The one about ageism in marketing, Adobe pluses and minuses and “An Officer and a Gentleman” - TG116

00:00:00 Introduction

Here are your hosts, Roger and Pascal.

00:03:28 In the News

A selection of announcements and news releases from the world of marketing and technology that caught our attention.

00:18:21 Content Spotlights

ROGER: How to Structure a Speech or Presentation by Nick Morgan, Public Words: https://publicwords.com/2024/03/29/how-to-structure-a-speech-or-presentation/

PASCAL: I was an old agency dog, but I learned new tricks by Jon Ashwell, Creative Director at George P. Johnson for The Drum: https://www.thedrum.com/opinion/2024/04/02/i-was-old-agency-dog-i-learned-new-tricks

00:33:16 This Week in History

Our selection of historical events and anniversaries from the world of science, technology and popular culture.

00:41:11 Marketing Tech and Apps

ROGER: It’s all about quitting Adobe Creative Cloud:

Replace PhotoShop - Photopea: https://www.photopea.com/

Replace Audition - Audacity: https://www.audacityteam.org/

Premiere Pro and After Effects - Davinci Resolve: https://www.blackmagicdesign.com/products/davinciresolve

PASCAL: It’s all about new and free products from Adobe:

Adobe free social media scheduler https://new.express.adobe.com/schedule

Adobe free podcast recording and editing solution https://podcast.adobe.com/studio

00:53:50 Film Marketing

AN OFFICER AND A GENTLEMAN (1982)

Director: Taylor Hackford

Writer(s): Douglas Day Stewart

Starring: Richard Gere, Debra Winger, David Keith, Lisa Blount , Louis Gossett Jr

Tagline: It will lift you up where you belong. His struggle...Her love...The fight for their future. Life gave him nothing, except the courage to win...and a woman to love.

We look back at the marketing of one of the most successful movies of the early 80s, despite fierce competition from many fictional films released that year. Were audiences ready for a truly uplifting non-fiction story? And what about that ending?

About Two Geeks and A Marketing Podcast

Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.

Roger is a marketing speaker and consultant who’s spent his whole career helping his customers keep their marketing simple but effective. He’s the author of Cats, Mats and Marketing Plans and the creator of the RogVLOG video series.

Pascal is a digital marketing veteran, he is a speaker, trainer and...