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I've been having fun creating non-branded, non-niche and non-marketing content on this channel. This is an experiment in progress, but I do have a hunch that this is the way forward.

Today, I talk about my idea about building an intentional audience and about what it means to be an intentional content creator. We live in an era of increasingly competent AI generated content. Soon, it will be possible for anyone to create virtually unlimited, generic, AI content in any medium. What does this mean for the future of content creators. And maybe more importantly: what does it mean for the future of content consumption?

Let's dive into some bold predictions about people getting zombified by algorithmic content and a potential golden age for authentic, human content.

Chapters:

00:00 Intro

01:01 The Death of Generic Content

02:30 ChatGPT came just in time

03:37 How it This Good News?!

04:44 Compulsive Consumption

06:44 The New Wealth Gap

07:42 A Golden Age for Human Content

09:08 The Business Case for Intentional Audience Building

14:56 Information Diet

16:03 How I Curate My Feed

22:11 Conclusion

Links:

• James' video about abandoning his huge YouTube channel
• The Dopamine Nation video
• Me and my wholesome Twitter feed

When you're trying to be productive, you're doing something that is making you less productive and more prone to procrastination.

Join the Introspective Writing course waitlist here: https://shanemelaugh.com/iw-signup/

My approach to work and productivity has changed a lot over recent years. What I've found is that there is a way to try less hard, to be less stressed, to feel less pressure and as a result, get more done, much more easily.

As I've explored this, I found something really surprising: when we procrastinate, we are not actually trying to avoid the difficulty of the task in front of us. The discomfort and suffering we're trying to avoid is actually entirely self-inflicted. But you have to pay really close attention to notice this.

So today, let's look at how you can discover this in yourself and how you can stop self sabotaging in this particular way.

Chapters:

00:00 Intro

00:41 Higher Ice Cream Probability

01:41 Trying Hard to Fall Asleep

02:26 Why Trying to Work Hard Doesn't Work

04:03 What You're Really Avoiding

04:55 Is Hard Work Actually Hard?

05:54 What this Means About Procrastination

07:36 Lack of Clarity

09:12 Putting it Into Practice

11:05 Where Does All This Tension Come From?

11:51 How to Unclench

13:32 My Best Performance Comes When I Try Less

15:02 What to Do Next

Join my newsletter here: https://shanemelaugh.com/newsletter/

Tweet from the video: https://x.com/RomeoStevens76/status/1455068457091756034

There's a lot of talk about "processing emotions" and most of it is frankly unhelpful. As someone who used to suffer from depression a lot, dealing with heavy emotions has been an important topic in my life. I've found that most of what people do to "process" emotions is really just avoiding emotions, with extra steps.

I've also found that NOT processing emotions comes at a steep cost. We become emotionally bogged down and it becomes a burden on all aspects of life. Also, this all starts way further back, when we make the mistake of being overly attached to labels of "good" and "bad" emotions.

In this video, I share what DOESN'T work as well as the only thing I've ever found that DOES actually work for processing emotions and relieving yourself from that emotional burden.

Want to learn Introspective Writing? Get on the waitlist here: ⁠https://shanemelaugh.com/iw-signup/

00:00 Intro

01:17 The Conveyor Belt of Emotions

02:09 The most unhelpful story about emotions

04:13 Should you feel bad about your "bad" emotions?

07:00 The same emotions keep coming around

08:37 Why process emotions?

09:50 The dreaded quiet evening hours

11:44 Numbing as a response to emotions

12:25 The problem of pseudo-therapy in everyday life

16:06 "Processing" but actually avoiding

17:00 Breathwork and nervous system regulation

18:25 Somatic processing

20:04 The only thing that actually works

20:38 Example of "opening the box"

23:08 The internal motion of non-resistance

25:01 How to tell that real processing has happened

25:58 Thankfully, we have grief

27:34 My experience of learning the process

28:37 Thankfully, we have fear

29:33 Letting go of resistance

32:09 What about the REALLY BAD emotions?

34:40 Different ways to open the box

36:29 The Surprise Factor

37:43 Feeling happy for no reason at all

39:19 The long term effects are pretty great

41:40 How much joy do you allow in your life?

43:47 My attempt to change your life

46:35 Introspective Writing as a tool for awareness

How We Create Our Courses and Launch Them #marketing #coursecreation #creator

What questions do you have about doing your own course launch? Chapters 00:00 - Intro + What We've Actually Done Ourselves 01:46 - BIGGEST MISTAKE Everyone Makes in Launching Their Course 04:08 - How to Create Your Course With Your Audience 06:01 - How I Created the Focus&Action Productivity Course 07:02 - How to Get Your Audience to Tell You What Course to Make 10:10 - How I Turn My Audience's Problems into Winning Offers 13:59 - Everyone Has This Problem & How to Overcome it 18:57 - Pillar #1 - Understand Your Audience & Their REAL Problems 21:10 - Different Launch Methods & Basic Principles of Course Launches 26:05 - The Intention Behind Your Course Launch Matters 30:33 - KLT + Abundance Mindset + Helping People 32:03 - Never Be Desperate, Have The Celebrity Frame 37:37 - Do It YOUR Way & Find The Overlap With What Works 40:31 - Have a System for Capturing Testimonials 42:26 - Get Testimonials Before You Even Launch Your Course 45:01 - Social Proof & Testimonials are KING 49:11 - How Much Do Techniques, Tactics & Strategy Matter? 54:53 - Examples of How We Did Different Course Launches 56:01 - What Questions Do You Have For Us? 57:33 - Be OK With Knowing That You're Not Perfect

Email us at hello@ikario.com if you have questions about How to Do a Course Launch

In this episode, we delve into our content creation system, emphasizing the importance of generating and validating ideas while ensuring alignment with audience interests. Join us as we navigate the challenges of standing out in a saturated content landscape, discuss the significance of audience engagement, and share tips on overcoming perfectionism in your content creation journey. Key Topics Systematic Approach to Content Creation: Learn about the need for a systematic approach and discover how low-cost Facebook ads can be valuable tools for idea validation. Standing Out in a Saturated Landscape: Explore strategies to stand out in a crowded content space and understand the importance of refining content ideas through audience engagement. The 80% Rule: Overcome perfectionism by focusing on critical elements like storytelling and emotional appeal, adhering to the 80% rule. The 20% Rule: Prioritize impactful aspects such as clarity, emotional appeal, and storytelling, and learn how they contribute to successful content creation. Discover the benefits of producing content in rounds of 10 for evaluation and improvement. We emphasize the importance of strategic execution, building authority, and engaging your audience. Join the 21 Day Content Creation Challenge: To facilitate your improvement, we present a three-week content creation challenge. The goal is to produce five short-form content pieces per week. You will receive the content blueprint system, recipes, and strategies to overcome barriers, build momentum, and establish a personal brand. The challenge kicks off in the first week of December, concluding just before the last week of the month. Challenge Highlights: Content Blueprint System: Receive a comprehensive system, including recipes and strategies for effective content creation. Accountability and Feedback: Overcome content creation barriers with accountability and feedback, fostering rapid idea validation. Bonuses: Early sign-ups enjoy bonuses such as a strategy call and a Facebook ads masterclass. Embark on this transformative journey to enhance your content creation skills and make a meaningful impact. Visit https://focusandaction.com/content to sign up for the three-week challenge. Let's create compelling content together! Previous Episodes: 1 - https://youtu.be/v8JHmy5JegE 2 - https://youtu.be/nAz5WTB-8tI Chapters 00:00 - Validating your content ideas 02:35 - Low Cost Facebook Adverts 06:00 - How to find headlines 08:11 - Talking to People 14:00 - What do people care about 16:00 - I'm not good enough 20:00 - Identify the 20% that matters 22:17 - Get off the endless hamster-wheel 25:42 - Strategic Execution 32:24 - Importance of Feedback 35:53 - 21 Day Content Challenge 43:12 - focusanndaction.com/content

Get 3x Free Content Recipes: https://focusandaction.com/recipe Previous Episode: • Content Consistency while Successfull... 🚀 Unlock the secrets to explosive content growth! 🚀 Join us in this insightful discussion where we share our journey as content creators, revealing strategies that led to massive follower gains (from scratch) in diverse niches. Learn about organic community building, the power of personal branding, and the successful of content creation experiments. Discover the SSC model (Strategic, Sufficient, and Consistent) for content marketing success and explore the challenges of consistent content creation. The SSC Model: • The 3 Keys to Achieving Your Goals 00:00 - Grow your Brand with Content Fast 03:57 - Personal Brand Videos create Authority 06:10 - The SSC Model: Sufficient & Consistent 09:41 - A Lack of Strategy 14:08 - Strategy 1: Relative Positioning A 19:42 - Strategy 1: Relative Positioning B 22:22 - Content Recipes 27:58 - Strategy 2: Systematic Improvement 30:04 - (1) Focus on the Essentials 33:51 - (2) Self Review 40:40 - (3) Get Feedback 43:04 - The Content BluePrint 🔑 Key Takeaways: - Importance of personal branding in content creation. - Leveraging video content for authority. - Crafting a unique voice and standing out in your niche. - Content recipes for structured creation, featuring the "I tried X" approach. - Adapting to trends and influencing them as you gain authority. - Systematic improvement: Focused efforts, essentials, and constructive feedback. - Building a backend for business success without a full-time commitment to content. The SSC Model: • The 3 Keys to Achieving Your Goals Get 3x Free Content Recipes: https://focusandaction.com/recipe 🎙️ Dive deep into the world of content creation with insights on contrarian vs. aligned positions, avoiding generic content with ChatGPT, and positioning within your niche. Uncover the systematic Content Blueprint we have used several times for content creation success and gain practical tips for overcoming obstacles. Don't miss out on this guide to strategic and impactful content that resonates with your audience! 🌟 #contentcreation #DigitalMarketing #YouTubeSuccess #PersonalBranding

Get the Focus 90 Protocol: https://focusandaction.com/f90/ Previous Episode, Time Management Secrets: https://youtu.be/tlrlQHhQMUg In this podcast episode, we explore the art of maintaining consistent content creation and the common fears that hinder this process. Shane, drawing from his extensive experience in content creation, shares valuable insights, including his recent successful venture that kickstarted with daily content on TikTok, resulting in a substantial and engaged audience. The primary message is clear: consistent content creation yields desired outcomes. The episode delves into the prevalent fear that often hampers people from creating content regularly, frequently stemming from perfectionism. Overcoming this fear is as simple as starting with daily publishing. Tune in for a thought-provoking conversation on the significance of consistent content creation in reaching your objectives. 00:00 How to create Content Consistently 02:07 The Fear of Creating: Perfectionism 03:38 Why "Publish Daily" is a Solution 06:11 Overcoming Resistance to Shorts 08:25 Short Form Media Strategy (Video & Writing) 14:41 Imposter Syndrome 20:00 Follow a Recipe 23:27 Batch your Process 28:29 Commit to Bad First Drafts 31:09 Constraints & Creativity 33:09 The 80% Rule 37:05 Repetition of Ideas 38:34 Content: The Infinite Game 40:41 The Skill Creates the Outcome Get the Focus 90 Protocol: https://focusandaction.com/f90/ Previous Episode, Time Management Secrets: https://youtu.be/tlrlQHhQMUg Visit our website: https://ikario.com/

F90 Protocol Free Training: https://focusandaction.com/f90 Want help Goal Setting? Sign up for a Free Coaching Call: https://focusandaction.com/gameplan/ We've been getting a many questions about time management, lately. And it's no wonder, really. We live in an overwhelming world where everyone receives far more input than they can possibly handle. And so we end up with too much to do, repeatedly arriving at the end of the day wishing for more hours. In this episode, we delve deep into the heart of the matter, exploring the misconception that time management is solely about scheduling and time-boxing. Rather, it's about setting priorities, learning to say no, and managing your personal energy levels. Join us as we challenge the typical, surface-level solutions often found on YouTube and elsewhere, and instead, aim to address the core issue behind time management challenges. We're here to provide you with practical insights and strategies to help you reclaim control over your time and find the balance you seek. Resources & links: F90 Protocol Free Training: https://focusandaction.com/f90 Book 1 - No More Mr. Nice Guy by Robert A. Glover Book 2 - Not Nice: Stop People Pleasing by Aziz Gazipura Book 3 - Slaying Your Fear by Adam Smith Book 4 - The Almanack Of Naval Ravikant by Eric Jorgenson