze current enterprise software stories. We covered many grounds including the direction and roadmaps of each enterprise software vendors. Finally, we analyzed future trends and how they might shape the enterprise software industry.

Background Soundtrack: Away From You – Mauro Somm

For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs. rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.

Send us a text

Supply chain suites distinguish themselves from traditional ERP and analytics platforms by being specifically designed to meet the intricate needs of supply chain-intensive industries. These industries depend on tightly integrated processes that span forecasting, procurement, logistics, and fulfillment, requiring systems that prioritize supply chain performance rather than treating it as an ancillary function. Supply chain suites address this by offering a unified architecture that blends network planning, execution systems like WMS and TMS, and advanced analytics. This specialized focus enables organizations to enhance agility, minimize lead times, and build resilient, responsive supply chains.

In this episode, our host, Sam Gupta, discusses the top 10 supply chain suites in 2025. He also discusses several variables that influence the rankings of these supply chain suites. Finally, he shares the pros and cons of each supply chain suite.

Background Soundtrack: Away From You – Mauro Somm

For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs. rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.