Real Estate Marketing Implementation Podcast (The REmarketing Podcast)

著者： Jerome "Mr. Implementation" Lewis
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  • No fluff. No filler. Just real, unfiltered marketing and business strategies for real estate professionals. Hosted by Jerome Lewis, the Real Estate Marketing Implementation Podcast delivers honest, direct, and practical insights from industry experts in real estate, marketing, and business growth. If you want straightforward guidance that actually works, this is the podcast for you.
    Copyright 2025 Jerome "Mr. Implementation" Lewis
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あらすじ・解説

No fluff. No filler. Just real, unfiltered marketing and business strategies for real estate professionals. Hosted by Jerome Lewis, the Real Estate Marketing Implementation Podcast delivers honest, direct, and practical insights from industry experts in real estate, marketing, and business growth. If you want straightforward guidance that actually works, this is the podcast for you.
Copyright 2025 Jerome "Mr. Implementation" Lewis
エピソード
  • 💼 Confidence to Close: How Tiffany Tucker Turns Fear into Fuel

    💼 Confidence to Close: How Tiffany Tucker Turns Fear into Fuel
    2025/04/15
    Summary
    • 🎙️ Meet Tiffany Tucker: Jerome Lewis introduces Tiffany Tucker—an associate broker in New Orleans and founder of Confidence to Close, a coaching program helping agents master outbound sales. Her mission is to help agents build confidence, especially in cold calling and closing.
    • ✂️ From Salon Owner to Real Estate Boss: Tiffany transitioned from an 18-year salon business to real estate just before COVID. Motivated by the desire to break income ceilings, she dove into real estate, inspired by her cousin’s license journey.
    • 💪 Fear as Fuel: Tiffany reframes fear as a tool to drive action. She teaches that confidence isn’t the absence of fear—it’s doing it anyway. Confidence comes from repetition and doing things despite discomfort.
    • 📞 Outbound Prospecting is Non-Negotiable: Tiffany believes cold calling is essential for real estate agents. Her method? Don’t overthink—just pick up the phone and dial. Outcome-based thinking kills momentum.
    • 🗣️ Selflessness in Sales: Tiffany calls out agents who avoid outreach as selfish, reminding them that even a new agent knows more than the general public. Holding back your expertise robs others of help.
    • 👩‍🦰 Women in Real Estate – Own Your Femininity: Tiffany started Women’s Wednesdays, a 7:00 AM meeting space where women are encouraged to pursue their goals without abandoning their femininity. She proudly embraces pink as a symbol of grace, strength, and ambition.
    • 💬 Graceful Directness: Tiffany teaches that being direct doesn’t mean being harsh. Tone and timing matter. When done right, directness builds trust, clarity, and confidence—in both the agent and the client.
    • 🗣️ Scripts vs. Sincerity: While others rely on elaborate sales scripts, Tiffany teaches agents to ask direct questions and get to the point. "Just ask for the appointment." This style helps clients make informed decisions faster.
    • 📘 Confidence to Close – The Book & Program: Tiffany is working on her book and coaching program under the same title. The book was initially due in March but is now publicly committed to being completed by June 17.
    • 🎯 Coaching Emphasis – Confidence Over Templates: Her curriculum includes mastering the listing presentation—not just reading from templates, but speaking with conviction. Confidence is what converts.

    Insights Based on Numbers
    • 18 years in salon ownership: Tiffany built a successful career before real estate.
    • 3-month book deadline extension: From March to June 17, showing public accountability.
    • 15+ direct coaching concepts: Including tone control, confidence building, and closing skills.
    • 7:00 AM weekly sessions: Women’s Wednesdays start early to empower with consistency.
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    23 分
  • "📘 Build Real Estate Wealth: The IDEAL System with Joel Miller"

    "📘 Build Real Estate Wealth: The IDEAL System with Joel Miller"
    2025/04/08
    Summary
    • 🏠 Meet Joel Miller – 45+ Years of Wisdom: Joel Miller, author and real estate investor since 1978, shares his journey from mobile DJ to owning rental properties, flipping homes, and becoming a hard money lender. His book Build Real Estate Wealth is a 460+ page reference manual packed with 150+ checklists and practical strategies for beginners and experienced investors alike.
    • 📘 Why He Wrote the Book: Joel aims to empower readers who think real estate isn't for them—either because they’re too busy, afraid of "toilets and tenants," or just unsure where to start. The book walks through every step from mindset to tax strategy.
    • 🧠 Mindset Matters: The biggest hurdle? Thinking you need to know everything before getting started. Joel encourages early action: education removes fear, and progress is made in motion—not perfection.
    • 🔧 Tenants vs. Property Management: He distinguishes between tenant management (communication, selection, lease handling) and property maintenance (repairs, contractors). You don’t need to do everything yourself—just know who to call.
    • 📉 The ‘IDEAL’ Formula for Real Estate:
    • I – Income
    • D – Depreciation
    • E – Equity growth
    • A – Appreciation
    • L – Leverage
    • This is Joel’s nutshell summary of why real estate is a powerful investment vehicle.
    • 📑 Tactical Depth: The book includes checklists for everything—from tenant screening to negotiation tools, financial statements, due diligence, and even literal hand tools needed for basic property work.
    • 💼 Hard Money Lending & Mentorship: Though Joel doesn’t offer formal coaching, he mentors local investors through deal walkthroughs and classes. He’s deeply active in landlord associations and teaches Landlord 101 and 201.
    • 💡 Tax Advantages of Rentals:
    • Depreciation (non-cash write-offs)
    • Income isn’t subject to self-employment tax
    • Capital gains advantages
    • 1031 exchange deferrals
    • Step-up basis at inheritance = generational tax shelter
    • 🧭 Access & Action: Joel encourages action over analysis-paralysis. Instead of chasing seminar after seminar, buy the book, network locally, and start doing.
    • ✨ Legacy of Contribution: Joel’s focus now is providing value—locally through teaching, and nationally through the book. It’s his exclamation mark on a career that’s built wealth, shared wisdom, and changed lives.

    Insights Based on Numbers
    • 460+ pages in Build Real Estate Wealth
    • 150+ checklists covering every stage of the journey
    • 45+ years in real estate
    • 100+ house flips since 1991
    • 35 years as a mobile DJ alongside his investing career
    • 4 social media platforms where Joel shares content: Facebook, Instagram, LinkedIn, X
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    48 分
  • 📈 Attract Clients Fast: Proven FACTS System

    📈 Attract Clients Fast: Proven FACTS System
    2025/04/01
    Summary
    • 🎯 What is the FACTS System?
    • Jerome Lewis introduces the Fast Action Client Attraction Strategy (FACTS) — a proven 12-step system designed to help entrepreneurs, especially real estate professionals, attract clients, build authority, and implement effective marketing strategies fast.

    1. 🧠 Step 1 - Know Your Audience: Identify your ideal customer and create a detailed avatar. Understand their language, pain points, and desires. This foundational step informs everything else in your marketing.
    2. 📚 Step 2 - Lead Attraction Magnet: Develop a lead magnet using the “Truth Method.” Options include books (the top recommendation), checklists, free reports, videos, or eBooks. The book is emphasized as the most powerful due to its long-term value and authority-building effect.
    3. 📢 Step 3 - Ads and Outreach: Use Google, Facebook, or YouTube ads to reach new audiences. This is key when starting with no following. Your ad strategy must reflect your avatar's pain points and desires.
    4. ✍️ Step 4 - Main Sales Letter/Copy: Write clear sales copy that tells people exactly what action to take. Be specific and intentional in your calls to action—don’t leave people guessing.
    5. 🌐 Step 5 - Landing Page & Congratulations Email: Use distraction-free landing pages to convert better than platforms like Amazon. Replace “thank you” emails with “congratulations” messages to establish authority and celebrate client decisions.
    6. 📬 Step 6 - Follow-Up System: Develop a robust follow-up strategy. Jerome’s favorite? A monthly physical newsletter via direct mail. This creates differentiation and top-of-mind awareness in a crowded digital world.
    7. 🎁 Step 7 - Impressions That Stick: Deliver a “Shock & Awe” package—a professionally designed welcome box with books, planners, gifts, newsletters, etc. Start simple; version one is better than none.
    8. 📦 Step 8 - Placement in Customer Journey: Use the package at various stages: beginning, middle, or end of the client journey. It enhances relationships and positions you as a premium service provider.
    9. ✏️ Step 9 - Newsletter Strategy: Reiterate the importance of consistent newsletters. Regular communication builds trust, educates clients, and retains attention over time.
    10. 🧾 Step 10 - Sales Script: Maintain structured conversations using sales scripts. Scripts keep calls focused and effective without sounding robotic.
    11. 🛠️ Steps 11 & 12 - Custom Strategy Sessions: Tailor strategy sessions based on client needs—whether it’s goal-setting, launching a podcast, or creating a curriculum. These flexible sessions ensure support is highly personalized.
    12. 💡 Final Takeaway: Don’t wait for perfection. Start with what you have. Even Jerome’s first welcome package was a basic envelope. Just implement and improve over time.

    Insights Based on Numbers
    • 12-Step System: FACTS provides a structured roadmap from idea to implementation.
    • 2X Emphasis on Newsletters: Highlighted twice to stress long-term impact.
    • 3 Custom Coaching Cases: Podcasting, coaching curriculum, and goal-setting are just a few ways FACTS adapts to individual client goals.
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    13 分

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