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Many marketing automation platforms tend to overpromise, presenting themselves as all-encompassing solutions capable of delivering seamless, customer-centric workflows across the entire CRM spectrum. In reality, these platforms are typically optimized for specific use cases, and their underlying data models reflect that specialization. B2C-focused systems often emphasize features like order management, subscriptions, and loyalty programs, whereas B2B platforms are built around complex customer hierarchies, account-based marketing, and territory-based permissions. While there is some functional overlap, the structural differences between B2B and B2C solutions are significant, particularly when it comes to integration requirements and workflow design. In this context, evaluating where Brevo fits becomes crucial—understanding whether it leans more toward B2B or B2C use cases, how well it adapts to varying business needs, and how its capabilities compare with other niche and hybrid platforms in the market.

In today's episode, we invited a panel of industry experts for a live discussion on LinkedIn to conduct an independent review of Brevo’s capabilities. We covered many grounds, including where Brevo might be a fit in the enterprise architecture and where it might be overused. Finally, they analyze many data points to help understand the core strengths and weaknesses of Brevo.

Background Soundtrack: Away From You – Mauro Somm

For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.