Under the Influence with Terry O'Reilly

著者: Apostrophe Podcast Network
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  • Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature.

    Hosted on Acast. See acast.com/privacy for more information.

    Apostrophe Podcast Network
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あらすじ・解説

Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature.

Hosted on Acast. See acast.com/privacy for more information.

Apostrophe Podcast Network
エピソード
  • The Iceman Cometh: How Ice Transformed Our Lives
    2025/01/25

    This week, we look at the marketing of ICE.


    It may sound like a strange topic, but our obsession with ice - as a product - is only 200 years old.


    The history of ice marketing starts with an amazing story about a bold entrepreneur with a vision, the cutthroat clash between competing ice companies, and the long list of ice brands and products that has transformed our lives.


    It's a remarkable story.



    Hosted on Acast. See acast.com/privacy for more information.

    続きを読む 一部表示
    27 分
  • Last Chance Tourism
    2025/01/18

    This week, we take a look at Last Chance Tourism.


    Tourism companies around the world have started to advertise specific destinations to travelers, because those locations have a very unique offering.


    Namely, they are vanishing.


    From glaciers, to polar bears, to the Amazon Rainforest. Marketers are using a strategy called “Loss Aversion” – where the emotional impact of a loss is felt more intensely than a gain.


    So people are rushing to these locations, afraid they might miss their last chance to see them.


    Hosted on Acast. See acast.com/privacy for more information.

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    27 分
  • From Bonanza to Batman: When Fictional Characters Endorse Real Products
    2025/01/11

    In our first episode of 2025, we explore a strange aspect of advertising.


    Specifically, when TV and movie characters endorse products. Not the actors themselves - but the characters they portray.


    It's a trend that started in the early '60s with the Andy Griffith Show and Bonanza.


    Today, it includes characters like Breaking Bad's Walter White and even Phil Dunphy from Modern Family.


    Sometimes it's funny - and sometimes it bends the time/space continuum.


    Hosted on Acast. See acast.com/privacy for more information.

    続きを読む 一部表示
    27 分
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