エピソード

  • Stress-Free Social Media Strategies for Short-Term Rental Hosts with Brianne Hamilton
    2025/01/28
    Struggling to create engaging content for your short-term rental business? Take a deep breath—you’re not alone! As a real estate investor, Airbnb host, and social media strategist, Brianne knows exactly how to make an impact online without spending hours glued to your screen. In this episode, Brianne shares her best-kept secrets for showing up authentically, saving time, and creating content that truly connects with your audience. She’s spilling the tea on everything from content creation hacks and the magic of Facebook groups to beating the dreaded comparison trap. You’ll also hear all about Brianne’s signature “STAY” content framework and her favorite tools for batching posts like a pro—because who doesn’t love a little extra time back in their day? If social media has ever felt like a constant source of stress, this conversation will flip the script. Brianne’s actionable tips will help you simplify your strategy, grow your audience, and turn them into followers (and future guests!). It’s time to take the guesswork—and the overwhelm—out of your social media game! Let’s dive in and make it happen! HIGHLIGHTS AND KEY POINTS: [02:30] A short introduction about our guest Brianne Hamilton [04:36] How Brianne uses her creativity and corporate skills to grow her short-term rental business [07:53] How can short-term rental hosts use the "STAY" framework to create meaningful and manageable social media content [13:37] Balancing the "STAY" content pillars for consistent and engaging social media posts [14:51] How can short-term rental hosts turn social media comparison into a strategy for improvement and engagement [17:33] Brianne’s insight in leveraging social media inspiration and collaborations to improve content and boost engagement [19:54] Brianne’s thoughts and recommendations on creating a social media content calendar in advance [22:18] The benefits of using third-party scheduling tools for short-term rental social media [25:36] Brianne’s top tools short-term rental hosts can use to enhance social media content creation [29:01] Some common challenges short-term rental hosts face with social media content creation [31:10] Brianne’s tips to overcome the challenges of creating social media content and effectively grow audience [39:20] The lightning round Golden Nuggets: “One of the biggest hurdles I hear from people is that they don't have time to do this. So one of the main things I look to just drive home is it's really just about being consistent with what you can give to it.” “Do what you can. Don't criticize, don't judge yourself. Don't think, oh, it's not good enough. Done is better than perfect. Nobody's looking for perfection.” Let’s Connect! Facebook: https://www.facebook.com/profile.php?id=695800536 Instagram: https://www.instagram.com/junctionhousegetaways/ Website: https://www.junctionhouse.co/ Enjoyed the show? Subscribe, Rate, Review, Like, and Share!
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    46 分
  • Social Media Secrets Every Host Must Know with Marissa Schulze
    2025/01/21
    Ready to make your Airbnb and short-term rental bookings soar? Don’t miss our latest podcast episode featuring social media expert Marissa Schulze! Marissa’s mission is simple: to help Airbnb hosts and short-term rental owners harness the power of social media to attract more guests and grow their businesses. In this must-listen episode, she reveals insider tips and actionable strategies to elevate your social media game and turn your online presence into a booking magnet. Discover why a strong social media strategy is essential for today’s Airbnb hosts and how you can use it to showcase your property’s unique appeal. Marissa shares her proven framework for crafting story-driven, engaging posts that captivate potential guests. She also breaks down which social platforms are the most impactful for short-term rental success and how to leverage collaborations to amplify your reach and build your following. Whether you’re a seasoned Airbnb host ready to take your bookings to the next level or a newcomer eager to stand out in a competitive market, this episode is packed with actionable insights tailored for short-term rental success. Tune in now to hear Marissa’s expert advice and start maximizing your bookings through social media today! HIGHLIGHTS AND KEY POINTS: [03:09] A short introduction about our guest Marissa Schulze [05:32] Why Social Media Marketing is important for short term rental hosts in today's landscape [07:23] Marissa shares her best practices when creating content for social media [11:23] Marissa discusses storytelling techniques to elevate social media content [15:47] Strategies for creating consistent and engaging content for social media [18:03] Marissa shares insights on the cost and logistics of hiring a professional to build a property content library [20:02] Marissa’s practical tips on creating engaging video content for social media [21:40] How often should you update your content library [23:14] What social media platforms are most impactful for short-term rental hosts [25:24] Marissa’s perspective on social media collaboration and how it “changes the game” [28:57] The importance of targeting the right audience through influencer collaborations [31:09] Marissa shares the 80/20 rule for content creation [32:53] The power of answering common guest questions through storytelling on social media [36:50] Marissa’s advises on repurposing content across platforms [39:03] Marissa shares advice on how often short-term rental hosts should post on social media [40:20] Marissa’s advises for short-term rental hosts on building a beautiful social media feed and running ads [42:53] The lightning round Golden Nuggets: “Collabs change the game.” “It is extremely important to make sure that the influencer has the audience that you are targeting.” “Just keep going.” “I don't have to know everything. I need to use my God given talents and my work experience and learn along the way, but apply the skill sets I already have and leverage that.” “You never treat anybody differently. It doesn't matter where you are in life, where they are in life, you are the same person to everyone, every day.” Let’s Connect! Instagram: https://www.instagram.com/haymakermarketing/ Website: https://www.haymakersocial.com/ Enjoyed the show? Subscribe, Rate, Review, Like, and Share!
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    59 分
  • Debunking Short-Term Rental Myths with Beata Lorinc
    2025/01/14
    Ready to rethink everything you thought you knew about Airbnb and short-term rentals? In this eye-opening episode, I sit down with Beata Lorinc, a seasoned short-term rental expert, to shatter the biggest myths in the industry. Drawing from her years of hands-on experience, Beata and I challenge the conventional wisdom that often misguides hosts and Airbnb entrepreneurs alike. From the supposed "must-haves,” we discuss the operational truths that truly boost Airbnb profitability and guest satisfaction. Whether you're a seasoned Airbnb host or just launching your short-term rental journey, this episode is packed with actionable insights to elevate your business. Get ready to learn proven strategies and hard-earned lessons to help you navigate guest expectations and maximize your property’s potential. Don’t miss this candid conversation that challenges the status quo and shows you how to build a short-term rental business that aligns with your goals, lifestyle, and long-term success. Tune in now and transform your Airbnb strategy! HIGHLIGHTS AND KEY POINTS: [03:20] A short introduction about our guest Beata Lorinc and her experiences in managing both self-owned and client-owned properties [07:14] Beata dispels the number 1 myth in the short-term rental industry [10:53] How Beata how approaches the choice of towel as part of her overall design and operational strategy [14:14] Beata’s perception of white linens and towels as a necessity in short-term rentals [17:22] The myth surrounding welcome baskets in short-term rentals [21:59] Beata dispels the myth of having coffee bars or a wide range of coffee options is essential [26:57] The myth of passive income in short-term rental management [29:20] The misconceptions on self-managing and property managers [32:47] Beata’s journey and evolution of how she became a successful vacation rental property manager [35:31] The importance of making business and life decisions that align with one's current season of life [39:22] Beata’s strategies for maximizing profitability in short-term rental business [51:20] The lightning round Golden Nuggets: “I will always err on operations slightly over esthetics, where some others would pick esthetics over operations.” “It's important that as we are setting up our properties, we're thinking like consumers.” “You can get five star reviews by focusing on the foundational elements. When you nail that, you're setting yourself up for success in your business.” “Even if you have the right skills and you have the time, if it doesn't light you up, if you don't enjoy it, don't do it.” “If you make it a habit to pay attention to your income and your expenses on a monthly basis, at a minimum, I have a feeling you're going to see improvement, because what gets measured gets improved.” Enjoyed the show? Subscribe, Rate, Review, Like, and Share!
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    1 時間 5 分
  • From Chargebacks to Comebacks: How Kara Margraf Mastered the STR Game
    2025/01/07
    Curious how to tackle the toughest challenges in your Airbnb or short-term rental business? In this episode, I’m joined by Kara Margraf, a nurse-turned-condo owner, who shares her inspiring journey from discovering the magic of Gulf Shores, Alabama, to navigating the highs and lows of vacation property ownership. Kara’s story is packed with real-world lessons that every Airbnb host and short-term rental owner needs to hear. From a difficult chargeback battle to crucial financial and legal hurdles, Kara reveals the essential strategies that helped her protect her business. Her secret weapons? Clear policies, rock-solid documentation, and a commitment to authentic hosting that builds trust and creates unforgettable guest experiences. But that’s just the beginning. Kara also pulls back the curtain on how she balances family life while running her short-term rental business. We discuss the power of building a reliable team and how communication and systems are the secret sauce to a smooth operation. Whether you’re launching your first Airbnb or scaling your short-term rental empire, this episode is a goldmine of actionable tips, inspiring stories, and expert advice. Don’t miss out on the chance to learn from Kara’s invaluable experience. Tune in now and get ready to level up your short-term rental success! HIGHLIGHTS AND KEY POINTS: [02:05] A short introduction about our guest Kara Margraf [03:32] How Kara got started and how she selected her market [10:10] The challenges Kara faced in her journey as a short-term rental host and how she navigated them [14:15] Kara shares her experience and thoughts on genuine hosting and how it is vital for building strong guest relationships and a positive experience [20:15] The value of building systems and a reliable team around your short-term rental business [24:01] Kara shares her experience dealing with a chargeback issue as a short-term rental host [33:05] The serious issue of chargebacks and fraudulent activity that can happen in the short-term rental industry [36:26] The importance of maintaining professional standards and implementing security measures [38:26] Kara discusses the challenges and dynamics of running a business with her spouse [44:28] The lightning round Golden Nuggets: “Don't go into it if you think that it's going to do it by itself. You have to have a heart for taking care of people.” “My biggest piece of advice is learning to host your guests. It doesn't happen overnight. You're not going to do it perfectly from the beginning. You're going to do your absolute best.” “Surround yourself with a good group of people.” Enjoyed the show? Subscribe, Rate, Review, Like, and Share!
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    55 分
  • Turning Large Airbnbs into Cozy Retreats: Jen Arkell’s Design Secrets
    2024/12/31
    What’s the secret to designing and furnishing large vacation rentals that feel inviting and functional for big groups? In this episode, I sit down with Jen Arkell, a homeschooling mom of seven and a creative force in transforming oversized short-term rentals into warm, welcoming retreats. Jen shares her expert strategies for staging and interior design, tailored to Airbnb and short-term rental properties. From creating functional spaces that cater to large groups to stocking kitchens with must-have essentials, she reveals the small details that make a big difference. Jen also dives into the personal side of her journey, opening up about how she balances running big design projects with homeschooling and family life. With faith as her foundation, she shares how she’s overcome challenges and made the design process a family affair. This episode is packed with practical tips and heartfelt stories that will inspire Airbnb hosts and short-term rental owners alike. If you’re ready to take your vacation rental design to the next level, don’t miss this conversation. Listen now and learn how to create spaces that not only look stunning but feel like home. HIGHLIGHTS AND KEY POINTS: [02:41] A short introduction about our guest Jen Arkell [04:57] Jen’s approach to designing large vacation rentals or expansive properties [07:02] What are the key considerations when furnishing a kitchen for large vacation rental properties [10:01] Jen walks us through her process of designing large vacation rental properties [12:55] How Jen manages the receiving and labeling of shipments for property staging [15:20] Jen explains how she intuitively designs large vacation rental spaces despite not having formal interior design training [17:40] How Jen and her husband balance budget and functionality to furnish large vacation rentals, and create a comfortable, high-quality guest experience [23:41] Jen’s approach in designing vacation rental properties with events in mind [25:06] Jen advice to those new to staging and furnishing large properties [26:42] How Jen balances homeschooling, raising her kids, and managing a short-term rental business [28:51] Jen's way of involving her kids in property setup and fostering a family-oriented work environment [33:39] Jen shares how she gets to know her cleaners builds strong relationships with them [36:00] How Jen personally deals with stress [39:05] The lightning round Golden Nuggets: “Start small, and scale from there.” “Show yourself grace when you can't always find that exact piece that you want to find; in the end, it'll come together.” “When you pour into the kids you and you're pouring into your family, there's a natural outward flow of being on the same team so that you can manage what you need to do.” “I truly know the Lord has His hand and everything allows everything to happen for a reason, and those are the most beautiful moments.” Enjoyed the show? Subscribe, Rate, Review, Like, and Share!
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    47 分
  • The Power of OwnerRez: Insider Tips and Insights with Jen Pearman
    2024/12/24
    Are you ready to supercharge your Airbnb or short-term rental business? In this episode, I sit down with Jen Pearman, the dynamic onboarding manager at OwnerRez, to reveal how this game-changing platform can revolutionize your rental operations and become a powerhouse tool for your success. This episode is all about the "how" and the "why" of OwnerRez—and Jen delivers! We’re diving headfirst into the platform’s standout features, like its intuitive booking management, streamlined automation, and powerful reporting tools designed to help you run your Airbnb or short-term rental business with more efficiency and ease. We pull back the curtain on what truly makes OwnerRez a standout choice for hosts and property managers. From exclusive support resources to behind-the-scenes development insights, you’ll learn how this platform’s user-first approach keeps it ahead of the curve in the ever-evolving world of short-term rentals. But it doesn’t stop there. Jen shares exciting updates and reveals how OwnerRez stays at the forefront of the vacation rental industry by listening to user feedback and continuously enhancing its features. If you’re looking for a solution that grows with your Airbnb or short-term rental business, this is it! Tune in now and discover how OwnerRez can be your secret weapon for short-term rental success! HIGHLIGHTS AND KEY POINTS: [02:01] A short introduction about our guest Jen Pearman and her career’s journey in the vacation rental industry [06:41] The core values and culture at OwnerRez and how they align with Jen’s work experience there [10:19] Jen explains how OwnerRez addresses concerns about the platform’s setup complexity [14:11] OwnerRez's extensive support resources for new and existing users [18:32] Jen discusses significant updates that have recently been released in OwnerRez [19:56] Jen explains the Push Notifications feature recently added to OwnerRez [24:15] Jen’s advice to someone considering OwnerRez versus other property management systems in the market [26:20] The lightning round Golden Nuggets: “Being people first, that's at the heart of what we do.” “Establishing core values in your business is one of the biggest gifts that you can give to your future self.” “You'll get there. There's a lot to know, but you'll get there.” “You talk about internal pep talk, but that's a very real thing, the talk that we have going on inside of our minds. We have millions of thoughts every day, and the vast majority of those thoughts in most people are negative, right? And so when we understand the power of our minds and the power of that self-talk, it can be life changing.” Want to give OwnerRez a spin and see what all the buzz is about? Click here to sign up for an account and experience the magic for yourself! Full disclosure — if you sign up through this link, I may earn a small commission. Think of it as your way of supporting more awesome content like this (and I’ll be doing a little happy dance on my end)! Enjoyed the show? Subscribe, Rate, Review, Like, and Share!
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    37 分
  • Midterm Rentals: Revolutionizing Your Real Estate Strategy with Katie Lyon
    2024/12/17
    Are you looking for a game-changing strategy to boost your real estate investments? In this episode, I sit down with Katie Lyon, a marketing expert and savvy midterm rental investor, to explore how midterm rentals can transform your investment journey. Katie shares her personal story of how she and her family unexpectedly ventured into midterm rentals and quickly scaled their portfolio to success.You'll discover why starting small is often the key to building a solid foundation and how Katie identifies the best properties while fostering valuable relationships with landlords. We’ll dive deep into the operational differences between midterm and short-term rentals, with Katie offering expert advice on managing remote properties, overcoming HOA challenges, and streamlining day-to-day operations. If you're considering midterm rentals but don't know where to begin, this episode is packed with actionable insights that will help you rethink your investment strategy. Tune in to find out how midterm rentals could be the game-changer your portfolio needs! HIGHLIGHTS AND KEY POINTS: [02:06] A short introduction about our guest Katie Lyon [03:23] Katie's journey into real estate investing and how she got started with MTRs [06:00] How Katie started and built her real estate investment portfolio [09:23] Katie’s approach to selecting and securing properties for rental arbitrage [11:01] Katie’s strategy for negotiating with landlords to approve rental arbitrage agreements [13:17] What are the key factors Katie looks for in a potential partner [16:20] Katie’s real estate portfolio and her approach to balancing property types and sizes [18:12] The importance of understanding one's personal risk tolerance in real estate investing [19:21] What is “hybrid approach” to renting and how this strategy can benefit property owners [23:25] The key operational differences between that short term and mid term strategy [26:58] Katie talks about the difference between Furnished Finder and Airbnb for midterm rental hosts [29:01] Katie discusses their process for evaluating potential tenants as midterm rental hosts [30:36] What are the challenges that Katie faces and how she navigates them as a remote property host [32:37] Katie explains how she manages accesses to rental arbitrage units [34:25] Katie’s view of townhomes within HOAs and their benefit to her rental properties [37:58] Katie talks about her insurance provider for her rental properties [39:18] Katie’s advice for beginners in midterm rentals [40:49] The lightning round Golden Nuggets: “You have to position yourself like you are giving us just as much value as you're getting.” “What I like operationally about midterms is it's just so simple.” “Learn until you're just comfortable enough and then try.” “I think so often people feel stuck because they're waiting for that perfect time, you know? And the truth of the matter is, there's never going to be a perfect time.” “Worrying is one of the most grossly underestimated wastes of time and energy, because worrying gets you nowhere.” Enjoyed the show? Subscribe, Rate, Review, Like, and Share!
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    52 分
  • Unstoppable Entrepreneurship: Tiffany Katuls' Secrets to Thriving in Airbnb & Beyond
    2024/12/10
    Ever wondered how to juggle multiple businesses without losing your balance? I’m thrilled to introduce Tiffany Katuls—an unstoppable force in the world of entrepreneurship. With her bold vision and relentless drive, Tiffany has built an impressive reputation across multiple industries (including owning and managing a portfolio of short-term rentals on Airbnb). And today she’s revealing the strategies that have propelled her to extraordinary success. Tiffany’s journey is nothing short of inspiring. From thriving in short-term rentals to mastering franchising, and co-owning a mortgage company with her husband, she has proven that entrepreneurial potential knows no limits. In this episode, she’ll share the insider secrets and actionable strategies that fueled her rise to the top. Curious how to lead a dynamic team while still prioritizing self-care? Tiffany pulls back the curtain on how she manages it all—achieving incredible success while maintaining balance. This is an episode you can’t afford to miss! Tiffany’s story, insights, and practical advice will captivate, motivate, and empower anyone ready to elevate their entrepreneurial journey. Tune in for an exclusive look at Tiffany’s path to success and leave with the tools you need to unlock your own potential! HIGHLIGHTS AND KEY POINTS: [01:53] A short introduction about our guest Tiffany Katuls and her transition to being a real estate investor and business owner [03:54] Tiffany talks about her massage franchise business and how she was drawn in by the brand's promise [07:10] Tiffany shares that her short-term rental portfolio located across several prime locations and how she chose her markets [10:06] Tiffany discusses how they expanded their mortgage company that specializes in financing options for STR property investments [12:45] The biggest misconceptions that Tiffany’s clients have when seeking a mortgage for rental properties [14:17] How Tiffany balances a busy life with multiple businesses [19:08] Tiffany shares her approach to hiring and building a successful team [22:34] How Tiffany handles mistakes or lapses in performance from her team members across her various businesses [25:22] The importance of self-care and how Tiffany manages the mental load of her multiple responsibilities as a business owner, wife, and mom [28:10] Tiffany shares how her children may eventually get involved in her businesses [32:33] Tiffany shares her advice for someone considering starting a new STR business while still balancing their current corporate job [35:50] The lightning round Golden Nuggets: “The number one question I get everyone who meets me is like, how are you doing it all? That means time blocking. So for me that's really important. And I would say step two that's really important is delegation.” “Delegate to elevate.” “You hire by your core values, and you fire by your core values.” “Mistakes obviously happen, and we consider them teaching moments.” “...As women, we can teach our kids amazing lessons when we're not even trying, we're leading by example and teaching them valuable things that they'll keep with them always.” Let’s Connect! Facebook: https://www.facebook.com/tkatuls Enjoyed the show? Subscribe, Rate, Review, Like, and Share!
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    46 分