An episode with:

- Daniel Knapp, Chief Economist at IAB Europe

- Julie Selman, SVP, Head of EMEA at Magnite

Among the topics :

1. Do we have the right recipe in digital advertising now ?

2. Before GDPR came to place, did the regulators understand what the cookie is used for ?

3. How complex has our business become ?

4. Retention is a very interesting topic right now! How do companies keep their employees and culture?

5. What are the current trends in the next 24months?

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The main trends regarding the digital advertising industry in 2022?

An episode with :

Donald Hamilton from Azerion

Mathieu Roche from ID5

Among the topics :

• Do you think we understand what brand experience means in terms of the challenges we have today from a technology perspective vs what do we actually execute?
• How to target the right audiences?
• There are methodologies on how to target and message from the early days of digital advertising that are becoming trendy again!
• Gaming: How engageable are gaming ads? How scalable is that channel?

Hosted on Acast. See acast.com/privacy for more information.