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Welcome to the weekly recap, Business Athlete NationWe tackled everything from time mix-ups to snooze-button battles—and threw in a few Ziploc burger jokes for good measure. Keith “discovered” daylight savings a week early, giving the crew plenty of roasting material. We also got real on issues ambitious men live with: why morning routines really fail, how to beat procrastination, and the art of setting goals that actually matter. Along the way, Jon flexed his “elite” 2:40 AM wake-up, Kristina called out fake hustle, and Marty kept it real, as always. Whether you’re looking to build a morning routine that sticks or just need a laugh, this week’s highlights have something for everyone. Let’s get at it.HIGHLIGHTS FROM THE MORNING LOOPTime Traveling, Early Flexing, and a Whole Lot of RoastingKeith “found” an extra hour last week after mistakenly living on daylight savings time—a full week early. The crew couldn’t get enough of it. Jon was up at 2:40 AM, flexing his “elite” circadian rhythm, only for Kristina to roast him—Brooklyn style—for claiming early rising as some kind of Olympic feat.Marty threw in his classic reality check: people wouldn’t stress about an hour if they actually had something meaningful going on. Kristina backed him up, adding, “If you’re actually doing something, you won’t care about the time—or lose it.”Big goals take focus, a little grit, and a sense of humor for when you end up living life an hour off.Knobs, Ziplock Burgers, and ProcrastinationKeith couldn’t keep a straight face as he tried to kick off Tuesday’s, especially when he introduced Felix, the new “guy on the knobs.” Jon turned “knob” into a string of sack jokes that spiraled from “ball jokes” to golf games involving Ziploc bags and burgers. Marty, the ever-practical one, jumped in to bring order, reminding Keith to at least say good morning before launching into locker-room banter.Kristina laughed, saying Jon’s got the personal brand of “meat in a Ziploc”—and Jon owned it, adding, “It’s just my way of life!” By the end, Keith was back on track, diving into the show’s focus: Tackling procrastination with humor, accountability, and just the right amount of chaos to get everyone moving.Bell Peppers and Relationship Advice Gone WildTurns out, some folks in the UK are allegedly using red bell peppers to signal they’re open for, let’s say, extra companionship. Cue Jon’s outrage: “If you’re married, what are you doing looking to cheat? Just get a divorce!” Marty laughed, pointing out the dangers of innocent shoppers picking up peppers for a recipe and accidentally “sending signals.”Meanwhile, Jon’s still hooked on Rich Ingram’s old “Rico Suave” hair and asked Keith for a wig to match the infamous flow. Marty set the record straight: “Those aren’t locks!” Rich? He took it in stride, joking he’s ready for a wig-styling episode.Snooze Buttons, Pizza Ovens, and Versace ShadesKeith opened Thursday’s show by challenging everyone to ditch the snooze button and every “mental surrender” that goes with it. He had Jon, Marty, and Kristina backing him up—calling out every excuse that keeps people under the covers. Jon and Marty reminded everyone that building discipline starts with small wins, like grabbing a glass of water the moment you wake up. “You can’t talk the talk if you don’t walk it,” Marty added.The team’s own stories kept it real: Jon had a pizza oven at his Mexico house just for friends (he doesn’t even eat pizza), and Keith had converted his basement bar into a gym. Choose habits that serve the big goals in your life—one small win at a time.Morning Mind Games and Winning the First 90 Minutes of Your DayThe real reason most people’s morning routines fail? It’s not discipline, it’s mindset. Keith, Jon, Marty, and Kristina agreed that the biggest enemy of a powerful morning is those little negative thoughts that creep in before you’re even out of bed. If you wake up with negative momentum, it can spiral into a bad day, month, or even year.Too many people wake up without intention, just “wandering like a ship without a destination,” as Jon put it. Keith admitted he’d faced it that morning too, working out the tension with a run, focusing on his feet and breath to get his head right. Each team member shared a ritual—small, intentional moves—that can transform a messy start into momentum for the day.ACCOUNTABILITY CHECK-IN OF THE WEEKIs Your Morning Routine Yours?👉 Follow the Chief Baplete, Keith Bilous, on Substack or LinkedIn for daily accountability check-ins.CENTER STAGE HIGHLIGHT OF THE WEEKBeat the Snooze, Beat ProcrastinationMaja Walczak went from invisible to impactful in the SEO world. When AI disrupted her translation business, she pivoted to SEO, even pushing through her discomfort with social media.Maja’s morning hack? Keep phones out of the bedroom to avoid snoozing....
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