• The Reference Price System for Sales Pros - Impact on Innovation and Affordability

  • 2024/10/09
  • 再生時間： 12 分
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The Reference Price System for Sales Pros - Impact on Innovation and Affordability

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  • This podcast episode provides a comprehensive overview of the German pharmaceutical market, focusing on pricing and reimbursement. It explores the roles of key players like the Federal Joint Committee (G-BA), the Institute for Quality and Efficiency in Healthcare (IQWiG), and the Association of Statutory Health Insurance Funds (GKV-SV). The episode examines the AMNOG process for evaluating new pharmaceuticals and the reference price system for established medications. It also discusses the challenges and opportunities present in the German pharmaceutical market, providing insights for sales professionals to succeed in this complex environment.
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This podcast episode provides a comprehensive overview of the German pharmaceutical market, focusing on pricing and reimbursement. It explores the roles of key players like the Federal Joint Committee (G-BA), the Institute for Quality and Efficiency in Healthcare (IQWiG), and the Association of Statutory Health Insurance Funds (GKV-SV). The episode examines the AMNOG process for evaluating new pharmaceuticals and the reference price system for established medications. It also discusses the challenges and opportunities present in the German pharmaceutical market, providing insights for sales professionals to succeed in this complex environment.
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