In this episode of The FODcast, we delve into the transformative world of B2B digital commerce with David Höke, co-founder of Vendure. From his beginnings in mechatronics engineering to reshaping the digital commerce landscape, David’s journey offers invaluable insights for businesses navigating the complexities of B2B.

Vendure’s open-source, headless platform is a game-changer for companies managing multi-region and multi-language operations. By addressing the limitations of traditional solutions, it empowers global brands like IBM and QVC, as well as smaller enterprises, to thrive in an evolving market.

💡 Key topics we explore include:

• The vast untapped potential of the B2B market and how to drive innovation
• A deep dive into composable commerce vs. monolithic systems—and which suits B2B best
• Balancing founder priorities while navigating venture capital challenges
• How AI and automation can enhance the B2B experience without losing the human touch
• The growing influence of younger generations in shaping B2B customer expectations

🎙️ Why listen? This episode is packed with actionable insights and forward-thinking strategies to help you stay ahead in the competitive B2B e-commerce space. Whether you're a founder, a digital commerce expert, or simply intrigued by the future of B2B, this is a must-listen conversation that could reshape your approach.

Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.

Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/

What if you could transform your career from corporate to entrepreneurial success? Martin Wijsmuller did just that, leaving his role in Communications at Heineken, to co-found Shopify agency, Ask Phill.

In this episode of The FODcast, Martin shares his inspiring entrepreneurial journey—from cutting his teeth in his uncle’s fashion business in Australia to finding business inspiration in China’s vibrant markets.

Martin reveals how his sharp focus on Shopify for niche industries powered the growth of Ask Phill across Europe and the US. Plus, we learn more about his approach to juggling multiple ventures; trusting his intuition in decision-making, and the crucial role of working with passionate partners to drive success.

💡 We also chat some more about:

• The early challenges of building Ask Phill from the ground up
• Why targeting the right market is essential for scaling a business
• The power of collaboration with skilled partners
• How agility and strategic hiring fuel business growth

🎙️ Don’t miss out on Martin’s invaluable insights—tune in now to learn the secrets behind his success and how you can apply them to your own entrepreneurial journey.

Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.

Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/

Can simple loyalty strategies really make a difference in today’s competitive landscape?

In the latest episode of our podcast series, The FODcast, we’re joined by Fiona Stevens, Director of Marketing at LoyaltyLion, to explore the power of loyalty programs in digital commerce.

Fiona shares how focusing on customer loyalty early on can set brands apart, even without the resources of giants like Amazon. We dive into actionable insights that can help transform how your customers interact with your brand and drive lasting retention and growth.

💡 What’s in this episode?

• The stages of building a successful loyalty program and tailoring rewards to customer journeys
• How personalisation and gamification enhance customer engagement
• Success stories from brands like The Inkey List and AU Vodka, and how they integrate loyalty into their digital strategies
• The power of data in shaping loyalty programs and boosting conversion rates Emerging trends like omnichannel experiences and sustainable fashion in loyalty marketing

🎙️ A must-listen for anyone curious about the impact of loyalty programs on customer engagement and business growth.

Simply Commerce is the leading supplier of talent into digital commerce across technology, digital marketing, product, sales, and leadership.

Find our more about our approach and our services within digital commerce recruitment here: https://simply-commerce.co.uk/