Selling Magically Express Ep2 — How to Sell with Emotion and Insight

In this second episode of our *Selling Magically Express* mini-series, we explore one of the most important — and most overlooked — drivers of buying decisions: **emotion**. Learn how emotions drive choices, how customers rationalise after the fact, and how you can align with their **Unique Buying Points** (UBPs) using a simple three-question values technique.

You’ll also discover how to ethically and powerfully connect with what *really* matters to your clients — even when they can't articulate it themselves.

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⏱️ Chapters

00:10 – 01:03 | Welcome Back & Recap

01:04 – 03:27 | What fMRI Tells Us About Decisions

03:28 – 06:00 | Killer Advertising & Marlboro's Formula 1 Sponsorship

06:01 – 09:10 | The Brain's Real Decision-Maker

09:11 – 10:28 | The Racing Driver Who Felt Something Was Wrong

10:29 – 13:25 | From USP to UBP: Why Customers Really Buy

13:26 – 17:00 | The Three Questions That Unlock Buying Motivation

17:01 – 18:06 | Magic in a PowerPoint Slide

18:07 – 19:45 | Understanding Makes the Difference

19:46 – 20:21 | Values, Rapport & Alignment

20:22 – 20:45 | Wrap-Up & What’s Next

💬 Got a question?

Drop us a line: **[podcast@theresultshow.com](mailto:podcast@theresultshow.com)**

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Keywords

Selling Magically, The Result Show, NLP sales training, Emotional selling, Unique Buying Points, Martin Lindstrom Buyology, Blink Malcolm Gladwell, decision making psychology, sales masterclass, rapport in sales, how to sell with NLP, fMRI decision making, understanding customers, unconscious buying, sales storytelling, sales neuroscience, B2B sales tips, USP vs UBP, selling tips 2025, how to sell like a pro

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