Want to become more likeable — not just socially, but in a way that opens doors, wins hearts, and drives results? In this episode of Influencing Magically, Dr. David Shephard and Pete Burnett break down the psychology of Liking, one of Cialdini’s core principles of influence. You’ll discover how simple behaviours like mirroring, giving compliments, and creating nostalgic associations can build instant rapport and deepen trust — backed by both science and NLP.

00:00 – 01:17 | What is “Liking” and how does it influence others?

01:18 – 03:46 | The power of rapport: car sales, similarity, and being likeable

03:47 – 06:24 | Small touches, verbal mirroring, and the science of tipping

06:25 – 08:48 | Nostalgia, celebrity association, and legendary ad campaigns

08:49 – 11:45 | Product placement, brand influence, and subconscious triggers

11:46 – 13:54 | Dopamine, emotional chemistry, and how memories drive loyalty

13:55 – 15:07 | Next up: Authority – becoming the go-to expert in any room

This episode connects real-world psychology with everyday influence — from customer interactions to marketing strategy. Learn how to increase your likeability using NLP techniques, storytelling, and subtle behavioural science. Whether you’re growing a brand, closing a deal, or deepening relationships, these techniques help people genuinely connect with you — and stay connected.

Keywords: Liking, Cialdini principles, NLP rapport, influence and persuasion, subconscious triggers, likeability hacks, customer trust, dopamine marketing, nostalgia branding, brand association

Hashtags: #InfluencingMagically #TheResultShow #NLP #Liking #Persuasion #Cialdini #SalesPsychology #BrandTrust #EmotionalMarketing #NLPTraining

Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Result Show, David and Pete explore the powerful principle of Social Proof — one of the most persuasive forces in human behavior. Why do people wait to act until others go first? How can businesses ethically harness that instinct to boost results? From psychological experiments to real-world stories (including lifts, laugh tracks, and the four-minute mile), this episode shows how to make Social Proof work for you.

Chapters:

00:00 – 02:03 | Why 95% of People Wait for Others

02:04 – 03:50 | Strange Proof: Canned Laughter and Phobia Fixes

03:51 – 08:28 | The Lift Experiment and Herd Mentality in Action

08:30 – 11:32 | Reviews, Testimonials, and How Social Proof Builds Trust

11:33 – 17:48 | Faking It, Dance Floors, and the Power of the Crowd

17:49 – 24:52 | Tipping Points, Meditating Crime Rates, and What to Do Now

Next Episode:

→ Episode 5: Liking – The Human Shortcut to Connection

📬 Got thoughts or questions? Leave a comment below or email us at podcast@theresultshow.com.

#influencingmagically #socialproof #theresultshow #nlp #cialdini #entrepreneurship #trustbuilding #mindset #testimonialmarketing

Hosted on Acast. See acast.com/privacy for more information.

What if the key to lasting change, deeper persuasion, and even identity shifts could be traced to just two words? In this episode of The Result Show, Dr. David Shephard and Pete Burnett reveal the principle of commitment and consistency. This isn’t just about influence in business or sales—it's how people come to define who they are. From toy shops and church sermons to cults and Tony Robbins, this is a deep dive into how tiny commitments lead to massive behavioural momentum.

Chapters:

00:00 - 00:27 | Introduction: Tony Robbins and the 700% technique

00:27 - 01:31 | Why this principle is more powerful than we realise

01:32 - 04:02 | The toy shop experiment: how manufacturers hack consistency

04:03 - 05:09 | Influence in shades of grey: from encouragement to manipulation

05:10 - 08:35 | Experiments: betting on horses, surveys, and emotional investment

08:36 - 10:14 | Why public commitment amplifies change (Robbins & religion)

10:15 - 17:09 | Smoking cessation and signed commitments: personal examples

17:10 - 19:10 | Dangerous territory: cult psychology and identity change

19:11 - 20:28 | Final thoughts and teaser for next episode: Social Proof

In This Episode:

- Discover how small decisions turn into deep identity commitments

- Learn how consistency can be used to help people change habits—or get manipulated

- See how Tony Robbins uses micro-commitments to drive massive change

- Understand how cults, war camps, and even childhood labels shape identity

- Get real-world applications: smoking cessation, surveys, goal setting

NLP persuasion, commitment and consistency, influencing magically, Tony Robbins techniques, Robert Cialdini, micro commitments, identity and change, smoking cessation NLP, consistency in psychology, public commitment power, The Result Show, NLP podcast, mindset shift, belief change, social influence, self development

Hosted on Acast. See acast.com/privacy for more information.

What if one small action could increase your success rate by up to 500%? In this episode of The Result Show, we explore the powerful principle of reciprocity, the first of Cialdini’s six rules of influence.

From free gifts to smart negotiation techniques, discover how giving value first creates a ripple effect of trust, goodwill, and action. We break down real-world experiments, share funny stories, and reveal practical ways to apply this principle in business, sales, and everyday life.

Chapters:

00:00 - 00:41 Intro & Teaser: Increase your yes rate by 500%

00:41 - 02:34 Welcome back – Season 2, Episode 2 kick-off

02:35 - 03:12 Cialdini’s backstory and the rules of influence

03:13 - 03:56 Why reciprocity works better than other techniques

03:57 - 06:47 The Coke experiment and emotional IOUs

06:48 - 07:37 Raffle ticket results – small gifts, big response

07:38 - 08:26 Price tags and perception

08:27 - 09:55 Hare Krishna story and social compliance

09:56 - 12:09 Reject and retreat – The 2-step close

12:10 - 13:58 The zoo experiment and rejection setups

13:59 - 15:15 Garage pricing and contrast effect

15:16 - 26:07 Free gifts, value framing, and long-term reciprocity

Why Watch:

✔ Learn how reciprocity influences decisions in ways we don’t even notice

✔ Discover experiments that prove just how powerful this one rule is

✔ Hear real-life examples of reciprocity in sales, psychology, and pop culture

✔ Get practical tips to ethically increase trust and agreement in your business

Keywords & Tags:

Reciprocity, Cialdini, NLP influence, persuasion techniques, increase sales conversion, ethical persuasion, trust in business, selling tips, psychology of giving, Hare Krishna example, Coke experiment, influencing magically, commitment & consistency preview, The Result Show

Hosted on Acast. See acast.com/privacy for more information.

Welcome to Season 2 of The Result Show! In this episode, Pete and David kick off a brand-new series: Influencing Magically. Combining Cialdini’s six principles of persuasion with the practical power of NLP, this episode lays the foundation for an ethical, powerful, and highly practical masterclass in influence.

If you’ve ever wondered how to become more persuasive in business, leadership, family life—or just day-to-day communication—this is where it begins. You'll also hear the real difference between influence, persuasion, and manipulation—and why that difference matters.

00:00 – 01:20: Introduction – Welcome to Season 2 and the concept of Influencing Magically. Why persuasion matters now more than ever.

01:21 – 03:20: The Elephant in the Room – Addressing the fear around manipulation and redefining influence in modern contexts.

03:21 – 04:48: Cialdini’s Secret Sauce – The little-known influence book Tony Robbins swore by, and why it’s still so powerful.

04:49 – 06:35: Combining Cialdini with NLP – Bridging the gap between theory and practice to unlock real-world influence.

06:36 – 14:30: Real-World Influence – Cults, conversions, marketing, and the surprising audiences that use these principles best.

14:31 – 15:48: Personal Transformation – A touching story about a mother using these tools to help her daughter stop smoking.

15:49 – 16:44: The New Leadership – From command-and-control to commander’s intent—how influence now drives leadership.

16:45 – 20:22: Why Before How – Understanding motivation, personal power, and values in the influence equation.

20:23 – 23:39: Manipulation vs Influence – The difference is intent. Tools don’t make you dangerous—your reasons do.

23:40 – End: What’s Coming Next – A teaser on the power of reciprocity, and what to expect in the next episode.

Whether you're in sales, leadership, parenting, or personal growth—this is the toolkit to help you ethically influence outcomes and empower others. Pete and David share practical tips, real stories, and a clear ethical framework for mastering the art of influence.

Keywords: NLP influence techniques, Cialdini principles, persuasion vs manipulation, leadership communication, ethical influence, influence and sales, influence in parenting, real-life NLP, influencing magically, The Result Show Season 2

Hashtags: #NLP #Influence #Persuasion #Cialdini #Leadership #SellingMagically #TheResultShow #CommunicationSkills #EmotionalIntelligence #SelfImprovement

Hosted on Acast. See acast.com/privacy for more information.

🎯 Selling Magically Express Ep4 – How to Build Your Customer Roadmap

In this final episode of the mini masterclass, we reveal the Customer Roadmap – a simple framework that maps your prospect’s needs, highlights your value, and makes the decision to buy feel natural and obvious. Using real-life case studies (including a networking group and Fix My Mind therapy business), we explore how to design discovery tools that position you as the expert, deepen trust, and lead to effortless sales. Plus, you'll learn how to use the profit ladder to calculate and communicate business value like a pro.

⏱️ Chapters

00:05 – 00:18 | Intro – The Result Show Returns

00:19 – 00:35 | Welcome to the Final Episode of Selling Magically Express

00:37 – 01:06 | The Big Reveal: Why This Framework Matters

01:06 – 01:24 | Introducing the Customer Roadmap

01:25 – 01:38 | Why Starting With “About Us” Kills Sales

01:38 – 02:02 | What Customers Want: WIIFM and Value Framing

02:02 – 02:27 | From Adversarial Selling to “Shoulder-to-Shoulder”

02:27 – 02:48 | The Framework Explained – Like a SWOT Test

02:48 – 03:24 | Ranking Performance From 0 to 10

03:24 – 04:04 | The Hook: “Do You Know Where You Are and What To Do Next?”

04:04 – 05:07 | Case Study: Networking Company and the Business Health Check

05:08 – 06:16 | Why This Works: Customer Insight, Ownership, and Motivation

06:17 – 07:01 | The 0-to-10 Ladder: Risks and Opportunities

07:01 – 07:15 | Positioning Your Event or Offer as the Next Logical Step

07:16 – 07:53 | Allergy Analogy – When the Plan Becomes Urgent

07:53 – 08:28 | Trust, Insight, and the Point of Decision

08:29 – 09:06 | The Profit Ladder – From Brad Sugars

09:07 – 10:39 | The Five Inputs That Drive Business Profit

10:39 – 11:24 | Use Their Own Numbers – Then Show the Impact

11:25 – 12:32 | Would You Pay £12K to Make £12K? A Value-Based Pitch

12:33 – 13:19 | Brand Trust and First-Mention Advantage

13:20 – 14:03 | Helping the Customer See Their Own Priority

14:03 – 14:40 | Reciprocation and the Power of Mapping to Need

14:40 – 15:17 | The Personalised Prescription: “Here’s What You Need”

15:17 – 15:27 | Trust = Feeling Understood

15:28 – 15:44 | Outro – Thanks for Joining the Masterclass

💬 Got a question?

Send it to: podcast@theresultshow.com

Hosted on Acast. See acast.com/privacy for more information.

🎥 Selling Magically Express Ep3 — Objection Inoculation for Effortless Sales

In this episode, we’re tackling the four real reasons people don’t buy — and how to eliminate them before they’re ever raised. From objection inoculation (inspired by Tony Robbins) to strategic page and pitch design, you’ll learn how to smooth the customer journey and increase conversions without pressure or awkwardness.

We’ll also cover landing page FAQs, Cialdini’s principles in action, and the unseen multiplier in every sale: trust.

⏱️ Chapters

00:10 – 00:21 | Intro – Welcome Back

00:21 – 01:02 | Why This Episode Matters (Especially for Intangible Sales)

01:02 – 02:18 | The Four Real Objections in Sales

02:19 – 03:47 | Objection Inoculation – How Tony Robbins Handles It

03:48 – 05:14 | Pre-Handling Objections with Values-Based Framing

05:15 – 06:07 | Removing Sales ‘Splinters’ from the Customer Journey

06:08 – 07:32 | Landing Page Example – FAQs That Disarm Doubts

07:33 – 08:29 | Why You Must Understand Your Customer’s Mindset

08:30 – 09:51 | Fix My Mind – Designing for Trust and Pre-Sell

09:52 – 11:12 | The Real Tipping Point: The 20-Minute Call

11:13 – 13:42 | Selling to Multiple Decision-Makers

13:43 – 14:51 | Creating a Seamless, Polished Finish to the Customer Journey

14:52 – 17:06 | Price vs Value – The 30-Session Therapy Trap

17:07 – 18:31 | The Invisible Multiplier: Trust

18:32 – 21:07 | David’s $100 Lesson – Opportunity vs Suspicion

21:08 – 23:05 | Objection 5: "It Sounds Too Good to Be True"

23:06 – 24:32 | Preview: Next Episode – Building Your Customer Roadmap

💬 Got a question?

Send it to: podcast@theresultshow.com

Hosted on Acast. See acast.com/privacy for more information.

Selling Magically Express Ep2 — How to Sell with Emotion and Insight

In this second episode of our *Selling Magically Express* mini-series, we explore one of the most important — and most overlooked — drivers of buying decisions: **emotion**. Learn how emotions drive choices, how customers rationalise after the fact, and how you can align with their **Unique Buying Points** (UBPs) using a simple three-question values technique.

You’ll also discover how to ethically and powerfully connect with what *really* matters to your clients — even when they can't articulate it themselves.

🔔 Subscribe for more results-driven insights: [https://youtube.com/@theresultshow](https://youtube.com/@theresultshow)

---

⏱️ Chapters

00:10 – 01:03 | Welcome Back & Recap

01:04 – 03:27 | What fMRI Tells Us About Decisions

03:28 – 06:00 | Killer Advertising & Marlboro's Formula 1 Sponsorship

06:01 – 09:10 | The Brain's Real Decision-Maker

09:11 – 10:28 | The Racing Driver Who Felt Something Was Wrong

10:29 – 13:25 | From USP to UBP: Why Customers Really Buy

13:26 – 17:00 | The Three Questions That Unlock Buying Motivation

17:01 – 18:06 | Magic in a PowerPoint Slide

18:07 – 19:45 | Understanding Makes the Difference

19:46 – 20:21 | Values, Rapport & Alignment

20:22 – 20:45 | Wrap-Up & What’s Next

💬 Got a question?

Drop us a line: **[podcast@theresultshow.com](mailto:podcast@theresultshow.com)**

👍 Like this episode? Be sure to hit like, subscribe, and turn on notifications.

Keywords

Selling Magically, The Result Show, NLP sales training, Emotional selling, Unique Buying Points, Martin Lindstrom Buyology, Blink Malcolm Gladwell, decision making psychology, sales masterclass, rapport in sales, how to sell with NLP, fMRI decision making, understanding customers, unconscious buying, sales storytelling, sales neuroscience, B2B sales tips, USP vs UBP, selling tips 2025, how to sell like a pro

Hosted on Acast. See acast.com/privacy for more information.