The one about why music is getting worse, how to close sales and “Presumed Innocent” - TG120

00:00:00 Introduction

Here are your hosts, Roger and Pascal.

00:04:45 In the News

A selection of announcements and news releases from the world of marketing and technology that caught our attention.

00:18:52 Content Spotlights

ROGER: The Real Reason Why Music Is Getting Worse by Rick Beato: https://youtu.be/1bZ0OSEViyo?si=h30HXCOLLdI0qVIY

PASCAL: Closing a Sale: Best Practices for Finalizing Deals by Shopify Team for Shopify Official Blog https://www.shopify.com/blog/closing-a-sale

00:39:21 This Week in History

Our selection of historical events and anniversaries from the world of science, technology and popular culture.

00:47:36 Marketing Tech and Apps

ROGER: It’s all about AI for professional speakers:

Sound more confident and become powerful public speakers: https://orai.com/ (and check other non-AI alternatives such as and Public Speaking Pal)

Or maybe just go along to a meeting of https://www.toastmasters.org/

PASCAL: It’s all about superior content curation using AI

Chat PDF https://www.chatpdf.com/ the AI-powered assistant that can read PDFs and answer your questions in any language.

Pop AI https://www.popai.pro/ a powerful AI tool that allows you to chat with separate documents and convert everything into a presentation

Bonus – Still not sure? Try uploading a pdf document to perplexity.ai to practice chatting about reports, news releases, etc.

00:56:29 Film Marketing

Presumed Innocent (1990)

Director; Alan J. Pakula

Writers: Scott Turow, Frank Pierson, Alan J. Pakula

Stars: Harrison Ford, Raul Julia, Greta Scacchi, Brian Dennehy,

As a lawyer investigates the murder of a colleague, he finds himself more connected to the crime than anyone else.

Taglines:

• Sometimes it's dangerous to presume.
• Attraction. Desire. Deception. Murder. No one is ever completely innocent.
• Some people would kill for love.

A new TV series version starring Jake Gyllenhaal has just been released in 2024 on Apple TV. We look at the marketing of the original film and the reactions to the TV remake in comparison.

About Two Geeks and A Marketing Podcast

Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.

Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.

Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of...

The one about MVEs replacing MVPs, AI Test Kitchen and “Flight of the Phoenix” - TG119

00:00:00 Introduction

Here are your hosts, Roger and Pascal.

00:03:20 In the News

A selection of announcements and news releases from the world of marketing and technology that caught our attention.

00:15:27 Content Spotlights

ROGER: Stop Doing These 3 Things on social media, says Gary Vaynerchuk by Jason Feifer in Entrepreneur: https://www.entrepreneur.com/science-technology/stop-doing-these-3-things-on-social-media-says-gary/474702

PASCAL: MVP is Over. You Need to Think About MVE. by Pete Sena for Medium.com

https://ehandbook.com/mvp-is-over-you-need-to-think-about-mve-5a87bc7ca2ef

00:32:40 This Week in History

Our selection of historical events and anniversaries from the world of science, technology and popular culture.

00:40:22 Marketing Tech and Apps

ROGER: It’s all about in-depth research:

R Discovery: https://apps.apple.com/in/app/r-discovery-academic-research/id1508182175

Consensus App: https://consensus.app/

PASCAL: It’s all about honing your AI briefing skills

AI Test Kitchen by Google https://aitestkitchen.withgoogle.com/ try out the MusicFX and ImageFX online tools to learn how to describe and brief your future AI assistants.

Word Hero https://wordhero.co/ an AI-powered writing tool to create high-quality content with ease thanks to templates, forms and ideas for your next content series.

00:50:53 Film Marketing

Flight of the Phoenix (2004)

Directed by: John Moore (Behind Enemy Lines 2001)

Written by: Lukas Heller (1965 Screenplay), Scott Frank, Edward Burns

Cast: Dennis Quaid, Giovanni Ribisi, Tyrese Gibson, Miranda Otto, Tony Curran, and Hugh Laurie.

Music by: Marco Beltrami

Based on the 1964 novel The Flight of the Phoenix, by Elleston Trevor, about a group of people who survive an aircraft crash in a desert and must build a new aircraft out of the old one to escape.

Tagline: If They Stand Together, They Stand a...

The one about Expert Public Speaking Tips, Google Conference Highlights and “The Descent” - TG118

00:00:00 Introduction

Here are your hosts, Roger and Pascal.

00:03:23 In the News

A selection of announcements and news releases from the world of marketing and technology that caught our attention.

00:20:55 Content Spotlights

ROGER: 10 Best Public Speaking Hacks That Experts Use by Abby Reinhard on BestLifeOnline: https://bestlifeonline.com/public-speaking-hacks/

PASCAL: Google I/O 2024 Conference – Highlights and Key Takeaways https://io.google/2024/explore/ https://www.youtube.com/watch?v=XEzRZ35urlk

00:41:51 This Week in History

Our selection of historical events and anniversaries from the world of science, technology and popular culture.

00:47:34 Marketing Tech and Apps

ROGER: It’s all about video production and AI

Insta360 X4: https://petapixel.com/2024/04/16/insta360s-new-flagship-x4-camera-delivers-8k-360-degree-video/

Adobe Premiere Pro AI Features Coming Soon: https://www.digitalcameraworld.com/news/adobes-generative-ai-in-premiere-pro-looks-like-a-total-game-changer-for-video-editing

PASCAL: It’s all about trying out new AI assistants for content repurposing Snipcast.io https://snipcast.io/ your AI assistant to summarise the content of your favourite podcast episodes NoteGPT.io https://notegpt.io/ your AI assistant for YouTube videos and articles summaries

00:58:15 Film Marketing

The DESCENT (2005)

Directed by: Neil Marshall

Written by: Neil Marshall

Cast: Shauna Macdonald, Natalie Mendoza, Alex Reid, Saskia Mulder, MyAnna Buring and lots of monsters.

A caving expedition goes horribly wrong, as the explorers become trapped and ultimately pursued by a strange breed of predators.

We look at the marketing of this acclaimed British horror movie. Did you know: the posters for the film appeared on the sides of buses during the 2005 London terrorist bombings necessitating a complete rethink of the campaign.

About Two Geeks and A Marketing Podcast

Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.

Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.

Pascal is a digital marketing veteran, he is a speaker, trainer and advisor with nearly three decades of experience who enjoys revealing visual storytelling techniques to help you...