Mike is joined by Alexander Levitt, Head of Marketing at Forward AM, previously part of BASF's 3D printing division. With 15 years of experience in marketing, Alex shares insights into his career journey, the evolution of 3D printing, and the challenges and opportunities that come with marketing in a niche industry.

He discusses whether 3D printing is overhyped, core marketing and applications for Forward AM, and strategies for marketing across different industries.

About BASF Forward AM

Forward AM provides 3D printing solutions across the entire Additive Manufacturing value chain from consultancy, development and innovative design, through digital simulation and prototype printing, to finishing and exhaustive component testing.

Forward AM traces its origins to BASF 3D Printing Solutions GmbH, which was founded by BASF New Business GmbH in 2017. In 2024, BASF 3D Printing Solutions GmbH was transformed into Forward AM Technologies.

Time Stamps

00:00:34 - Alex's Career Journey

00:00:45 - The Evolution of 3D Printing

00:04:51 - Core Markets for Forward AM

00:08:45 - Balancing Brand Building and Lead Generation

00:10:33 - Challenges of Transitioning from BASF

00:15:24 - Tactical Approaches to Lead Generation

00:22:31 - Future Trends in B2B Marketing

00:24:42 - Final Thoughts and Advice for Marketers

00:27:41 - How to Connect with Alex Levitt

Follow Alexander:

Alexander Levit on LinkedIn: https://www.linkedin.com/in/alexander-levit/

Swell AI website: https://forward-am.com/

Swell AI on LinkedIn: https://www.linkedin.com/company/basf-forwardam/

Follow Mike:

Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/

Forward AM website: https://www.napierb2b.com/

Forward AM LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/

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