Ethan Hays, General Manager at Moz, dives into the world of SEO. He shares his insights on simplifying SEO and the importance of democratising it within organisations, ensuring all stakeholders recognise its value.

Ethan compares the dynamics of startups and large enterprises, as well as the cultural differences between East and West Coast marketing landscapes. He also explores the evolving role of the Chief Marketing Officer (CMO) and the need for integrating marketing and sales in today’s business environment.

About Moz

Moz is a marketing analytics software company that provides tools and resources for search engine optimisation (SEO). The platform offers features like keyword research, link building, and site audits to help businesses improve their online visibility and search rankings. Moz is also known for its educational content, including blogs and guides that simplify SEO for users of all skill levels.

About Ethan

Originally studying sports medicine, Ethan discovered a passion for SEO and has built a successful career over the past two decades. Having held various roles in startups, enterprises and agencies, as well as founding his own agency, he is now the General Manager at Moz and STAT Search Analytics.

Time Stamps

00:04:54 - Ethan's Career Journey: Startups to Agencies 00:08:33 - Cultural Differences: East Coast vs. West Coast 00:13:27 - The Misconceptions of SEO 00:16:30 - Democratizing SEO Within Organizations 00:18:08 - Moz's Approach to Simplifying SEO 00:23:40 - The Impact of Generative AI on SEO 00:32:15 - The Evolving Role of CMOs 00:36:01 - Quick Marketing Advice from Ethan 00:37:27 - Advice for Aspiring Marketers 00:40:16 - Contact Information

Quotes

“It shocks me… talking to executives at very large, sophisticated companies who to this day have not even approached SEO as a category. Like it’s too complex….” Ethan Hays General Manager at Moz and STAT Analytics.

“It [SEO] is the single most scalable source of high margin, high intent traffic.” Ethan Hays General Manager at Moz and STAT Analytics.

Follow Ethan:

Ethan Hays on LinkedIn: https://www.linkedin.com/in/ethanhays/

Moz website: https://moz.com/

Moz on LinkedIn: https://www.linkedin.com/company/moz/

Follow Mike:

Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/

Napier website: https://www.napierb2b.com/

Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/

If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about the latest in Marketing B2B Tech and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favourite podcast platform.

Want more? Check out Napier’s other podcast - The Marketing Automation Moment: https://podcasts.apple.com/ua/podcast/the-marketing-automation-moment-podcast/id1659211547

Jiquan Ngiam, Co-Founder and CEO of Lutra AI, discusses his career journey Stanford University to eventually founding Lutra. He shares how Lutra helps streamline workflows by assisting with data prospecting, lead enrichment, and automating repetitive tasks. Jiquan also explores the balance between AI and human creativity in marketing, highlights his vision for making Lutra user-friendly for non-technical users, and encourages listeners to explore its potential for automating their workflows.

About Lutra AI

Lutra aims to revolutionise automation and allow users to easily create AI-driven workflows. The platform simplifies complex processes, helping automate tasks and optimise work effortlessly. Whether you're managing data, streamlining operations, or integrating apps, Lutra makes automation accessible to everyone.

Since its launch, Lutra has been empowering businesses to boost productivity and focus on what matters, eliminating the barriers of traditional workflow tools and delivering a seamless automation experience.

About Jiquan Ngiam

Jiquan Niam is the CEO and Co-Founder of Lutra, an innovative automation platform. Before founding Lutra, Jiquan was a key contributor at Google Brain and studied at Stanford University where he achieved a PHD in Computer Science.

Jiquan Niam is a driving force behind AI-driven automation and is passionate about making advanced technology accessible to all.

Time Stamps

[00:00:18] - Jiquan provides some background to his career and why he founded Lutra.

00:02:44] - Overview of Lutra’s Purpose and Functionality

[00:09:36] - Enhancing Marketing Efforts with Timely Data

[00:15:16] - User-Friendly Interface and Accessibility

[00:20:23] - Marketing Strategy: Product-Led Growth Approach

[00:23:27] - The Future of Marketing Roles with AI

[00:26:19] - Advice for Young Marketers: Embrace Technology

[00:28:30]- How to Get Started with Lutra

Quotes

“I felt like education was this new superpower that I could give people.” Jiquan Ngiam, co-founder and CEO of Lutra

"AI will not replace you, but a person who's using AI really well is going to do a lot more than you." Jiquan Ngiam, co-founder and CEO of Lutra

"Help the team understand, investing into understanding this technology and using it... It's going to be potentially very game-changing." Jiquan Ngiam, co-founder and CEO of Lutra

Follow Jiquan:

Jiquan Ngiam on LinkedIn: https://www.linkedin.com/in/jngiam/

Lutra AI website: https://lutra.ai/

Lutra AI on LinkedIn: https://www.linkedin.com/company/lutra-ai/

Follow Mike:

Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/

Napier website: https://www.napierb2b.com/

Napier LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/

If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about the latest in Marketing B2B Tech and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favourite podcast platform.

Want more? Check out Napier’s other podcast - The Marketing Automation Moment: https://podcasts.apple.com/ua/podcast/the-marketing-automation-moment-podcast/id1659211547

Mike is joined by Alexander Levitt, Head of Marketing at Forward AM, previously part of BASF's 3D printing division. With 15 years of experience in marketing, Alex shares insights into his career journey, the evolution of 3D printing, and the challenges and opportunities that come with marketing in a niche industry.

He discusses whether 3D printing is overhyped, core marketing and applications for Forward AM, and strategies for marketing across different industries.

About BASF Forward AM

Forward AM provides 3D printing solutions across the entire Additive Manufacturing value chain from consultancy, development and innovative design, through digital simulation and prototype printing, to finishing and exhaustive component testing.

Forward AM traces its origins to BASF 3D Printing Solutions GmbH, which was founded by BASF New Business GmbH in 2017. In 2024, BASF 3D Printing Solutions GmbH was transformed into Forward AM Technologies.

Time Stamps

00:00:34 - Alex's Career Journey

00:00:45 - The Evolution of 3D Printing

00:04:51 - Core Markets for Forward AM

00:08:45 - Balancing Brand Building and Lead Generation

00:10:33 - Challenges of Transitioning from BASF

00:15:24 - Tactical Approaches to Lead Generation

00:22:31 - Future Trends in B2B Marketing

00:24:42 - Final Thoughts and Advice for Marketers

00:27:41 - How to Connect with Alex Levitt

Follow Alexander:

Alexander Levit on LinkedIn: https://www.linkedin.com/in/alexander-levit/

Swell AI website: https://forward-am.com/

Swell AI on LinkedIn: https://www.linkedin.com/company/basf-forwardam/

Follow Mike:

Mike Maynard on LinkedIn: https://www.linkedin.com/in/mikemaynard/

Forward AM website: https://www.napierb2b.com/

Forward AM LinkedIn: https://www.linkedin.com/company/napier-partnership-limited/

If you enjoyed this episode, be sure to subscribe to our podcast for more discussions about the latest in Marketing B2B Tech and connect with us on social media to stay updated on upcoming episodes. We'd also appreciate it if you could leave us a review on your favourite podcast platform.

Want more? Check out Napier’s other podcast - The Marketing Automation Moment: https://podcasts.apple.com/ua/podcast/the-marketing-automation-moment-podcast/id1659211547