『The Programmatic Society UK』のカバーアート

The Programmatic Society UK

The Programmatic Society UK

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 Giving experts in marketing, advertising, and e-commerce experts the opportunity to discuss strategic and operational challenges of the digital market

Hosted on Acast. See acast.com/privacy for more information.

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  • Outlook for targeting, identity, new formats and channels

    Outlook for targeting, identity, new formats and channels
    2022/06/08
    Outlook for targeting, identity, new formats and channels


    An episode with:

    - Daniel Knapp, Chief Economist at IAB Europe

    - Julie Selman, SVP, Head of EMEA at Magnite

    Among the topics :

    1. Do we have the right recipe in digital advertising now ?

    2. Before GDPR came to place, did the regulators understand what the cookie is used for ?

    3. How complex has our business become ?

    4. Retention is a very interesting topic right now! How do companies keep their employees and culture?

    5. What are the current trends in the next 24months?

    Hosted on Acast. See acast.com/privacy for more information.
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    54 分
  • Top Advertising Trends for 2022

    Top Advertising Trends for 2022
    2022/05/02

    The main trends regarding the digital advertising industry in 2022?

    An episode with :

    Donald Hamilton from Azerion

    Mathieu Roche from ID5


    Among the topics :

    • Do you think we understand what brand experience means in terms of the challenges we have today from a technology perspective vs what do we actually execute?
    • How to target the right audiences?
    • There are methodologies on how to target and message from the early days of digital advertising that are becoming trendy again!
    • Gaming: How engageable are gaming ads? How scalable is that channel?

    Hosted on Acast. See acast.com/privacy for more information.
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    31 分

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