What if you could transform your career from corporate to entrepreneurial success? Martin Wijsmuller did just that, leaving his role in Communications at Heineken, to co-found Shopify agency, Ask Phill.

In this episode of The FODcast, Martin shares his inspiring entrepreneurial journey—from cutting his teeth in his uncle’s fashion business in Australia to finding business inspiration in China’s vibrant markets.

Martin reveals how his sharp focus on Shopify for niche industries powered the growth of Ask Phill across Europe and the US. Plus, we learn more about his approach to juggling multiple ventures; trusting his intuition in decision-making, and the crucial role of working with passionate partners to drive success.

💡 We also chat some more about:

• The early challenges of building Ask Phill from the ground up
• Why targeting the right market is essential for scaling a business
• The power of collaboration with skilled partners
• How agility and strategic hiring fuel business growth

🎙️ Don’t miss out on Martin’s invaluable insights—tune in now to learn the secrets behind his success and how you can apply them to your own entrepreneurial journey.

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