The one about landing speaking engagements, AI Workshops and the film ‘Southern Comfort’ - TG114

00:00:00 Introduction

Here are your hosts, Roger and Pascal.

00:03:38 In the News

A selection of announcements and news releases from the world of marketing and technology that caught our attention.

00:15:58 Content Spotlights

ROGER: 5 Steps to Landing Public Speaking Engagements by Ashely Stahl in Forbes: https://www.forbes.com/sites/ashleystahl/2024/02/06/5-steps-to-landing-public-speaking-engagements/?sh=392cc25a5a02

PASCAL: My First ‘AI and Digital Marketing’ Masterclass by Pascal Fintoni

A recap and reflections on designing and delivering a practical masterclass on how marketers can use AI strategically.

00:38:35 This Week in History

Our selection of historical events and anniversaries from the world of science, technology and popular culture.

00:48:02 Marketing Tech and Apps

ROGER: It’s all about giving a speech.

Don’t go too fast or too slow: https://apps.apple.com/us/app/metronome-tap-tempo-rhythm/id559798172

Stick to time: https://apps.apple.com/us/app/toastmaster-timer/id837916943

PASCAL: It’s all about creating content with more depth and authority.

Research the current findings and observations from research papers: https://consensus.app/search/

Google Trends Supercharged! Get in early on trends that show strong signs of long-term growth: https://meetglimpse.com

00:56:02 Film Marketing

Southern Comfort (1981)

Director: Walter Hill

Writers: Michael Kane, Walter Hill, David Giler

Stars: Keith Carradine, Powers Boothe, Fred Ward and supporting cast

Music by: Ry Cooder

Tagline: It’s the land of hospitality... unless you don’t belong there.

Is it a war film? Is it an allegory of Vietnam? Is it a horror movie? We look at the marketing for Southern Comfort and ask whether it could have been more successful in a year dominated by many blockbusters.

About Two Geeks and A Marketing Podcast

Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.

Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.

Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you build better online campaigns faster.

Every week we'll bring you the following segments.

• In the News.
• Content...