The STR Sisterhood

著者： Stacey St. John
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  • サマリー

  • Whether you’re brand new to Airbnb or an experienced Superhost, you’re giving yourself the gift of financial freedom and FUN when you enter the short-term rental space. If there’s anyone who knows this, it’s Stacey St. John. She built a 7-figure STR portfolio in less than two years and was able to leave her W2 thanks to the earnings from her properties. Today, she’s living the life she was always meant to live – on her terms. And on her new podcast, The STR Sisterhood, she’s sharing how you can, too! On this show, it’s all about you and your short-term rental journey. You’ll hear actionable advice from industry experts as well as inspiring stories from real women about their experiences, achievements, frustrations, and challenges…and how they’ve managed to turn their short-term rental dreams into reality. If you’re an ambitious woman who’s looking to have a 5-star Airbnb business on your hands without having to sacrifice the things you love, then tune in every week for all the goodness!
    Stacey St. John
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あらすじ・解説

Whether you’re brand new to Airbnb or an experienced Superhost, you’re giving yourself the gift of financial freedom and FUN when you enter the short-term rental space. If there’s anyone who knows this, it’s Stacey St. John. She built a 7-figure STR portfolio in less than two years and was able to leave her W2 thanks to the earnings from her properties. Today, she’s living the life she was always meant to live – on her terms. And on her new podcast, The STR Sisterhood, she’s sharing how you can, too! On this show, it’s all about you and your short-term rental journey. You’ll hear actionable advice from industry experts as well as inspiring stories from real women about their experiences, achievements, frustrations, and challenges…and how they’ve managed to turn their short-term rental dreams into reality. If you’re an ambitious woman who’s looking to have a 5-star Airbnb business on your hands without having to sacrifice the things you love, then tune in every week for all the goodness!
Stacey St. John
リーダーシップ 経済学
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エピソード
  • Stress-Free Social Media Strategies for Short-Term Rental Hosts with Brianne Hamilton

    Stress-Free Social Media Strategies for Short-Term Rental Hosts with Brianne Hamilton
    2025/01/28
    Struggling to create engaging content for your short-term rental business? Take a deep breath—you’re not alone! As a real estate investor, Airbnb host, and social media strategist, Brianne knows exactly how to make an impact online without spending hours glued to your screen. In this episode, Brianne shares her best-kept secrets for showing up authentically, saving time, and creating content that truly connects with your audience. She’s spilling the tea on everything from content creation hacks and the magic of Facebook groups to beating the dreaded comparison trap. You’ll also hear all about Brianne’s signature “STAY” content framework and her favorite tools for batching posts like a pro—because who doesn’t love a little extra time back in their day? If social media has ever felt like a constant source of stress, this conversation will flip the script. Brianne’s actionable tips will help you simplify your strategy, grow your audience, and turn them into followers (and future guests!). It’s time to take the guesswork—and the overwhelm—out of your social media game! Let’s dive in and make it happen! HIGHLIGHTS AND KEY POINTS: [02:30] A short introduction about our guest Brianne Hamilton [04:36] How Brianne uses her creativity and corporate skills to grow her short-term rental business [07:53] How can short-term rental hosts use the "STAY" framework to create meaningful and manageable social media content [13:37] Balancing the "STAY" content pillars for consistent and engaging social media posts [14:51] How can short-term rental hosts turn social media comparison into a strategy for improvement and engagement [17:33] Brianne’s insight in leveraging social media inspiration and collaborations to improve content and boost engagement [19:54] Brianne’s thoughts and recommendations on creating a social media content calendar in advance [22:18] The benefits of using third-party scheduling tools for short-term rental social media [25:36] Brianne’s top tools short-term rental hosts can use to enhance social media content creation [29:01] Some common challenges short-term rental hosts face with social media content creation [31:10] Brianne’s tips to overcome the challenges of creating social media content and effectively grow audience [39:20] The lightning round Golden Nuggets: “One of the biggest hurdles I hear from people is that they don't have time to do this. So one of the main things I look to just drive home is it's really just about being consistent with what you can give to it.” “Do what you can. Don't criticize, don't judge yourself. Don't think, oh, it's not good enough. Done is better than perfect. Nobody's looking for perfection.” Let’s Connect! Facebook: https://www.facebook.com/profile.php?id=695800536 Instagram: https://www.instagram.com/junctionhousegetaways/ Website: https://www.junctionhouse.co/ Enjoyed the show? Subscribe, Rate, Review, Like, and Share!
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    46 分
  • Social Media Secrets Every Host Must Know with Marissa Schulze

    Social Media Secrets Every Host Must Know with Marissa Schulze
    2025/01/21
    Ready to make your Airbnb and short-term rental bookings soar? Don’t miss our latest podcast episode featuring social media expert Marissa Schulze! Marissa’s mission is simple: to help Airbnb hosts and short-term rental owners harness the power of social media to attract more guests and grow their businesses. In this must-listen episode, she reveals insider tips and actionable strategies to elevate your social media game and turn your online presence into a booking magnet. Discover why a strong social media strategy is essential for today’s Airbnb hosts and how you can use it to showcase your property’s unique appeal. Marissa shares her proven framework for crafting story-driven, engaging posts that captivate potential guests. She also breaks down which social platforms are the most impactful for short-term rental success and how to leverage collaborations to amplify your reach and build your following. Whether you’re a seasoned Airbnb host ready to take your bookings to the next level or a newcomer eager to stand out in a competitive market, this episode is packed with actionable insights tailored for short-term rental success. Tune in now to hear Marissa’s expert advice and start maximizing your bookings through social media today! HIGHLIGHTS AND KEY POINTS: [03:09] A short introduction about our guest Marissa Schulze [05:32] Why Social Media Marketing is important for short term rental hosts in today's landscape [07:23] Marissa shares her best practices when creating content for social media [11:23] Marissa discusses storytelling techniques to elevate social media content [15:47] Strategies for creating consistent and engaging content for social media [18:03] Marissa shares insights on the cost and logistics of hiring a professional to build a property content library [20:02] Marissa’s practical tips on creating engaging video content for social media [21:40] How often should you update your content library [23:14] What social media platforms are most impactful for short-term rental hosts [25:24] Marissa’s perspective on social media collaboration and how it “changes the game” [28:57] The importance of targeting the right audience through influencer collaborations [31:09] Marissa shares the 80/20 rule for content creation [32:53] The power of answering common guest questions through storytelling on social media [36:50] Marissa’s advises on repurposing content across platforms [39:03] Marissa shares advice on how often short-term rental hosts should post on social media [40:20] Marissa’s advises for short-term rental hosts on building a beautiful social media feed and running ads [42:53] The lightning round Golden Nuggets: “Collabs change the game.” “It is extremely important to make sure that the influencer has the audience that you are targeting.” “Just keep going.” “I don't have to know everything. I need to use my God given talents and my work experience and learn along the way, but apply the skill sets I already have and leverage that.” “You never treat anybody differently. It doesn't matter where you are in life, where they are in life, you are the same person to everyone, every day.” Let’s Connect! Instagram: https://www.instagram.com/haymakermarketing/ Website: https://www.haymakersocial.com/ Enjoyed the show? Subscribe, Rate, Review, Like, and Share!
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    59 分
  • Debunking Short-Term Rental Myths with Beata Lorinc

    Debunking Short-Term Rental Myths with Beata Lorinc
    2025/01/14
    Ready to rethink everything you thought you knew about Airbnb and short-term rentals? In this eye-opening episode, I sit down with Beata Lorinc, a seasoned short-term rental expert, to shatter the biggest myths in the industry. Drawing from her years of hands-on experience, Beata and I challenge the conventional wisdom that often misguides hosts and Airbnb entrepreneurs alike. From the supposed "must-haves,” we discuss the operational truths that truly boost Airbnb profitability and guest satisfaction. Whether you're a seasoned Airbnb host or just launching your short-term rental journey, this episode is packed with actionable insights to elevate your business. Get ready to learn proven strategies and hard-earned lessons to help you navigate guest expectations and maximize your property’s potential. Don’t miss this candid conversation that challenges the status quo and shows you how to build a short-term rental business that aligns with your goals, lifestyle, and long-term success. Tune in now and transform your Airbnb strategy! HIGHLIGHTS AND KEY POINTS: [03:20] A short introduction about our guest Beata Lorinc and her experiences in managing both self-owned and client-owned properties [07:14] Beata dispels the number 1 myth in the short-term rental industry [10:53] How Beata how approaches the choice of towel as part of her overall design and operational strategy [14:14] Beata’s perception of white linens and towels as a necessity in short-term rentals [17:22] The myth surrounding welcome baskets in short-term rentals [21:59] Beata dispels the myth of having coffee bars or a wide range of coffee options is essential [26:57] The myth of passive income in short-term rental management [29:20] The misconceptions on self-managing and property managers [32:47] Beata’s journey and evolution of how she became a successful vacation rental property manager [35:31] The importance of making business and life decisions that align with one's current season of life [39:22] Beata’s strategies for maximizing profitability in short-term rental business [51:20] The lightning round Golden Nuggets: “I will always err on operations slightly over esthetics, where some others would pick esthetics over operations.” “It's important that as we are setting up our properties, we're thinking like consumers.” “You can get five star reviews by focusing on the foundational elements. When you nail that, you're setting yourself up for success in your business.” “Even if you have the right skills and you have the time, if it doesn't light you up, if you don't enjoy it, don't do it.” “If you make it a habit to pay attention to your income and your expenses on a monthly basis, at a minimum, I have a feeling you're going to see improvement, because what gets measured gets improved.” Enjoyed the show? Subscribe, Rate, Review, Like, and Share!
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    1 時間 5 分
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